Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/595 |
Resumo: | The aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to their sociomaterial entanglement with analytical data and tools, which areused to generate new insights. The discussion is substantiated by the theoretical articulation of BA as applied to RM based on the sociomateriality approach, which acknowledges the synergetic interaction between human and material dimensions by keeping their distinction from intentionality. The empirical investigation followed a qualitative design supported by nonparticipatory observation, interview and document research, which were the data collection techniques. The collected data was analyzed through spiral analysis associated with a practices’ description and analyses framework. Results have supported the BA proposition by evidencing the human/material dimension entanglement to produce BA-practice specificities. |
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BBR. Brazilian Business Review (English edition. Online) |
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Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline CompanyBusiness Analytics e a Sociomaterialidade: um Estudo sobre a Prática de Revenue Management em uma Companhia AéreaBusiness AnalyticsRevenue ManagementsSociomaterialityEntanglement of agenciesBusiness AnalyticsRevenue ManagementSociomaterialidadeImbricação de agênciasThe aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to their sociomaterial entanglement with analytical data and tools, which areused to generate new insights. The discussion is substantiated by the theoretical articulation of BA as applied to RM based on the sociomateriality approach, which acknowledges the synergetic interaction between human and material dimensions by keeping their distinction from intentionality. The empirical investigation followed a qualitative design supported by nonparticipatory observation, interview and document research, which were the data collection techniques. The collected data was analyzed through spiral analysis associated with a practices’ description and analyses framework. Results have supported the BA proposition by evidencing the human/material dimension entanglement to produce BA-practice specificities. O objetivo deste artigo é compreender a prática de Business Analytics (BA) pela ótica da sociomaterialidade no contexto de Revenue Management (RM) em uma companhia aérea. Ele se baseia na proposição de que BA é um processo ativo de engajamento entre os analistas e gestores de negócios, em uma imbricação sociomaterial com os dados e as ferramentas analíticas usadas para descobrir novos insights. A discussão se sustenta em articulações teóricas sobre BA aplicada no RM, em uma abordagem da sociomaterialidade que reconhece a interação sinérgica entre agências humana e material, mantendo suas distinções em relação à intencionalidade. A investigação empírica se deu em uma perspectiva qualitativa, tendo a observação não participante, a entrevista e a pesquisa documental como técnicas de coletas de dados, que foram analisados por meio da análise em espiral em conjunto com o framework de descrição de práticas e atividades. Os resultados sustentam a proposição sobre BA ao revelarem o imbricamento entre humanos e os artefatos materiais produzindo especificidades na prática de BA.FUCAPE Business Shool2020-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/59510.15728/bbr.2020.17.4.4Brazilian Business Review; Vol. 17 No. 4 (2020): July to August 2020; 419-438Brazilian Business Review; v. 17 n. 4 (2020): Julho a Agosto 2020; 419-4381808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/595/893http://www.bbronline.com.br/index.php/bbr/article/view/595/894Copyright (c) 2020 Brazilian Business Reviewhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCavalcanti, Claudia XavierSilva, Alfredo2020-07-10T16:11:26Zoai:ojs.pkp.sfu.ca:article/595Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2020-07-10T16:11:26BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company Business Analytics e a Sociomaterialidade: um Estudo sobre a Prática de Revenue Management em uma Companhia Aérea |
title |
Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
spellingShingle |
Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company Cavalcanti, Claudia Xavier Business Analytics Revenue Managements Sociomateriality Entanglement of agencies Business Analytics Revenue Management Sociomaterialidade Imbricação de agências |
title_short |
Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
title_full |
Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
title_fullStr |
Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
title_full_unstemmed |
Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
title_sort |
Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company |
author |
Cavalcanti, Claudia Xavier |
author_facet |
Cavalcanti, Claudia Xavier Silva, Alfredo |
author_role |
author |
author2 |
Silva, Alfredo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Cavalcanti, Claudia Xavier Silva, Alfredo |
dc.subject.por.fl_str_mv |
Business Analytics Revenue Managements Sociomateriality Entanglement of agencies Business Analytics Revenue Management Sociomaterialidade Imbricação de agências |
topic |
Business Analytics Revenue Managements Sociomateriality Entanglement of agencies Business Analytics Revenue Management Sociomaterialidade Imbricação de agências |
description |
The aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to their sociomaterial entanglement with analytical data and tools, which areused to generate new insights. The discussion is substantiated by the theoretical articulation of BA as applied to RM based on the sociomateriality approach, which acknowledges the synergetic interaction between human and material dimensions by keeping their distinction from intentionality. The empirical investigation followed a qualitative design supported by nonparticipatory observation, interview and document research, which were the data collection techniques. The collected data was analyzed through spiral analysis associated with a practices’ description and analyses framework. Results have supported the BA proposition by evidencing the human/material dimension entanglement to produce BA-practice specificities. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-07-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/595 10.15728/bbr.2020.17.4.4 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/595 |
identifier_str_mv |
10.15728/bbr.2020.17.4.4 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/595/893 http://www.bbronline.com.br/index.php/bbr/article/view/595/894 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 17 No. 4 (2020): July to August 2020; 419-438 Brazilian Business Review; v. 17 n. 4 (2020): Julho a Agosto 2020; 419-438 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732239584755712 |