The Image Theory as Explanation for the Attribution of Values in Criteria for Decision
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | Revista Brasileira de Gestão de Negócios (Online) |
Texto Completo: | https://rbgn.fecap.br/RBGN/article/view/100 |
Resumo: | This work has as goal to verify how the individuals deal with the information in a decision process when they have interests in reaching previously established results. A multicriterial decision task was used, solved with the aid of a TSS. The research method was experimental, using experimental groups divided by the level of knowledge on the decision object (popular cars). Two independent variables were also inserted in the experiment, the quality of the information and the complexity of the task. Three variables, one of personal feature (knowledge level) and two of task (complexity of the task and information’s quality) were inserted with intention to test variations in the use of decision makers’ information. It was concluded that the individuals commit greater intentionally number of trespasses in the attribution of weights, that is, transgress axioms of the multicriterial method to choose one previous defined alternative. There is, also, no relation between the linearity of the process and the trespasses, discarding the linearity as an explanation for the trespasses. The result of this study supplies indications to prove that the decision makers have strong conceptual values in its structure of knowledge at the beginning the decision process, and that, these values guide the subsequent process all.Key-words: Choice process. Image theory. Experts. Novices. |
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The Image Theory as Explanation for the Attribution of Values in Criteria for DecisionLa Teoría de la Imagen como Explicación para la Valorar los Criterios de DecisiónA Teoria da Imagem como Explicação para a Atribuição de Pesos em Critérios de DecisãoChoice process. Image theory. Experts. Novices.Proceso de selección. Teoría de la imagen. Especialistas. Novatos.Processo de escolha. Teoria da imagem. Especialistas. Novatos.This work has as goal to verify how the individuals deal with the information in a decision process when they have interests in reaching previously established results. A multicriterial decision task was used, solved with the aid of a TSS. The research method was experimental, using experimental groups divided by the level of knowledge on the decision object (popular cars). Two independent variables were also inserted in the experiment, the quality of the information and the complexity of the task. Three variables, one of personal feature (knowledge level) and two of task (complexity of the task and information’s quality) were inserted with intention to test variations in the use of decision makers’ information. It was concluded that the individuals commit greater intentionally number of trespasses in the attribution of weights, that is, transgress axioms of the multicriterial method to choose one previous defined alternative. There is, also, no relation between the linearity of the process and the trespasses, discarding the linearity as an explanation for the trespasses. The result of this study supplies indications to prove that the decision makers have strong conceptual values in its structure of knowledge at the beginning the decision process, and that, these values guide the subsequent process all.Key-words: Choice process. Image theory. Experts. Novices.Este estudio tiene por finalidad determinar cómo las personas utilizan las informaciones en un proceso de toma de decisiones cuando tienen interés en lograr resultados previamente establecidos. Se utilizó una tarea decisoria multicriterio, resuelta con la ayuda de un SAD. El método de investigación fue experimental, con grupos experimentales, dividido por grado de conocimiento sobre el objeto de la decisión (coches del pueblo). También se incluyeron en el experimento otras dos variables independientes, la calidad de la información y la complejidad de la tarea. Las tres variables, una de sujeto (grado de conocimiento) y dos de tarea (complejidad de la tarea y la calidad de la información) se incluyeron con la finalidad de experimentar variaciones en el uso de la información por parte de los decisores. Se concluyó que los individuos cometen mayor número de transgresiones intencionalmente al valorar o sea, hay una transgresión de los axiomas del método multicriterio para seleccionar determinada alternativa. Tampoco hay relación entre la linealidad del proceso y las transgresiones, excluyéndose la linealidad como explicación para las transgresiones. El resultado de este estudio proporciona indicios para comprobar que los decisores tienen valores tan fuertemente arraigados en su estructura del conocimiento al iniciar el proceso decisorio, que estos valores guían todo el proceso subsiguiente.Palabras-clave: Proceso de selección. Teoría de la imagen. Especialistas. Novatos.Este trabalho tem por objetivo verificar como os indivíduos tratam as informações num processo de decisão quando têm interesses em atingir resultados previamente estabelecidos. Utilizou-se uma tarefa decisória multicritério, solucionada com o auxílio de um SAD. O método de pesquisa foi experimental, utilizando grupos experimentais divididos pelo nível de conhecimento acerca do objeto de decisão (carros populares). Também foram inseridas mais duas variáveis independentes no experimento, a qualidade da informação e a complexidade da tarefa. As três variáveis, uma de sujeito (nível de