The Image Theory as Explanation for the Attribution of Values in Criteria for Decision

Detalhes bibliográficos
Autor(a) principal: Löbler, Mauri Leodir
Data de Publicação: 2008
Outros Autores: Hoppen, Norberto, Estivalete, Vania de Fátima Barros
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/100
Resumo: This work has as goal to verify how the individuals deal with the information in a decision process when they have interests in reaching previously established results. A multicriterial decision task was used, solved with the aid of a TSS. The research method was experimental, using experimental groups divided by the level of knowledge on the decision object (popular cars). Two independent variables were also inserted in the experiment, the quality of the information and the complexity of the task. Three variables, one of personal feature (knowledge level) and two of task (complexity of the task and information’s quality) were inserted with intention to test variations in the use of decision makers’ information. It was concluded that the individuals commit greater intentionally number of trespasses in the attribution of weights, that is, transgress axioms of the multicriterial method to choose one previous defined alternative. There is, also, no relation between the linearity of the process and the trespasses, discarding the linearity as an explanation for the trespasses. The result of this study supplies indications to prove that the decision makers have strong conceptual values in its structure of knowledge at the beginning the decision process, and that, these values guide the subsequent process all.Key-words: Choice process. Image theory. Experts. Novices.
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spelling The Image Theory as Explanation for the Attribution of Values in Criteria for DecisionLa Teoría de la Imagen como Explicación para la Valorar los Criterios de DecisiónA Teoria da Imagem como Explicação para a Atribuição de Pesos em Critérios de DecisãoChoice process. Image theory. Experts. Novices.Proceso de selección. Teoría de la imagen. Especialistas. Novatos.Processo de escolha. Teoria da imagem. Especialistas. Novatos.This work has as goal to verify how the individuals deal with the information in a decision process when they have interests in reaching previously established results. A multicriterial decision task was used, solved with the aid of a TSS. The research method was experimental, using experimental groups divided by the level of knowledge on the decision object (popular cars). Two independent variables were also inserted in the experiment, the quality of the information and the complexity of the task. Three variables, one of personal feature (knowledge level) and two of task (complexity of the task and information’s quality) were inserted with intention to test variations in the use of decision makers’ information. It was concluded that the individuals commit greater intentionally number of trespasses in the attribution of weights, that is, transgress axioms of the multicriterial method to choose one previous defined alternative. There is, also, no relation between the linearity of the process and the trespasses, discarding the linearity as an explanation for the trespasses. The result of this study supplies indications to prove that the decision makers have strong conceptual values in its structure of knowledge at the beginning the decision process, and that, these values guide the subsequent process all.Key-words: Choice process. Image theory. Experts. Novices.Este estudio tiene por finalidad determinar cómo las personas utilizan las informaciones en un proceso de toma de decisiones cuando tienen interés en lograr resultados previamente establecidos. Se utilizó una tarea decisoria multicriterio, resuelta con la ayuda de un SAD. El método de investigación fue experimental, con grupos experimentales, dividido por grado de conocimiento sobre el objeto de la decisión (coches del pueblo). También se incluyeron en el experimento otras dos variables independientes, la calidad de la información y la complejidad de la tarea. Las tres variables, una de sujeto (grado de conocimiento) y dos de tarea (complejidad de la tarea y la calidad de la información) se incluyeron con la finalidad de experimentar variaciones en el uso de la información por parte de los decisores. Se concluyó que los individuos cometen mayor número de transgresiones intencionalmente al valorar  o sea, hay una transgresión de los axiomas del método multicriterio para seleccionar determinada alternativa. Tampoco hay relación entre la linealidad del proceso y las transgresiones, excluyéndose la linealidad como explicación para las transgresiones. El resultado de este estudio proporciona indicios para comprobar que los decisores tienen valores tan fuertemente arraigados en su estructura del conocimiento al iniciar el proceso decisorio, que estos valores guían todo el proceso subsiguiente.Palabras-clave: Proceso de selección. Teoría de la imagen. Especialistas. Novatos.Este trabalho tem por objetivo verificar como os indivíduos tratam as informações num processo de decisão quando têm interesses em atingir resultados previamente estabelecidos. Utilizou-se uma tarefa decisória multicritério, solucionada com o auxílio de um SAD. O método de pesquisa foi experimental, utilizando grupos experimentais divididos pelo nível de conhecimento acerca do objeto de decisão (carros populares). Também foram inseridas mais duas variáveis independentes no experimento, a qualidade da informação e a complexidade da tarefa. As três variáveis, uma de