Variable Demand and Profitability in Service Companies: a case study in the information technology sector

Detalhes bibliográficos
Autor(a) principal: Ribeiro, Rodolfo
Data de Publicação: 2009
Outros Autores: Las Casas, Alexandre Luzzi, Niza, Rachel Campos, Guedes, Renan Mastrange
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/346
Resumo: Managing a variable demand scenario is particularly challenging on services organizations because services companies usually have a major part of fixed costs. The article studies how a services organization manages its demand variability and its relation with the organization´s profitability. Moreover, the study searched for alternatives used to reduce the demand variability’s impact on the profitability of the company. The research was based on a case study with a Brazilian services provider on information technology business. The study suggests that alternatives like using outsourced employees to cover demand peaks may bring benefits only on short term, reducing the profitability of the company on long term. Some options are revealed, like the internationalization of employees and the investment on developing its own workforce.Key words: Variable Demand. Profitability. Technology.
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spelling Variable Demand and Profitability in Service Companies: a case study in the information technology sectorDemanda Variable y Rentabilidad en Empresas Prestadoras de Servicios: un estudio de caso en el sector de tecnología de la informaciónDemanda Variável e Lucratividade em Empresas Prestadoras de Serviços: um estudo de caso no setor de tecnologia da informaçãoVariable demand. Profitability. Technology.Demanda variable. Rentabilidad. Tecnologia.Demanda variável. Rentabilidade. Tecnologia.Managing a variable demand scenario is particularly challenging on services organizations because services companies usually have a major part of fixed costs. The article studies how a services organization manages its demand variability and its relation with the organization´s profitability. Moreover, the study searched for alternatives used to reduce the demand variability’s impact on the profitability of the company. The research was based on a case study with a Brazilian services provider on information technology business. The study suggests that alternatives like using outsourced employees to cover demand peaks may bring benefits only on short term, reducing the profitability of the company on long term. Some options are revealed, like the internationalization of employees and the investment on developing its own workforce.Key words: Variable Demand. Profitability. Technology. Administrar un contexto de demanda variable es especialmente desafiador en una empresa de servicios, pues generalmente ellas tienen muchos costos fijos. El artículo estudia cómo una empresa prestadora de servicios administra la variabilidad de la demanda y la relación con la rentabilidad de la organización. Además, se trató de individualizar qué alternativas se utilizan para reducir el impacto de una demanda variable en la rentabilidad de la empresa. Para esto, se realizó un estudio de caso único, con una empresa brasileña prestadora de servicios de tecnología de la información. El estudio señala que, alternativas como la subcontratación de terceros para cubrir los picos de demanda puede aportar beneficios apenas a corto plazo, disminuyendo la rentabilidad de la empresa en períodos más largos. Se destacan algunas opciones, como la internacionalización de empleados y la inversión en la formación de mano de obra propia.Palabras clave:  Demanda variable. Rentabilidad. Tecnologia.Administrar um cenário de demanda variável é particularmente desafiador em uma empresa de serviços, pois geralmente essas empresas possuem uma maior parcela de custos fixos. O artigo estuda como uma empresa prestadora de serviços administra sua variabilidade de demanda e a relação com a lucratividade da organização. Além disso, buscou-se levantar quais alternativas são utilizadas para minimizar o impacto de uma demanda variável na rentabilidade da empresa. Para isso, foi realizado um estudo de caso único, com uma empresa brasileira prestadora de serviços de tecnologia da informação. O estudo sugere que alternativas como a subcontratação de terceiros para cobrir picos de demanda pode ter benefícios apenas no curto prazo, derrubando a lucratividade da empresa em períodos mais longos. Algumas opções são levantadas, como a internacionalização de funcionários e o investimento na formação de mão-de-obra própria.Palavras-chave: Demanda variável. Rentabilidade. Tecnologia. FECAP2009-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/34610.7819/rbgn.v11i33.346Review of Business Management; Vol. 11 No. 33 (2009); 351-366RBGN Revista Brasileira de Gestão de Negócios; Vol. 11 Núm. 33 (2009); 351-366RBGN - Revista Brasileira de Gestão de Negócios; v. 11 n. 33 (2009); 351-3661983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/346/561https://rbgn.fecap.br/RBGN/article/view/346/562https://rbgn.fecap.br/RBGN/article/view/346/563Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessRibeiro, RodolfoLas Casas, Alexandre LuzziNiza, Rachel CamposGuedes, Renan Mastrange2009-12-17T15:05:30Zoai:ojs.emnuvens.com.br:article/346Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2009-12-17T15:05:30Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Variable Demand and Profitability in Service Companies: a case study in the information technology sector
Demanda Variable y Rentabilidad en Empresas Prestadoras de Servicios: un estudio de caso en el sector de tecnología de la información
Demanda Variável e Lucratividade em Empresas Prestadoras de Serviços: um estudo de caso no setor de tecnologia da informação
title Variable Demand and Profitability in Service Companies: a case study in the information technology sector
spellingShingle Variable Demand and Profitability in Service Companies: a case study in the information technology sector
Ribeiro, Rodolfo
Variable demand. Profitability. Technology.
