Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation

Detalhes bibliográficos
Autor(a) principal: Andreoli, Tais
Data de Publicação: 2022
Outros Autores: Costa, Esdras, Prearo, Leandro
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/721
Resumo: This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step, theoretical studies and reports on the characterization and/or identification of greenwashing were surveyed and analyzed, which allowed for the adoption of six main dimensions that were evidenced in a common manner. From these dimensions, some assertions were elaborated and reviewed by a jury of experts, validating the data collection instrument. With this done, two sequential quantitative surveys were conducted: the first with 381 respondents, which allowed the exploratory factor analysis to be performed, and the second with 156 participants, enabling the confirmatory factor analysis to be performed using the structural equation modeling technique. As a contribution, a satisfactory final model composed of 13 assertions was obtained.
id FBS-1_89d23d554838d07a5489c27740952e9b
oai_identifier_str oai:ojs.pkp.sfu.ca:article/721
network_acronym_str FBS-1
network_name_str BBR. Brazilian Business Review (English edition. Online)
repository_id_str
spelling Consumer Judgment on the Practice of Greenwashing: Scale Development and ValidationJulgamento dos Consumidores Acerca da Prática do Greenwashing: Desenvolvimento e Validação de EscalaGreenwashingGreenwashing ScaleExploratory Factor AnalysisStructural Equation ModelingConsumerGreenwashingEscala de GreenwashingAnálise Fatorial ExploratóriaModelagem de Equações EstruturaisConsumidorThis study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step, theoretical studies and reports on the characterization and/or identification of greenwashing were surveyed and analyzed, which allowed for the adoption of six main dimensions that were evidenced in a common manner. From these dimensions, some assertions were elaborated and reviewed by a jury of experts, validating the data collection instrument. With this done, two sequential quantitative surveys were conducted: the first with 381 respondents, which allowed the exploratory factor analysis to be performed, and the second with 156 participants, enabling the confirmatory factor analysis to be performed using the structural equation modeling technique. As a contribution, a satisfactory final model composed of 13 assertions was obtained.O trabalho teve como objetivo desenvolver e validar uma escala para mensuração do julgamento dos consumidores acerca da prática de greenwashing. Para tanto, foi adotada como procedimento metodológico uma pesquisa quantitativa, realizada por meio de técnica estatística caracterizada como análise multivariada. Sendo assim, em um primeiro momento, foram levantados e analisados estudos teóricos e relatórios que versassem sobre a caracterização e/ou identificação do greenwashing, o que permitiu a adoção de seis principais dimensões as quais se evidenciaram de maneira comum. A partir dessas dimensões, foram elaboradas algumas assertivas, que foram revisadas perante um júri de especialistas, validando o instrumento de coleta de dados. Com isso feito, foram realizados dois levantamentos quantitativos (surveys) sequenciais: o primeiro com 381 respondentes, o que permitiu a execução da análise fatorial exploratória, e o segundo com 156 participantes, possibilitando a rodada de análise fatorial confirmatória por meio da técnica de modelagem de equações estruturais. Como contribuição, conseguiu-se um modelo final satisfatório composto por 13 assertivas.O trabalho teve como objetivo desenvolver e validar uma escala para mensuração do julgamento dos consumidores acerca da prática de greenwashing. Para tanto, foi adotada como procedimento metodológico uma pesquisa quantitativa, realizada por meio de técnica estatística caracterizada como análise multivariada. Sendo assim, em um primeiro momento, foram levantados e analisados estudos teóricos e relatórios que versassem sobre a caracterização e/ou identificação do greenwashing, o que permitiu a adoção de seis principais dimensões as quais se evidenciaram de maneira comum. A partir dessas dimensões, foram elaboradas algumas assertivas, que foram revisadas perante um júri de especialistas, validando o instrumento de coleta de dados. Com isso feito, foram realizados dois levantamentos quantitativos (surveys) sequenciais: o primeiro com 381 respondentes, o que permitiu a execução da análise fatorial exploratória, e o segundo com 156 participantes, possibilitando a rodada de análise fatorial confirmatória por meio da técnica de modelagem de equações estruturais. Como contribuição, conseguiu-se um modelo final satisfatório composto por 13 assertivas.FUCAPE Business Shool2022-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/72110.15728/bbr.2022.19.5.3.enBrazilian Business Review; Vol. 19 No. 5 (2022): September to October 2022; 508-524Brazilian Business Review; v. 19 n. 5 (2022): Setembro a Outubro 2022; 508-5241808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/721/1079http://www.bbronline.com.br/index.php/bbr/article/view/721/1080Copyright (c) 2022 Brazilian Business Reviewhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAndreoli, TaisCosta, EsdrasPrearo, Leandro2022-09-01T20:02:47Zoai:ojs.pkp.sfu.ca:article/721Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2022-09-01T20:02:47BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
Julgamento dos Consumidores Acerca da Prática do Greenwashing: Desenvolvimento e Validação de Escala
title Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
spellingShingle Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
Andreoli, Tais
Greenwashing
Greenwashing Scale
Exploratory Factor Analysis
Structural Equation Modeling
Consumer
Greenwashing
Escala de Greenwashing
Análise Fatorial Exploratória
Modelagem de Equações Estruturais
Consumidor
title_short Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
title_full Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
title_fullStr Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
title_full_unstemmed Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
title_sort Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
author Andreoli, Tais
author_facet Andreoli, Tais
Costa, Esdras
Prearo, Leandro
author_role author
author2 Costa, Esdras
Prearo, Leandro
author2_role author
author
dc.contributor.author.fl_str_mv Andreoli, Tais
Costa, Esdras
Prearo, Leandro
dc.subject.por.fl_str_mv Greenwashing
Greenwashing Scale
Exploratory Factor Analysis
Structural Equation Modeling
Consumer
Greenwashing
Escala de Greenwashing
Análise Fatorial Exploratória
Modelagem de Equações Estruturais
Consumidor
topic Greenwashing
Greenwashing Scale
Exploratory Factor Analysis
Structural Equation Modeling
Consumer
Greenwashing
Escala de Greenwashing
Análise Fatorial Exploratória
Modelagem de Equações Estruturais
Consumidor
description This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step, theoretical studies and reports on the characterization and/or identification of greenwashing were surveyed and analyzed, which allowed for the adoption of six main dimensions that were evidenced in a common manner. From these dimensions, some assertions were elaborated and reviewed by a jury of experts, validating the data collection instrument. With this done, two sequential quantitative surveys were conducted: the first with 381 respondents, which allowed the exploratory factor analysis to be performed, and the second with 156 participants, enabling the confirmatory factor analysis to be performed using the structural equation modeling technique. As a contribution, a satisfactory final model composed of 13 assertions was obtained.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/721
10.15728/bbr.2022.19.5.3.en
url http://www.bbronline.com.br/index.php/bbr/article/view/721
identifier_str_mv 10.15728/bbr.2022.19.5.3.en
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/721/1079
http://www.bbronline.com.br/index.php/bbr/article/view/721/1080
dc.rights.driver.fl_str_mv Copyright (c) 2022 Brazilian Business Review
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Brazilian Business Review
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 19 No. 5 (2022): September to October 2022; 508-524
Brazilian Business Review; v. 19 n. 5 (2022): Setembro a Outubro 2022; 508-524
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
_version_ 1754732239903522816