What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/195 |
Resumo: | This study had the purpose of identifying how internal marketing is being addressed in the Brazilian production in the field of Administration. To this end, the major periodicals in the field and the database of the National Association of Graduate Programs in Business Administration (Anpad) and Scientific Periodicals Electronic Library (SPELL) were investigated under the guidance of research propositions found in Farias (2010). After a search of the entire historical database of publications adopted as corpus, only 13 articles were discovered and retrieved from the period 1961-2012.The findings of this study show that the state of knowledge about internal marketing in Administration is quite specific and, in some cases, surprisingly nonexistent. This aspect allows us to notice various concerns, among which the most significant one is: for what reason has internal marketing not been receiving - at least with respect to periodic and national Administration congresses - the attention it deserves? It is expected to contribute to the understanding of how scholars are studying the internal marketing of the area in the Brazilian context. |
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BBR. Brazilian Business Review (English edition. Online) |
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What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic ProductionO Que Tem se Falado por aí sobre Marketing Interno?: Um Estudo sobre a Produção Brasileira na Área de AdministraçãoInternal marketingEndomarketingBibliometricsState of knowledgeMarketing internoEndomarketingBibliometriaEstado do conhecimentoThis study had the purpose of identifying how internal marketing is being addressed in the Brazilian production in the field of Administration. To this end, the major periodicals in the field and the database of the National Association of Graduate Programs in Business Administration (Anpad) and Scientific Periodicals Electronic Library (SPELL) were investigated under the guidance of research propositions found in Farias (2010). After a search of the entire historical database of publications adopted as corpus, only 13 articles were discovered and retrieved from the period 1961-2012.The findings of this study show that the state of knowledge about internal marketing in Administration is quite specific and, in some cases, surprisingly nonexistent. This aspect allows us to notice various concerns, among which the most significant one is: for what reason has internal marketing not been receiving - at least with respect to periodic and national Administration congresses - the attention it deserves? It is expected to contribute to the understanding of how scholars are studying the internal marketing of the area in the Brazilian context.Este estudo teve por propósito identificar como a temática marketing interno vem sendo abordada, na produção brasileira, na área de Administração. Para tanto, foram investigados os principais periódicos da área e a base de dados da Associação Nacional dos Programas de Pós-Graduação em Administração (Anpad) e da Scientific Periodicals Electronic Library (SPELL), sob as orientações das proposições de pesquisa encontradas em Farias (2010). Após uma busca em toda a base histórica de dados das publicações adotadas como corpus, foram descobertos e recuperados apenas 13 artigos compreendidos entre o período de 1961 a 2012. As conclusões deste trabalho revelam que o estado do conhecimento sobre marketing interno em Administração é bastante pontual e, em alguns casos, surpreendentemente inexistente. Esse aspecto permite visualizar diversas inquietações entre as quais a mais expressiva delas é: por qual motivo o marketing interno não tem recebido – pelo menos no que tange aos periódicos e aos congressos nacionais de Administração – a atenção merecida? Espera-se contribuir para o entendimento de como os acadêmicos estão estudando o marketing interno no contexto brasileiro da área.FUCAPE Business Shool2014-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/19510.15728/bbr.2014.11.5.3Brazilian Business Review; Vol. 11 No. 5 (2014): September to October 2014; 49-71Brazilian Business Review; v. 11 n. 5 (2014): Setembro a Outubro de 2014; 49-711808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/195/294http://www.bbronline.com.br/index.php/bbr/article/view/195/295Cassundé, Fernanda Roda de Souza AraújoCassundé Junior, Nildo FerreiraFarias, Salomão Alencar deMendonça, José Ricardo Costa deinfo:eu-repo/semantics/openAccess2018-11-06T19:50:10Zoai:ojs.pkp.sfu.ca:article/195Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-11-06T19:50:10BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production O Que Tem se Falado por aí sobre Marketing Interno?: Um Estudo sobre a Produção Brasileira na Área de Administração |
title |
What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production |
spellingShingle |
What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production Cassundé, Fernanda Roda de Souza Araújo Internal marketing Endomarketing Bibliometrics State of knowledge Marketing interno Endomarketing Bibliometria Estado do conhecimento |
title_short |
What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production |
title_full |
What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production |
title_fullStr |
What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production |
title_full_unstemmed |
What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production |
title_sort |
What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production |
author |
Cassundé, Fernanda Roda de Souza Araújo |
author_facet |
Cassundé, Fernanda Roda de Souza Araújo Cassundé Junior, Nildo Ferreira Farias, Salomão Alencar de Mendonça, José Ricardo Costa de |
author_role |
author |
author2 |
Cassundé Junior, Nildo Ferreira Farias, Salomão Alencar de Mendonça, José Ricardo Costa de |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Cassundé, Fernanda Roda de Souza Araújo Cassundé Junior, Nildo Ferreira Farias, Salomão Alencar de Mendonça, José Ricardo Costa de |
dc.subject.por.fl_str_mv |
Internal marketing Endomarketing Bibliometrics State of knowledge Marketing interno Endomarketing Bibliometria Estado do conhecimento |
topic |
Internal marketing Endomarketing Bibliometrics State of knowledge Marketing interno Endomarketing Bibliometria Estado do conhecimento |
description |
This study had the purpose of identifying how internal marketing is being addressed in the Brazilian production in the field of Administration. To this end, the major periodicals in the field and the database of the National Association of Graduate Programs in Business Administration (Anpad) and Scientific Periodicals Electronic Library (SPELL) were investigated under the guidance of research propositions found in Farias (2010). After a search of the entire historical database of publications adopted as corpus, only 13 articles were discovered and retrieved from the period 1961-2012.The findings of this study show that the state of knowledge about internal marketing in Administration is quite specific and, in some cases, surprisingly nonexistent. This aspect allows us to notice various concerns, among which the most significant one is: for what reason has internal marketing not been receiving - at least with respect to periodic and national Administration congresses - the attention it deserves? It is expected to contribute to the understanding of how scholars are studying the internal marketing of the area in the Brazilian context. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/195 10.15728/bbr.2014.11.5.3 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/195 |
identifier_str_mv |
10.15728/bbr.2014.11.5.3 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/195/294 http://www.bbronline.com.br/index.php/bbr/article/view/195/295 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 11 No. 5 (2014): September to October 2014; 49-71 Brazilian Business Review; v. 11 n. 5 (2014): Setembro a Outubro de 2014; 49-71 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732237519060992 |