sujeito (nível de conhecimento) e duas de tarefa (complexidade da tarefa e qualidade da informação) foram inseridas com o intuito de testar variações na utilização da informação por parte dos decisores. Concluiu-se que os indivíduos cometem maior número de transgressões intencionalmente na atribuição de pesos, ou seja, transgridem axiomas do método multicritério para escolher determinada alternativa. Também não há relação entre a linearidade do processo e as transgressões, descartando a linearidade como explicação para as transgressões. O resultado desse estudo fornece indícios para comprovar que os decisores possuem valores tão fortemente arraigados na sua estrutura de conhecimento no início do processo decisório, e que, esses valores guiam todo  processo subseqüente.Palavras-chave: Processo de escolha. Teoria da imagem. Especialistas. Novatos.FECAP2008-09-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/10010.7819/rbgn.v10i28.100Review of Business Management; Vol. 10 No. 28 (2008); 264-281RBGN Revista Brasileira de Gestão de Negócios; Vol. 10 Núm. 28 (2008); 264-281RBGN - Revista Brasileira de Gestão de Negócios; v. 10 n. 28 (2008); 264-2811983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/100/390https://rbgn.fecap.br/RBGN/article/view/100/391https://rbgn.fecap.br/RBGN/article/view/100/392Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessLöbler, Mauri LeodirHoppen, NorbertoEstivalete, Vania de Fátima Barros2008-09-23T20:08:30Zoai:ojs.emnuvens.com.br:article/100Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-09-23T20:08:30Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
La Teoría de la Imagen como Explicación para la Valorar los Criterios de Decisión
A Teoria da Imagem como Explicação para a Atribuição de Pesos em Critérios de Decisão
title The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
spellingShingle The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
Löbler, Mauri Leodir
Choice process. Image theory. Experts. Novices.
Proceso de selección. Teoría de la imagen. Especialistas. Novatos.
Processo de escolha. Teoria da imagem. Especialistas. Novatos.
title_short The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
title_full The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
title_fullStr The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
title_full_unstemmed The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
title_sort The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
author Löbler, Mauri Leodir
author_facet Löbler, Mauri Leodir
Hoppen, Norberto
Estivalete, Vania de Fátima Barros
author_role author
author2 Hoppen, Norberto
Estivalete, Vania de Fátima Barros
author2_role author
author
dc.contributor.author.fl_str_mv Löbler, Mauri Leodir
Hoppen, Norberto
Estivalete, Vania de Fátima Barros
dc.subject.por.fl_str_mv Choice process. Image theory. Experts. Novices.
Proceso de selección. Teoría de la imagen. Especialistas. Novatos.
Processo de escolha. Teoria da imagem. Especialistas. Novatos.
topic Choice process. Image theory. Experts. Novices.
Proceso de selección. Teoría de la imagen. Especialistas. Novatos.
Processo de escolha. Teoria da imagem. Especialistas. Novatos.
description This work has as goal to verify how the individuals deal with the information in a decision process when they have interests in reaching previously established results. A multicriterial decision task was used, solved with the aid of a TSS. The research method was experimental, using experimental groups divided by the level of knowledge on the decision object (popular cars). Two independent variables were also inserted in the experiment, the quality of the information and the complexity of the task. Three variables, one of personal feature (knowledge level) and two of task (complexity of the task and information’s quality) were inserted with intention to test variations in the use of decision makers’ information. It was concluded that the individuals commit greater intentionally number of trespasses in the attribution of weights, that is, transgress axioms of the multicriterial method to choose one previous defined alternative. There is, also, no relation between the linearity of the process and the trespasses, discarding the linearity as an explanation for the trespasses. The result of this study supplies indications to prove that the decision makers have strong conceptual values in its structure of knowledge at the beginning the decision process, and that, these values guide the subsequent process all.Key-words: Choice process. Image theory. Experts. Novices.
publishDate 2008
dc.date.none.fl_str_mv 2008-09-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/100
10.7819/rbgn.v10i28.100
url https://rbgn.fecap.br/RBGN/article/view/100
identifier_str_mv 10.7819/rbgn.v10i28.100
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/100/390
https://rbgn.fecap.br/RBGN/article/view/100/391
https://rbgn.fecap.br/RBGN/article/view/100/392
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
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application/pdf
application/pdf
dc.publisher.none.fl_str_mv FECAP
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dc.source.none.fl_str_mv Review of Business Management; Vol. 10 No. 28 (2008); 264-281
RBGN Revista Brasileira de Gestão de Negócios; Vol. 10 Núm. 28 (2008); 264-281
RBGN - Revista Brasileira de Gestão de Negócios; v. 10 n. 28 (2008); 264-281
1983-0807
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institution FECAP
reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
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