Demanda variable. Rentabilidad. Tecnologia.
Demanda variável. Rentabilidade. Tecnologia.
title_short Variable Demand and Profitability in Service Companies: a case study in the information technology sector
title_full Variable Demand and Profitability in Service Companies: a case study in the information technology sector
title_fullStr Variable Demand and Profitability in Service Companies: a case study in the information technology sector
title_full_unstemmed Variable Demand and Profitability in Service Companies: a case study in the information technology sector
title_sort Variable Demand and Profitability in Service Companies: a case study in the information technology sector
author Ribeiro, Rodolfo
author_facet Ribeiro, Rodolfo
Las Casas, Alexandre Luzzi
Niza, Rachel Campos
Guedes, Renan Mastrange
author_role author
author2 Las Casas, Alexandre Luzzi
Niza, Rachel Campos
Guedes, Renan Mastrange
author2_role author
author
author
dc.contributor.author.fl_str_mv Ribeiro, Rodolfo
Las Casas, Alexandre Luzzi
Niza, Rachel Campos
Guedes, Renan Mastrange
dc.subject.por.fl_str_mv Variable demand. Profitability. Technology.
Demanda variable. Rentabilidad. Tecnologia.
Demanda variável. Rentabilidade. Tecnologia.
topic Variable demand. Profitability. Technology.
Demanda variable. Rentabilidad. Tecnologia.
Demanda variável. Rentabilidade. Tecnologia.
description Managing a variable demand scenario is particularly challenging on services organizations because services companies usually have a major part of fixed costs. The article studies how a services organization manages its demand variability and its relation with the organization´s profitability. Moreover, the study searched for alternatives used to reduce the demand variability’s impact on the profitability of the company. The research was based on a case study with a Brazilian services provider on information technology business. The study suggests that alternatives like using outsourced employees to cover demand peaks may bring benefits only on short term, reducing the profitability of the company on long term. Some options are revealed, like the internationalization of employees and the investment on developing its own workforce.Key words: Variable Demand. Profitability. Technology.
publishDate 2009
dc.date.none.fl_str_mv 2009-12-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/346
10.7819/rbgn.v11i33.346
url https://rbgn.fecap.br/RBGN/article/view/346
identifier_str_mv 10.7819/rbgn.v11i33.346
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/346/561
https://rbgn.fecap.br/RBGN/article/view/346/562
https://rbgn.fecap.br/RBGN/article/view/346/563
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 11 No. 33 (2009); 351-366
RBGN Revista Brasileira de Gestão de Negócios; Vol. 11 Núm. 33 (2009); 351-366
RBGN - Revista Brasileira de Gestão de Negócios; v. 11 n. 33 (2009); 351-366
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
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reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
repository.mail.fl_str_mv ||jmauricio@fecap.br
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