Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production

Detalhes bibliográficos
Autor(a) principal: Neutzling, Daiane Mulling
Data de Publicação: 2015
Outros Autores: Santos, Manoela Silveira dos, Barcellos, Marcia Dutra de, Lauren Land, Anna
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/2134
Resumo: Objective – The aim of this paper was to identify the strategiesdeveloped for internationalization in order to create value in theartisanal cachaça sector of Brazil.Design/methodology/approach – A multiple-case study was appliedin two artisanal cachaçarias. we carried out in-depth, semi-structuredinterviews with different stakeholders involved in supportinginternationalization of these companies. To select the stakeholders weused snowball sampling. The content of the interviews was categorizedand analysed according to accepted theory.Findings – Our study provides an overview of the organization andstructure of the cachaçarias and reveals how internationalization isadding value to this network from a multi-stakeholder view. Thesupport of the multi-stakeholder network is in an early stage, butit offers a promising future, since there is a consumer market beingdeveloped. Political power is needed to regulate the industry.Practical implications – Business internationalization of thehandmade cachaça sector is a challenge, as most companies are smalland do not have adequate financial resources or proper knowledgeregarding international markets. Regulatory stakeholders support thecachaçarias in standardizing production and developing internationalstrategies. The results can help to better understand the importance ofcollaboration embedded in stakeholder network relationships.Originality/value – Empirical research on internationalization indeveloping countries, especially in small and mediums sized firms isstill very limited. We have shown that companies can benefit fromspecific organization structures when developing relationships withinmulti-stakeholder networks.
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spelling Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça productionvalue creationcachaçamulti-stakeholdercompetitiveness.StakeholderstakeholderStakeholderObjective – The aim of this paper was to identify the strategiesdeveloped for internationalization in order to create value in theartisanal cachaça sector of Brazil.Design/methodology/approach – A multiple-case study was appliedin two artisanal cachaçarias. we carried out in-depth, semi-structuredinterviews with different stakeholders involved in supportinginternationalization of these companies. To select the stakeholders weused snowball sampling. The content of the interviews was categorizedand analysed according to accepted theory.Findings – Our study provides an overview of the organization andstructure of the cachaçarias and reveals how internationalization isadding value to this network from a multi-stakeholder view. Thesupport of the multi-stakeholder network is in an early stage, butit offers a promising future, since there is a consumer market beingdeveloped. Political power is needed to regulate the industry.Practical implications – Business internationalization of thehandmade cachaça sector is a challenge, as most companies are smalland do not have adequate financial resources or proper knowledgeregarding international markets. Regulatory stakeholders support thecachaçarias in standardizing production and developing internationalstrategies. The results can help to better understand the importance ofcollaboration embedded in stakeholder network relationships.Originality/value – Empirical research on internationalization indeveloping countries, especially in small and mediums sized firms isstill very limited. We have shown that companies can benefit fromspecific organization structures when developing relationships withinmulti-stakeholder networks.FECAP2015-09-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/213410.7819/rbgn.v17i55.2134Review of Business Management; Vol. 17 No. 55 (2015): Special Issue - Stakeholder Theory; 890-910RBGN Revista Brasileira de Gestão de Negócios; Vol. 17 Núm. 55 (2015): Special Issue - Stakeholder Theory; 890-910RBGN - Revista Brasileira de Gestão de Negócios; v. 17 n. 55 (2015): Special Issue - Stakeholder Theory; 890-9101983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPenghttps://rbgn.fecap.br/RBGN/article/view/2134/pdfCopyright (c) 2015 Review of Business Managementinfo:eu-repo/semantics/openAccessNeutzling, Daiane MullingSantos, Manoela Silveira dosBarcellos, Marcia Dutra deLauren Land, Anna2021-07-21T16:28:20Zoai:ojs.emnuvens.com.br:article/2134Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2021-07-21T16:28:20Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
title Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
spellingShingle Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
Neutzling, Daiane Mulling
value creation
cachaça
multi-stakeholder
competitiveness.
Stakeholder
stakeholder
Stakeholder
title_short Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
title_full Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
title_fullStr Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
title_full_unstemmed Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
title_sort Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
author Neutzling, Daiane Mulling
author_facet Neutzling, Daiane Mulling
Santos, Manoela Silveira dos
Barcellos, Marcia Dutra de
Lauren Land, Anna
author_role author
author2 Santos, Manoela Silveira dos
Barcellos, Marcia Dutra de
Lauren Land, Anna
author2_role author
author
author
dc.contributor.author.fl_str_mv Neutzling, Daiane Mulling
Santos, Manoela Silveira dos
Barcellos, Marcia Dutra de
Lauren Land, Anna
dc.subject.por.fl_str_mv value creation
cachaça
multi-stakeholder
competitiveness.
Stakeholder
stakeholder
Stakeholder
topic value creation
cachaça
multi-stakeholder
competitiveness.
Stakeholder
stakeholder
Stakeholder
description Objective – The aim of this paper was to identify the strategiesdeveloped for internationalization in order to create value in theartisanal cachaça sector of Brazil.Design/methodology/approach – A multiple-case study was appliedin two artisanal cachaçarias. we carried out in-depth, semi-structuredinterviews with different stakeholders involved in supportinginternationalization of these companies. To select the stakeholders weused snowball sampling. The content of the interviews was categorizedand analysed according to accepted theory.Findings – Our study provides an overview of the organization andstructure of the cachaçarias and reveals how internationalization isadding value to this network from a multi-stakeholder view. Thesupport of the multi-stakeholder network is in an early stage, butit offers a promising future, since there is a consumer market beingdeveloped. Political power is needed to regulate the industry.Practical implications – Business internationalization of thehandmade cachaça sector is a challenge, as most companies are smalland do not have adequate financial resources or proper knowledgeregarding international markets. Regulatory stakeholders support thecachaçarias in standardizing production and developing internationalstrategies. The results can help to better understand the importance ofcollaboration embedded in stakeholder network relationships.Originality/value – Empirical research on internationalization indeveloping countries, especially in small and mediums sized firms isstill very limited. We have shown that companies can benefit fromspecific organization structures when developing relationships withinmulti-stakeholder networks.
publishDate 2015
dc.date.none.fl_str_mv 2015-09-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/2134
10.7819/rbgn.v17i55.2134
url https://rbgn.fecap.br/RBGN/article/view/2134
identifier_str_mv 10.7819/rbgn.v17i55.2134
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/2134/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2015 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 17 No. 55 (2015): Special Issue - Stakeholder Theory; 890-910
RBGN Revista Brasileira de Gestão de Negócios; Vol. 17 Núm. 55 (2015): Special Issue - Stakeholder Theory; 890-910
RBGN - Revista Brasileira de Gestão de Negócios; v. 17 n. 55 (2015): Special Issue - Stakeholder Theory; 890-910
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron_str FECAP
institution FECAP
reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
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