Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective

Detalhes bibliográficos
Autor(a) principal: Suarez, Maribel Carvalho
Data de Publicação: 2015
Outros Autores: Casotti, Leticia Moreira
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/115
Resumo: In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interactions within this important group.Using a qualitative approach, based on the itinerary method this paper investigates how the meanings related to the purchase of a car help shape relationships within the family, when investigating consumption. Based on interviews and observations with several members of ten São Paulo families, this study highlights the cars as artifacts able to demarcate family values and hierarchies, it acts as an important "educational" and transition tool to adult life of the children.
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spelling Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household PerspectiveTranscendendo a Abordagem Individual do Consumo: uma Investigação dos Significados do Automóvel pela Perspectiva das FamíliasConsumer behavior familiesCarsQualitative researchComportamento do consumidorFamíliasAutomóveisPesquisa qualitativaIn consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interactions within this important group.Using a qualitative approach, based on the itinerary method this paper investigates how the meanings related to the purchase of a car help shape relationships within the family, when investigating consumption. Based on interviews and observations with several members of ten São Paulo families, this study highlights the cars as artifacts able to demarcate family values and hierarchies, it acts as an important "educational" and transition tool to adult life of the children.Na área de comportamento do consumidor, as famílias são identificadas como grupo de referência fundamental no processo de consumo. Historicamente, pesquisas envolvendo decisões de compra têm, em sua maioria, foco em decisões individuais sem contemplar as dinâmicas de interações dentro desse importante grupo. Utilizando-se de abordagem qualitativa, baseada no método dos itinerários, o presente trabalho investiga como os significados relacionados à compra de um automóvel ajudam a moldar relações dentro da família, quando se investiga o consumo. A partir de entrevistas e de observações realizadas com diversos integrantes de dez famílias paulistanas, o presente trabalho evidencia os automóveis como artefatos capazes de demarcar valores e hierarquias familiares, funcionando ainda como importante ferramenta “educacional” e de transição para vida adulta dos filhos.FUCAPE Business Shool2015-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/11510.15728/bbr.2015.12.2.5Brazilian Business Review; Vol. 12 No. 2 (2015): March to April 2015; 87-109Brazilian Business Review; v. 12 n. 2 (2015): Março a Abril de 2015; 87-1091808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/115/168http://www.bbronline.com.br/index.php/bbr/article/view/115/169Suarez, Maribel CarvalhoCasotti, Leticia Moreirainfo:eu-repo/semantics/openAccess2018-10-31T19:07:59Zoai:ojs.pkp.sfu.ca:article/115Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:07:59BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
Transcendendo a Abordagem Individual do Consumo: uma Investigação dos Significados do Automóvel pela Perspectiva das Famílias
title Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
spellingShingle Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
Suarez, Maribel Carvalho
Consumer behavior families
Cars
Qualitative research
Comportamento do consumidor
Famílias
Automóveis
Pesquisa qualitativa
title_short Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_full Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_fullStr Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_full_unstemmed Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_sort Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
author Suarez, Maribel Carvalho
author_facet Suarez, Maribel Carvalho
Casotti, Leticia Moreira
author_role author
author2 Casotti, Leticia Moreira
author2_role author
dc.contributor.author.fl_str_mv Suarez, Maribel Carvalho
Casotti, Leticia Moreira
dc.subject.por.fl_str_mv Consumer behavior families
Cars
Qualitative research
Comportamento do consumidor
Famílias
Automóveis
Pesquisa qualitativa
topic Consumer behavior families
Cars
Qualitative research
Comportamento do consumidor
Famílias
Automóveis
Pesquisa qualitativa
description In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interactions within this important group.Using a qualitative approach, based on the itinerary method this paper investigates how the meanings related to the purchase of a car help shape relationships within the family, when investigating consumption. Based on interviews and observations with several members of ten São Paulo families, this study highlights the cars as artifacts able to demarcate family values and hierarchies, it acts as an important "educational" and transition tool to adult life of the children.
publishDate 2015
dc.date.none.fl_str_mv 2015-03-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/115
10.15728/bbr.2015.12.2.5
url http://www.bbronline.com.br/index.php/bbr/article/view/115
identifier_str_mv 10.15728/bbr.2015.12.2.5
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/115/168
http://www.bbronline.com.br/index.php/bbr/article/view/115/169
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 12 No. 2 (2015): March to April 2015; 87-109
Brazilian Business Review; v. 12 n. 2 (2015): Março a Abril de 2015; 87-109
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
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