The Effect of Trust in the Intention to Use m-banking

Detalhes bibliográficos
Autor(a) principal: Ramos, Fernanda Leão
Data de Publicação: 2018
Outros Autores: Ferreira, Jorge Brantes, Freitas, Angilberto Sabino de, Rodrigues, Juliana Werneck
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/26
Resumo: Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking
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spelling The Effect of Trust in the Intention to Use m-bankingO Efeito da Confiança na Intenção de Uso do m-bankingTAM modelTechnology acceptancem-bankingTrustModelo TAMAdoção de tecnologiam-bankingConfiançaDespite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-bankingApesar dos alegados benefícios do m-banking, a sua aceitação tem sido aquém das expectativas da indústria. Uma explicação plausível pode ser a inicial falta de confiança nos serviços disponíveis aos consumidores. O presente estudo tem como objetivo investigar o efeito da confiança na intenção de uso do m-banking no contexto brasileiro, especificamente entre usuários da cidade do Rio de Janeiro. Para tanto, foi desenvolvido e testado um modelo que relaciona a confiança e seus antecedentes (familiaridade, facilidade de uso, utilidade percebida, segurança, privacidade e inovatividade) com a intenção de uso do m-banking. Foi obtida uma amostra de 272 usuários de aplicativos móveis financeiros e por meio da Modelagem de Equações Estruturais as hipóteses foram testadas. Os resultados confirmaram a maior parte das hipóteses, e relações significativas foram verificadas entre o construto confiança e os demais construtos, as quais influenciam significativamente a intenção de uso de serviços bancários via m-banking.FUCAPE Business Shool2018-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/2610.15728/bbr.2018.15.2.5Brazilian Business Review; Vol. 15 No. 2 (2018): March to April 2018; 175-191Brazilian Business Review; v. 15 n. 2 (2018): Março a Abril de 2018; 175-1911808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/26/35http://www.bbronline.com.br/index.php/bbr/article/view/26/36Copyright (c) 2018 Brazilian Business Reviewhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRamos, Fernanda LeãoFerreira, Jorge BrantesFreitas, Angilberto Sabino deRodrigues, Juliana Werneck2018-10-31T19:00:37Zoai:ojs.pkp.sfu.ca:article/26Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:00:37BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv The Effect of Trust in the Intention to Use m-banking
O Efeito da Confiança na Intenção de Uso do m-banking
title The Effect of Trust in the Intention to Use m-banking
spellingShingle The Effect of Trust in the Intention to Use m-banking
Ramos, Fernanda Leão
TAM model
Technology acceptance
m-banking
Trust
Modelo TAM
Adoção de tecnologia
m-banking
Confiança
title_short The Effect of Trust in the Intention to Use m-banking
title_full The Effect of Trust in the Intention to Use m-banking
title_fullStr The Effect of Trust in the Intention to Use m-banking
title_full_unstemmed The Effect of Trust in the Intention to Use m-banking
title_sort The Effect of Trust in the Intention to Use m-banking
author Ramos, Fernanda Leão
author_facet Ramos, Fernanda Leão
Ferreira, Jorge Brantes
Freitas, Angilberto Sabino de
Rodrigues, Juliana Werneck
author_role author
author2 Ferreira, Jorge Brantes
Freitas, Angilberto Sabino de
Rodrigues, Juliana Werneck
author2_role author
author
author
dc.contributor.author.fl_str_mv Ramos, Fernanda Leão
Ferreira, Jorge Brantes
Freitas, Angilberto Sabino de
Rodrigues, Juliana Werneck
dc.subject.por.fl_str_mv TAM model
Technology acceptance
m-banking
Trust
Modelo TAM
Adoção de tecnologia
m-banking
Confiança
topic TAM model
Technology acceptance
m-banking
Trust
Modelo TAM
Adoção de tecnologia
m-banking
Confiança
description Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking
publishDate 2018
dc.date.none.fl_str_mv 2018-03-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/26
10.15728/bbr.2018.15.2.5
url http://www.bbronline.com.br/index.php/bbr/article/view/26
identifier_str_mv 10.15728/bbr.2018.15.2.5
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/26/35
http://www.bbronline.com.br/index.php/bbr/article/view/26/36
dc.rights.driver.fl_str_mv Copyright (c) 2018 Brazilian Business Review
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Brazilian Business Review
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 15 No. 2 (2018): March to April 2018; 175-191
Brazilian Business Review; v. 15 n. 2 (2018): Março a Abril de 2018; 175-191
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
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