Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/29294 |
Resumo: | The dissertation is focused on understanding perception of Portuguese users of Near Field Communication mobile payment systems existing on the market since 2015. NFC MPs have been created to enhance customer experience, increase speed of payment process and ensure higher trust in providers. Being a relatively new system, NFC MPs are not widely spread and are not fully understood by prospected users. Such affects acceptance speed and rate at which the system is adopted by users and providers. In order to analyze the challenges faced by NFC MPs, in-depth interviews were held, followed by an online study conducted next to a pool of 144 respondents. The study has shown that there is existing awareness on the market of NFC MPs, nevertheless there is very low usage rate. Most important barriers to adoption are low understanding of benefits of using the system and low understanding of the process behind the payment system. High perceived fees and risks are likely to prevent adoption on the market. On the other hand, perceived benefits of the systems are ease of use, convenience, having the technology in hand and secure transactions which serve as driver to adoption. There is existing interest on the Portuguese market in NFC MPs which exists mostly amongst the age category of 21 to 25 years. |
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Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory researchNear field communicationNFCMobile paymentsProximity paymentsAcceptanceTechnology acceptance modelPerceptionsBenefitsDrawbacksAdoptionPagamentos móveisPagamentos por proximidadeAceitaçãoModelo de aceitação de tecnologiaPercepçõesBenefíciosDesvantagensAdoçãoDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe dissertation is focused on understanding perception of Portuguese users of Near Field Communication mobile payment systems existing on the market since 2015. NFC MPs have been created to enhance customer experience, increase speed of payment process and ensure higher trust in providers. Being a relatively new system, NFC MPs are not widely spread and are not fully understood by prospected users. Such affects acceptance speed and rate at which the system is adopted by users and providers. In order to analyze the challenges faced by NFC MPs, in-depth interviews were held, followed by an online study conducted next to a pool of 144 respondents. The study has shown that there is existing awareness on the market of NFC MPs, nevertheless there is very low usage rate. Most important barriers to adoption are low understanding of benefits of using the system and low understanding of the process behind the payment system. High perceived fees and risks are likely to prevent adoption on the market. On the other hand, perceived benefits of the systems are ease of use, convenience, having the technology in hand and secure transactions which serve as driver to adoption. There is existing interest on the Portuguese market in NFC MPs which exists mostly amongst the age category of 21 to 25 years.A presente dissertação aborda a percepção dos sistemas de pagamento móvel Near Field Communication (MPs NFC) no mercado português, existentes desde 2015. Os MPs NFC foram criados para melhorar a experiência do cliente, aumentar a velocidade do processo de pagamento e garantir maior confiança nos fornecedores. Dada a sua existência recente no mercado, os MPs NFC ainda não estão difundidos. Adicionalmente, a amostra considerada mostra que estes ainda não são compreendidos pelos utilizadores. Isto dificulta a velocidade de aceitação e de adopção dos sistemas por parte dos utilizadores. A análise aos desafios enfrentados pelos MPs NFC apresentada nesta dissertação engloba um inquérito on-line realizado a uma amostra de 144 indivíduos. O estudo conclui que o mercado reconhece a existência de MPs NFC. No entanto, a taxa de utilização é reduzida. As principais barreiras à adopção identificadas incluem uma limitada compreensão dos benefícios do uso dos MPs NFC e do processo por detrás do sistema de pagamento. Factores como a percepção do preço e riscos podem dificultar a adopção dos mesmos. Por outro lado, factores como a facilidade de uso, conveniência e segurança podem funcionar como impulsionadores do uso desta tecnologia. O estudo conclui que existe em Portugal interesse pelos MPs NFC, principalmente na faixa etária entre 21 e 25 anos.Rita, Miguel FontesVeritati - Repositório Institucional da Universidade Católica PortuguesaKozachenko, Oleksandr2020-01-20T11:30:52Z2019-07-0120192019-07-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/29294TID:202271064enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:34:51Zoai:repositorio.ucp.pt:10400.14/29294Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:23:31.688090Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research |
title |
Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research |
spellingShingle |
Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research Kozachenko, Oleksandr Near field communication NFC Mobile payments Proximity payments Acceptance Technology acceptance model Perceptions Benefits Drawbacks Adoption Pagamentos móveis Pagamentos por proximidade Aceitação Modelo de aceitação de tecnologia Percepções Benefícios Desvantagens Adoção Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research |
title_full |
Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research |
title_fullStr |
Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research |
title_full_unstemmed |
Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research |
title_sort |
Proximity payments : drivers and barriers of NFC MPs in Portugal : exploratory research |
author |
Kozachenko, Oleksandr |
author_facet |
Kozachenko, Oleksandr |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rita, Miguel Fontes Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Kozachenko, Oleksandr |
dc.subject.por.fl_str_mv |
Near field communication NFC Mobile payments Proximity payments Acceptance Technology acceptance model Perceptions Benefits Drawbacks Adoption Pagamentos móveis Pagamentos por proximidade Aceitação Modelo de aceitação de tecnologia Percepções Benefícios Desvantagens Adoção Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Near field communication NFC Mobile payments Proximity payments Acceptance Technology acceptance model Perceptions Benefits Drawbacks Adoption Pagamentos móveis Pagamentos por proximidade Aceitação Modelo de aceitação de tecnologia Percepções Benefícios Desvantagens Adoção Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The dissertation is focused on understanding perception of Portuguese users of Near Field Communication mobile payment systems existing on the market since 2015. NFC MPs have been created to enhance customer experience, increase speed of payment process and ensure higher trust in providers. Being a relatively new system, NFC MPs are not widely spread and are not fully understood by prospected users. Such affects acceptance speed and rate at which the system is adopted by users and providers. In order to analyze the challenges faced by NFC MPs, in-depth interviews were held, followed by an online study conducted next to a pool of 144 respondents. The study has shown that there is existing awareness on the market of NFC MPs, nevertheless there is very low usage rate. Most important barriers to adoption are low understanding of benefits of using the system and low understanding of the process behind the payment system. High perceived fees and risks are likely to prevent adoption on the market. On the other hand, perceived benefits of the systems are ease of use, convenience, having the technology in hand and secure transactions which serve as driver to adoption. There is existing interest on the Portuguese market in NFC MPs which exists mostly amongst the age category of 21 to 25 years. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-07-01 2019 2019-07-01T00:00:00Z 2020-01-20T11:30:52Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/29294 TID:202271064 |
url |
http://hdl.handle.net/10400.14/29294 |
identifier_str_mv |
TID:202271064 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131943565000704 |