The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry
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Data de Publicação: | 2006 |
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Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/471 |
Resumo: | An important challenge for companies which internationalize its business is to develop a globalization level that balance local and globalized operations. The effective management of subsidiaries and business unities could create competitive advantage for the whole corporation in an uncertain and dynamic business scenario. A case study was conducted in a Brazilian soft drink subsidiary. The current paper presents an example the strategic importance of MNEs´subsidiaries of MNE. In our vision subsidiaries could not only implement global strategy but also help in the process of global strategic management, identifying market opportunities and creating competitive advantages. |
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BBR. Brazilian Business Review (English edition. Online) |
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The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink IndustryO Papel das Subsidiárias de Corporações Multinacionais: Um Estudo de Caso na Indústria Brasileira de Refrigerantesoperações internacionaisgerenciamento global estratégicooperações internacionaisgerenciamento global estratégicoAn important challenge for companies which internationalize its business is to develop a globalization level that balance local and globalized operations. The effective management of subsidiaries and business unities could create competitive advantage for the whole corporation in an uncertain and dynamic business scenario. A case study was conducted in a Brazilian soft drink subsidiary. The current paper presents an example the strategic importance of MNEs´subsidiaries of MNE. In our vision subsidiaries could not only implement global strategy but also help in the process of global strategic management, identifying market opportunities and creating competitive advantages.Um importante desafio para as empresas que hoje internacionalizam seus negócios é desenvolver um nível de globalização que gere concentrações adequadas das operações locais e globalizadas para a empresa. Em um cenário muito mais incerto e dinâmico que os seguros mercados regionais, o gerenciamento eficaz das subsidiárias e unidades de negócios por parte das matrizes das multinacionais pode criar vantagens competitivas aplicáveis em toda corporação. A partir do estudo de caso de uma subsidiária atuando no mercado brasileiro de refrigerantes, o presente trabalho busca reconhecer a importância estratégica das subsidiárias das corporações multinacionais, conscientizando as empresas brasileiras que internacionalizam seus negócios e as multinacionais que atuam no Brasil, do papel das subsidiárias não apenas como instrumentos para implementação ou adaptação das diretrizes globais da empresa, mas com destaque na formulação de estratégias, na identificação de oportunidades de mercado e na criação de vantagens competitivas.FUCAPE Business Shool2006-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/47110.15728/bbr.2006.3.1.8Brazilian Business Review; Vol. 3 No. 1 (2006): January to June 2006; 102-115Brazilian Business Review; v. 3 n. 1 (2006): Janeiro a Junho de 2006; 102-1151808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/471/712http://www.bbronline.com.br/index.php/bbr/article/view/471/713Copyright (c) 2006 Brazilian Business Reviewhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMassa, Pedro Rocha LimaFilho, Luiz Alberto Nascimento Campos2018-11-06T20:00:23Zoai:ojs.pkp.sfu.ca:article/471Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-11-06T20:00:23BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry O Papel das Subsidiárias de Corporações Multinacionais: Um Estudo de Caso na Indústria Brasileira de Refrigerantes |
title |
The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry |
spellingShingle |
The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry Massa, Pedro Rocha Lima operações internacionais gerenciamento global estratégico operações internacionais gerenciamento global estratégico |
title_short |
The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry |
title_full |
The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry |
title_fullStr |
The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry |
title_full_unstemmed |
The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry |
title_sort |
The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry |
author |
Massa, Pedro Rocha Lima |
author_facet |
Massa, Pedro Rocha Lima Filho, Luiz Alberto Nascimento Campos |
author_role |
author |
author2 |
Filho, Luiz Alberto Nascimento Campos |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Massa, Pedro Rocha Lima Filho, Luiz Alberto Nascimento Campos |
dc.subject.por.fl_str_mv |
operações internacionais gerenciamento global estratégico operações internacionais gerenciamento global estratégico |
topic |
operações internacionais gerenciamento global estratégico operações internacionais gerenciamento global estratégico |
description |
An important challenge for companies which internationalize its business is to develop a globalization level that balance local and globalized operations. The effective management of subsidiaries and business unities could create competitive advantage for the whole corporation in an uncertain and dynamic business scenario. A case study was conducted in a Brazilian soft drink subsidiary. The current paper presents an example the strategic importance of MNEs´subsidiaries of MNE. In our vision subsidiaries could not only implement global strategy but also help in the process of global strategic management, identifying market opportunities and creating competitive advantages. |
publishDate |
2006 |
dc.date.none.fl_str_mv |
2006-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/471 10.15728/bbr.2006.3.1.8 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/471 |
identifier_str_mv |
10.15728/bbr.2006.3.1.8 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/471/712 http://www.bbronline.com.br/index.php/bbr/article/view/471/713 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2006 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2006 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 3 No. 1 (2006): January to June 2006; 102-115 Brazilian Business Review; v. 3 n. 1 (2006): Janeiro a Junho de 2006; 102-115 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732238995456000 |