Determinant factors in the international industry of printing and writing paper on a value chain perspective

Detalhes bibliográficos
Autor(a) principal: Silva, Christian Luiz da
Data de Publicação: 2007
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/4
Resumo: The pulp and paper industry faces problems trying to match supply with demand, and that affects the decision-making process to be made in the several steps of the production chain. The need of increasing production creates high investment demands. However, the pressure towards low costs requires new investments in technologies, generally associated to process and product, cause the development of large corporations that are vulnerable to market and have low capability of affecting it. In order to understand such market dynamics and the factors determining its competitiveness, we should analyze how to aggregate value to this type of industry. The present study aims at analyzing the factors determining the international competitiveness of the printing and writing paper segment through an analysis comparing the Brazilian and international companies production chain. Preliminary, it was inferred that the main difference is set in the product distribution internationalization process that permits to innovate and participate in new market. Such internationalization process also allows the creation of new organization forms through cooperation within the production chain. The Brazilian companies should be more concerned about the way they are organized and sales of their products than about processes and products; they should be linked to an internationalization project which effectively provides the other country’s final consumer a guarantee that the Brazilian product has an aggregated value.Key-words: Competitiveness. Value chain. Printing and writing paper industry.
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spelling Determinant factors in the international industry of printing and writing paper on a value chain perspectiveFactores Determinantes de la Competitividad Internacional de la Industria de Papel de Imprimir y Escribir bajo la Óptica de la Cadena de ValorFatores Determinantes da Competitividade Internacional da Indústria de Papel de Imprimir e Escrever sob a Ótica da Cadeia de ValorCompetitiveness. Value chain. Printing and writing paper industry.Competitividad. Cadena de valor. Industria de papel de imprimir y escribir.Competitividade. Cadeia de valor. Indústria de papel de imprimir e escrever.The pulp and paper industry faces problems trying to match supply with demand, and that affects the decision-making process to be made in the several steps of the production chain. The need of increasing production creates high investment demands. However, the pressure towards low costs requires new investments in technologies, generally associated to process and product, cause the development of large corporations that are vulnerable to market and have low capability of affecting it. In order to understand such market dynamics and the factors determining its competitiveness, we should analyze how to aggregate value to this type of industry. The present study aims at analyzing the factors determining the international competitiveness of the printing and writing paper segment through an analysis comparing the Brazilian and international companies production chain. Preliminary, it was inferred that the main difference is set in the product distribution internationalization process that permits to innovate and participate in new market. Such internationalization process also allows the creation of new organization forms through cooperation within the production chain. The Brazilian companies should be more concerned about the way they are organized and sales of their products than about processes and products; they should be linked to an internationalization project which effectively provides the other country’s final consumer a guarantee that the Brazilian product has an aggregated value.Key-words: Competitiveness. Value chain. Printing and writing paper industry.La industria de papel y celulosa convive con cuestiones de adecuación de oferta y demanda que influyen en la toma de decisión en varias etapas de la cadena productiva. La necesidad de aumentar la capacidad de producción genera una demanda por altas inversiones. Sin embargo, la presión por costos bajos requiere nuevas inversiones en tecnología, normalmente asociadas al proceso y al producto. Con esto se desarrollan grandes corporaciones, que son vulnerables al mercado y tienen poca capacidad de influenciarlo. Al buscar comprender la dinámica de este mercado y los factores que determinan su competitividad,  hay que analizar de qué forma este tipo de industria agrega valor. Este estudio tuvo por finalidad  analizar los factores que determinan la competitividad internacional del segmento de imprimir y escribir a partir de un análisis comparativo de la cadena de valor de las principales empresas mundiales y brasileñas de este segmento. Preliminarmente, se concluye que hay una diferenciación esencial en la agregación de valor situada en la distribución del producto consolidado a partir de un proceso de internacionalización que permita avanzar en el objetivo de innovar para entrar en nuevos mercados, o por medio de cooperaciones en la cadena, que posibiliten crear nuevas formas de organización. Más que procesos o productos, las empresas brasileñas deben preocuparse con la forma de organizarse y de vender sus productos y vincular esto a un proyecto de internacionalización que efectivamente le garantice al consumidor final, presente en otro país, la percepción de un valor agregado al  producto brasileño.Palabras clave: Competitividad. Cadena de valor. Industria de papel de imprimir y escribir.A indústria de papel e celulose convive com questões de adequação da oferta à demanda que influenciam na tomada de decisão em vários elos da cadeia produtiva. A necessidade de aumento da capacidade de produção gera uma demanda por altos investimentos. Entretanto, a pressão por baixos custos requer novos investimentos em tecnologia, normalmente associados ao processo e ao produto. Com isso desenvolvem-se grandes corporações, mas que são vulneráveis ao mercado e com baixa capacidade de influenciá-lo. Na busca de compreender a dinâmica desse mercado e quais os fatores