Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/721 |
Resumo: | This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step, theoretical studies and reports on the characterization and/or identification of greenwashing were surveyed and analyzed, which allowed for the adoption of six main dimensions that were evidenced in a common manner. From these dimensions, some assertions were elaborated and reviewed by a jury of experts, validating the data collection instrument. With this done, two sequential quantitative surveys were conducted: the first with 381 respondents, which allowed the exploratory factor analysis to be performed, and the second with 156 participants, enabling the confirmatory factor analysis to be performed using the structural equation modeling technique. As a contribution, a satisfactory final model composed of 13 assertions was obtained. |
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Consumer Judgment on the Practice of Greenwashing: Scale Development and ValidationJulgamento dos Consumidores Acerca da Prática do Greenwashing: Desenvolvimento e Validação de EscalaGreenwashingGreenwashing ScaleExploratory Factor AnalysisStructural Equation ModelingConsumerGreenwashingEscala de GreenwashingAnálise Fatorial ExploratóriaModelagem de Equações EstruturaisConsumidorThis study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step, theoretical studies and reports on the characterization and/or identification of greenwashing were surveyed and analyzed, which allowed for the adoption of six main dimensions that were evidenced in a common manner. From these dimensions, some assertions were elaborated and reviewed by a jury of experts, validating the data collection instrument. With this done, two sequential quantitative surveys were conducted: the first with 381 respondents, which allowed the exploratory factor analysis to be performed, and the second with 156 participants, enabling the confirmatory factor analysis to be performed using the structural equation modeling technique. As a contribution, a satisfactory final model composed of 13 assertions was obtained.O trabalho teve como objetivo desenvolver e validar uma escala para mensuração do julgamento dos consumidores acerca da prática de greenwashing. Para tanto, foi adotada como procedimento metodológico uma pesquisa quantitativa, realizada por meio de técnica estatística caracterizada como análise multivariada. Sendo assim, em um primeiro momento, foram levantados e analisados estudos teóricos e relatórios que versassem sobre a caracterização e/ou identificação do greenwashing, o que permitiu a adoção de seis principais dimensões as quais se evidenciaram de maneira comum. A partir dessas dimensões, foram elaboradas algumas assertivas, que foram revisadas perante um júri de especialistas, validando o instrumento de coleta de dados. Com isso feito, foram realizados dois levantamentos quantitativos (surveys) sequenciais: o primeiro com 381 respondentes, o que permitiu a execução da análise fatorial exploratória, e o segundo com 156 participantes, possibilitando a rodada de análise fatorial confirmatória por meio da técnica de modelagem de equações estruturais. Como contribuição, conseguiu-se um modelo final satisfatório composto por 13 assertivas.O trabalho teve como objetivo desenvolver e validar uma escala para mensuração do julgamento dos consumidores acerca da prática de greenwashing. Para tanto, foi adotada como procedimento metodológico uma pesquisa quantitativa, realizada por meio de técnica estatística caracterizada como análise multivariada. Sendo assim, em um primeiro momento, foram levantados e analisados estudos teóricos e relatórios que versassem sobre a caracterização e/ou identificação do greenwashing, o que permitiu a adoção de seis principais dimensões as quais se evidenciaram de maneira comum. A partir dessas dimensões, foram elaboradas algumas assertivas, que foram revisadas perante um júri de especialistas, validando o instrumento de coleta de dados. Com isso feito, foram realizados dois levantamentos quantitativos (surveys) sequenciais: o primeiro com 381 respondentes, o que permitiu a execução da análise fatorial exploratória, e o segundo com 156 participantes, possibilitando a rodada de análise fatorial confirmatória por meio da técnica de modelagem de equações estruturais. Como contribuição, conseguiu-se um modelo final satisfatório composto por 13 assertivas.FUCAPE Business Shool2022-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/72110.15728/bbr.2022.19.5.3.enBrazilian Business Review; Vol. 19 No. 5 (2022): September to October 2022; 508-524Brazilian Business Review; v. 19 n. 5 (2022): Setembro a Outubro 2022; 508-5241808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/721/1079http://www.bbronline.com.br/index.php/bbr/article/view/721/1080Copyright (c) 2022 Brazilian Business Reviewhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAndreoli, TaisCosta, EsdrasPrearo, Leandro2022-09-01T20:02:47Zoai:ojs.pkp.sfu.ca:article/721Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2022-09-01T20:02:47BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation Julgamento dos Consumidores Acerca da Prática do Greenwashing: Desenvolvimento e Validação de Escala |
title |
Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
spellingShingle |
Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation Andreoli, Tais Greenwashing Greenwashing Scale Exploratory Factor Analysis Structural Equation Modeling Consumer Greenwashing Escala de Greenwashing Análise Fatorial Exploratória Modelagem de Equações Estruturais Consumidor |
title_short |
Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
title_full |
Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
title_fullStr |
Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
title_full_unstemmed |
Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
title_sort |
Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation |
author |
Andreoli, Tais |
author_facet |
Andreoli, Tais Costa, Esdras Prearo, Leandro |
author_role |
author |
author2 |
Costa, Esdras Prearo, Leandro |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Andreoli, Tais Costa, Esdras Prearo, Leandro |
dc.subject.por.fl_str_mv |
Greenwashing Greenwashing Scale Exploratory Factor Analysis Structural Equation Modeling Consumer Greenwashing Escala de Greenwashing Análise Fatorial Exploratória Modelagem de Equações Estruturais Consumidor |
topic |
Greenwashing Greenwashing Scale Exploratory Factor Analysis Structural Equation Modeling Consumer Greenwashing Escala de Greenwashing Análise Fatorial Exploratória Modelagem de Equações Estruturais Consumidor |
description |
This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step, theoretical studies and reports on the characterization and/or identification of greenwashing were surveyed and analyzed, which allowed for the adoption of six main dimensions that were evidenced in a common manner. From these dimensions, some assertions were elaborated and reviewed by a jury of experts, validating the data collection instrument. With this done, two sequential quantitative surveys were conducted: the first with 381 respondents, which allowed the exploratory factor analysis to be performed, and the second with 156 participants, enabling the confirmatory factor analysis to be performed using the structural equation modeling technique. As a contribution, a satisfactory final model composed of 13 assertions was obtained. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/721 10.15728/bbr.2022.19.5.3.en |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/721 |
identifier_str_mv |
10.15728/bbr.2022.19.5.3.en |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/721/1079 http://www.bbronline.com.br/index.php/bbr/article/view/721/1080 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 19 No. 5 (2022): September to October 2022; 508-524 Brazilian Business Review; v. 19 n. 5 (2022): Setembro a Outubro 2022; 508-524 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732239903522816 |