Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2015 |
| Outros Autores: | , , |
| Tipo de documento: | Artigo |
| Idioma: | eng por |
| Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
| Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/134 |
Resumo: | This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students. |
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Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income StudentsA Construção de Significados ao Curso de Graduação em Administração Pelos Alunos de Alta e de Baixa RendaUndergraduate business administration courseLow-income studentsConsumptionCurso de graduação em AdministraçãoAlunos de baixa rendaConsumoThis paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students. Este artigo relata resultados de uma pesquisa empírica empreendida em uma amostra de 368 alunos do curso de Administração matriculados em cinco instituições privadas de uma capital brasileira. O objetivo foi analisar as diferenças de percepções dos alunos de alta e baixa renda do curso de Administração no que tange às seguintes questões: os elementos culturais e simbólicos envolvendo o ensino superior, a relevância que o ensino superior ocupa nas prioridades de consumo e a influência no comportamento de consumo dos alunos, a adequação do curso à sua realidade e os benefícios esperados pelo ingresso no curso de graduação. Os dados foram analisados por meio de técnicas estatísticas como o Grade of Membership (GoM) e teste t. Os resultados, que foram confrontados com o referencial teórico atinente ao consumo em uma perspectiva cultural e simbólica, sinalizaram que existe diferença de construção de significados entre os estratos de alunos. FUCAPE Business Shool2015-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/13410.15728/bbr.2015.12.4.4Brazilian Business Review; Vol. 12 No. 4 (2015): July to August 2015; 79-98Brazilian Business Review; v. 12 n. 4 (2015): Julho a Agosto de 2015; 79-981808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/134/203http://www.bbronline.com.br/index.php/bbr/article/view/134/204Pinto, Marcelo de RezendeLeão, Marcos Eugênio ValeLeite, Ramon SilvaPereira, Danielle Ramos de Mirandainfo:eu-repo/semantics/openAccess2018-10-31T19:07:30Zoai:ojs.pkp.sfu.ca:article/134Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:07:30BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
| dc.title.none.fl_str_mv |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students A Construção de Significados ao Curso de Graduação em Administração Pelos Alunos de Alta e de Baixa Renda |
| title |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| spellingShingle |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students Pinto, Marcelo de Rezende Undergraduate business administration course Low-income students Consumption Curso de graduação em Administração Alunos de baixa renda Consumo |
| title_short |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_full |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_fullStr |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_full_unstemmed |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| title_sort |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
| author |
Pinto, Marcelo de Rezende |
| author_facet |
Pinto, Marcelo de Rezende Leão, Marcos Eugênio Vale Leite, Ramon Silva Pereira, Danielle Ramos de Miranda |
| author_role |
author |
| author2 |
Leão, Marcos Eugênio Vale Leite, Ramon Silva Pereira, Danielle Ramos de Miranda |
| author2_role |
author author author |
| dc.contributor.author.fl_str_mv |
Pinto, Marcelo de Rezende Leão, Marcos Eugênio Vale Leite, Ramon Silva Pereira, Danielle Ramos de Miranda |
| dc.subject.por.fl_str_mv |
Undergraduate business administration course Low-income students Consumption Curso de graduação em Administração Alunos de baixa renda Consumo |
| topic |
Undergraduate business administration course Low-income students Consumption Curso de graduação em Administração Alunos de baixa renda Consumo |
| description |
This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students. |
| publishDate |
2015 |
| dc.date.none.fl_str_mv |
2015-07-01 |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/134 10.15728/bbr.2015.12.4.4 |
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http://www.bbronline.com.br/index.php/bbr/article/view/134 |
| identifier_str_mv |
10.15728/bbr.2015.12.4.4 |
| dc.language.iso.fl_str_mv |
eng por |
| language |
eng por |
| dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/134/203 http://www.bbronline.com.br/index.php/bbr/article/view/134/204 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf application/pdf |
| dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
| publisher.none.fl_str_mv |
FUCAPE Business Shool |
| dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 12 No. 4 (2015): July to August 2015; 79-98 Brazilian Business Review; v. 12 n. 4 (2015): Julho a Agosto de 2015; 79-98 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
| instname_str |
Fucape Business School (FBS) |
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FBS |
| institution |
FBS |
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BBR. Brazilian Business Review (English edition. Online) |
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BBR. Brazilian Business Review (English edition. Online) |
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BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
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