que determinam a sua competitividade, deve-se analisar como se agrega valor nesse tipo de indústria. O objetivo deste estudo foi analisar os fatores que determinam a competitividade internacional do segmento de imprimir e escrever a partir da análise comparativa da cadeia de valor das principais empresas mundiais e brasileiras deste segmento. Conclui-se, preliminarmente, que uma diferenciação essencial na agregação de valor está localizada na distribuição do produto consolidado a partir de um processo de internacionalização que permita avançar no objetivo de inovar, introduzindo-se em novos mercados, ou por meio de cooperações na cadeia que possibilitem criar novas formas de organização. Mais do que processos ou produtos, as empresas brasileiras devem preocupar-se com a forma de se organizarem e venderem seus produtos, vinculando isto a um projeto de internacionalização que efetivamente garanta ao consumidor final, presente em outro país, a percepção de um valor agregado ao produto brasileiro.Palavras-chave: Competitividade. Cadeia de valor. Indústria de papel de imprimir e escrever.FECAP2007-07-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/410.7819/rbgn.v6i14.4Review of Business Management; Vol. 6 No. 14 (2004); 42-59RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 14 (2004); 42-59RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 14 (2004); 42-591983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/4/11https://rbgn.fecap.br/RBGN/article/view/4/353https://rbgn.fecap.br/RBGN/article/view/4/354Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessSilva, Christian Luiz da2008-12-10T13:51:20Zoai:ojs.emnuvens.com.br:article/4Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-12-10T13:51:20Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Determinant factors in the international industry of printing and writing paper on a value chain perspective
Factores Determinantes de la Competitividad Internacional de la Industria de Papel de Imprimir y Escribir bajo la Óptica de la Cadena de Valor
Fatores Determinantes da Competitividade Internacional da Indústria de Papel de Imprimir e Escrever sob a Ótica da Cadeia de Valor
title Determinant factors in the international industry of printing and writing paper on a value chain perspective
spellingShingle Determinant factors in the international industry of printing and writing paper on a value chain perspective
Silva, Christian Luiz da
Competitiveness. Value chain. Printing and writing paper industry.
Competitividad. Cadena de valor. Industria de papel de imprimir y escribir.
Competitividade. Cadeia de valor. Indústria de papel de imprimir e escrever.
title_short Determinant factors in the international industry of printing and writing paper on a value chain perspective
title_full Determinant factors in the international industry of printing and writing paper on a value chain perspective
title_fullStr Determinant factors in the international industry of printing and writing paper on a value chain perspective
title_full_unstemmed Determinant factors in the international industry of printing and writing paper on a value chain perspective
title_sort Determinant factors in the international industry of printing and writing paper on a value chain perspective
author Silva, Christian Luiz da
author_facet Silva, Christian Luiz da
author_role author
dc.contributor.author.fl_str_mv Silva, Christian Luiz da
dc.subject.por.fl_str_mv Competitiveness. Value chain. Printing and writing paper industry.
Competitividad. Cadena de valor. Industria de papel de imprimir y escribir.
Competitividade. Cadeia de valor. Indústria de papel de imprimir e escrever.
topic Competitiveness. Value chain. Printing and writing paper industry.
Competitividad. Cadena de valor. Industria de papel de imprimir y escribir.
Competitividade. Cadeia de valor. Indústria de papel de imprimir e escrever.
description The pulp and paper industry faces problems trying to match supply with demand, and that affects the decision-making process to be made in the several steps of the production chain. The need of increasing production creates high investment demands. However, the pressure towards low costs requires new investments in technologies, generally associated to process and product, cause the development of large corporations that are vulnerable to market and have low capability of affecting it. In order to understand such market dynamics and the factors determining its competitiveness, we should analyze how to aggregate value to this type of industry. The present study aims at analyzing the factors determining the international competitiveness of the printing and writing paper segment through an analysis comparing the Brazilian and international companies production chain. Preliminary, it was inferred that the main difference is set in the product distribution internationalization process that permits to innovate and participate in new market. Such internationalization process also allows the creation of new organization forms through cooperation within the production chain. The Brazilian companies should be more concerned about the way they are organized and sales of their products than about processes and products; they should be linked to an internationalization project which effectively provides the other country’s final consumer a guarantee that the Brazilian product has an aggregated value.Key-words: Competitiveness. Value chain. Printing and writing paper industry.
publishDate 2007
dc.date.none.fl_str_mv 2007-07-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
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10.7819/rbgn.v6i14.4
url https://rbgn.fecap.br/RBGN/article/view/4
identifier_str_mv 10.7819/rbgn.v6i14.4
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/4/11
https://rbgn.fecap.br/RBGN/article/view/4/353
https://rbgn.fecap.br/RBGN/article/view/4/354
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 6 No. 14 (2004); 42-59
RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 14 (2004); 42-59
RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 14 (2004); 42-59
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
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reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
repository.mail.fl_str_mv ||jmauricio@fecap.br
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