NFC technology acceptance for mobile payments: A Brazilian Perspective

• Autor(a) principal: de Luna, Iviane Ramos
• Data de Publicação: 2017
• Outros Autores: Montoro-Ríos, Francisco, Liébana-Cabanillas, Francisco, de Luna, João Gil
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
• Texto Completo: https://rbgn.fecap.br/RBGN/article/view/2315
• topic: Mobile payments. NFC. TAM. new technologies acceptance.; Pagamentos móveis. NFC. TAM. aceitação de novas tecnologias.; Pagamentos móveis

Purpose – This study investigates the acceptance of NFC technology forpayment through mobile in a Brazilian context, which allow knowingthe factors that influence directly or indirectly in that acceptance.Design/methodology/approach – Through an online and selfadministeredquestionnaire and using the snowball sampling procedureon social networks, the final sample consisted of 423 mobile phoneusers in Brazil and the technique used to prove the hypotheses was theStructural Equation Model.Findings – The results show that attitude, personal innovation in ITand perceived usefulness are determinants of future intention to usethe NFC technology for payments in Brazil.Originality/value – The proposed model has a predictive power ofintention to use NFC payment of 71%, demonstrating that it includesbackground with a large predictive power of acceptance of NFCtechnology which led us to highlight the main implications for themanagement and development of new studies in this field.