The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry

Detalhes bibliográficos
Autor(a) principal: Massa, Pedro Rocha Lima
Data de Publicação: 2006
Outros Autores: Filho, Luiz Alberto Nascimento Campos
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/471
Resumo: An important challenge for companies which internationalize its business is to develop a globalization level that balance local and globalized operations. The effective management of subsidiaries and business unities could create competitive advantage for the whole corporation in an uncertain and dynamic business scenario. A case study was conducted in a Brazilian soft drink subsidiary. The current paper presents an example the strategic importance of MNEs´subsidiaries of MNE. In our vision subsidiaries could not only implement global strategy but also help in the process of global strategic management, identifying market opportunities and creating competitive advantages.
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spelling The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink IndustryO Papel das Subsidiárias de Corporações Multinacionais: Um Estudo de Caso na Indústria Brasileira de Refrigerantesoperações internacionaisgerenciamento global estratégicooperações internacionaisgerenciamento global estratégicoAn important challenge for companies which internationalize its business is to develop a globalization level that balance local and globalized operations. The effective management of subsidiaries and business unities could create competitive advantage for the whole corporation in an uncertain and dynamic business scenario. A case study was conducted in a Brazilian soft drink subsidiary. The current paper presents an example the strategic importance of MNEs´subsidiaries of MNE. In our vision subsidiaries could not only implement global strategy but also help in the process of global strategic management, identifying market opportunities and creating competitive advantages.Um importante desafio para as empresas que hoje internacionalizam seus negócios é desenvolver um nível de globalização que gere concentrações adequadas das operações locais e globalizadas para a empresa. Em um cenário muito mais incerto e dinâmico que os seguros mercados regionais, o gerenciamento eficaz das subsidiárias e unidades de negócios por parte das matrizes das multinacionais pode criar vantagens competitivas aplicáveis em toda corporação. A partir do estudo de caso de uma subsidiária atuando no mercado brasileiro de refrigerantes, o presente trabalho busca reconhecer a importância estratégica das subsidiárias das corporações multinacionais, conscientizando as empresas brasileiras que internacionalizam seus negócios e as multinacionais que atuam no Brasil, do papel das subsidiárias não apenas como instrumentos para implementação ou adaptação das diretrizes globais da empresa, mas com destaque na formulação de estratégias, na identificação de oportunidades de mercado e na criação de vantagens competitivas.FUCAPE Business Shool2006-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/47110.15728/bbr.2006.3.1.8Brazilian Business Review; Vol. 3 No. 1 (2006): January to June 2006; 102-115Brazilian Business Review; v. 3 n. 1 (2006): Janeiro a Junho de 2006; 102-1151808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/471/712http://www.bbronline.com.br/index.php/bbr/article/view/471/713Copyright (c) 2006 Brazilian Business Reviewhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMassa, Pedro Rocha LimaFilho, Luiz Alberto Nascimento Campos2018-11-06T20:00:23Zoai:ojs.pkp.sfu.ca:article/471Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-11-06T20:00:23BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
O Papel das Subsidiárias de Corporações Multinacionais: Um Estudo de Caso na Indústria Brasileira de Refrigerantes
title The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
spellingShingle The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
Massa, Pedro Rocha Lima
operações internacionais
gerenciamento global estratégico
operações internacionais
gerenciamento global estratégico
title_short The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
title_full The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
title_fullStr The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
title_full_unstemmed The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
title_sort The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
author Massa, Pedro Rocha Lima
author_facet Massa, Pedro Rocha Lima
Filho, Luiz Alberto Nascimento Campos
author_role author
author2 Filho, Luiz Alberto Nascimento Campos
author2_role author
dc.contributor.author.fl_str_mv Massa, Pedro Rocha Lima
Filho, Luiz Alberto Nascimento Campos
dc.subject.por.fl_str_mv operações internacionais
gerenciamento global estratégico
operações internacionais
gerenciamento global estratégico
topic operações internacionais
gerenciamento global estratégico
operações internacionais
gerenciamento global estratégico
description An important challenge for companies which internationalize its business is to develop a globalization level that balance local and globalized operations. The effective management of subsidiaries and business unities could create competitive advantage for the whole corporation in an uncertain and dynamic business scenario. A case study was conducted in a Brazilian soft drink subsidiary. The current paper presents an example the strategic importance of MNEs´subsidiaries of MNE. In our vision subsidiaries could not only implement global strategy but also help in the process of global strategic management, identifying market opportunities and creating competitive advantages.
publishDate 2006
dc.date.none.fl_str_mv 2006-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/471
10.15728/bbr.2006.3.1.8
url http://www.bbronline.com.br/index.php/bbr/article/view/471
identifier_str_mv 10.15728/bbr.2006.3.1.8
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/471/712
http://www.bbronline.com.br/index.php/bbr/article/view/471/713
dc.rights.driver.fl_str_mv Copyright (c) 2006 Brazilian Business Review
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2006 Brazilian Business Review
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 3 No. 1 (2006): January to June 2006; 102-115
Brazilian Business Review; v. 3 n. 1 (2006): Janeiro a Junho de 2006; 102-115
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
_version_ 1754732238995456000

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