conhecimento) e duas de tarefa (complexidade da tarefa e qualidade da informação) foram inseridas com o intuito de testar variações na utilização da informação por parte dos decisores. Concluiu-se que os indivíduos cometem maior número de transgressões intencionalmente na atribuição de pesos, ou seja, transgridem axiomas do método multicritério para escolher determinada alternativa. Também não há relação entre a linearidade do processo e as transgressões, descartando a linearidade como explicação para as transgressões. O resultado desse estudo fornece indícios para comprovar que os decisores possuem valores tão fortemente arraigados na sua estrutura de conhecimento no início do processo decisório, e que, esses valores guiam todo processo subseqüente.Palavras-chave: Processo de escolha. Teoria da imagem. Especialistas. Novatos.FECAP2008-09-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/10010.7819/rbgn.v10i28.100Review of Business Management; Vol. 10 No. 28 (2008); 264-281RBGN Revista Brasileira de Gestão de Negócios; Vol. 10 Núm. 28 (2008); 264-281RBGN - Revista Brasileira de Gestão de Negócios; v. 10 n. 28 (2008); 264-2811983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/100/390https://rbgn.fecap.br/RBGN/article/view/100/391https://rbgn.fecap.br/RBGN/article/view/100/392Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessLöbler, Mauri LeodirHoppen, NorbertoEstivalete, Vania de Fátima Barros2008-09-23T20:08:30Zoai:ojs.emnuvens.com.br:article/100Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-09-23T20:08:30Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false |
dc.title.none.fl_str_mv |
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision La Teoría de la Imagen como Explicación para la Valorar los Criterios de Decisión A Teoria da Imagem como Explicação para a Atribuição de Pesos em Critérios de Decisão |
title |
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision |
spellingShingle |
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision Löbler, Mauri Leodir Choice process. Image theory. Experts. Novices. Proceso de selección. Teoría de la imagen. Especialistas. Novatos. Processo de escolha. Teoria da imagem. Especialistas. Novatos. |
title_short |
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision |
title_full |
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision |
title_fullStr |
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision |
title_full_unstemmed |
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision |
title_sort |
The Image Theory as Explanation for the Attribution of Values in Criteria for Decision |
author |
Löbler, Mauri Leodir |
author_facet |
Löbler, Mauri Leodir Hoppen, Norberto Estivalete, Vania de Fátima Barros |
author_role |
author |
author2 |
Hoppen, Norberto Estivalete, Vania de Fátima Barros |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Löbler, Mauri Leodir Hoppen, Norberto Estivalete, Vania de Fátima Barros |
dc.subject.por.fl_str_mv |
Choice process. Image theory. Experts. Novices. Proceso de selección. Teoría de la imagen. Especialistas. Novatos. Processo de escolha. Teoria da imagem. Especialistas. Novatos. |
topic |
Choice process. Image theory. Experts. Novices. Proceso de selección. Teoría de la imagen. Especialistas. Novatos. Processo de escolha. Teoria da imagem. Especialistas. Novatos. |
description |
This work has as goal to verify how the individuals deal with the information in a decision process when they have interests in reaching previously established results. A multicriterial decision task was used, solved with the aid of a TSS. The research method was experimental, using experimental groups divided by the level of knowledge on the decision object (popular cars). Two independent variables were also inserted in the experiment, the quality of the information and the complexity of the task. Three variables, one of personal feature (knowledge level) and two of task (complexity of the task and information’s quality) were inserted with intention to test variations in the use of decision makers’ information. It was concluded that the individuals commit greater intentionally number of trespasses in the attribution of weights, that is, transgress axioms of the multicriterial method to choose one previous defined alternative. There is, also, no relation between the linearity of the process and the trespasses, discarding the linearity as an explanation for the trespasses. The result of this study supplies indications to prove that the decision makers have strong conceptual values in its structure of knowledge at the beginning the decision process, and that, these values guide the subsequent process all.Key-words: Choice process. Image theory. Experts. Novices. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-09-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/100 10.7819/rbgn.v10i28.100 |
url |
https://rbgn.fecap.br/RBGN/article/view/100 |
identifier_str_mv |
10.7819/rbgn.v10i28.100 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/100/390 https://rbgn.fecap.br/RBGN/article/view/100/391 https://rbgn.fecap.br/RBGN/article/view/100/392 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Review of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Review of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FECAP |
publisher.none.fl_str_mv |
FECAP |
dc.source.none.fl_str_mv |
Review of Business Management; Vol. 10 No. 28 (2008); 264-281 RBGN Revista Brasileira de Gestão de Negócios; Vol. 10 Núm. 28 (2008); 264-281 RBGN - Revista Brasileira de Gestão de Negócios; v. 10 n. 28 (2008); 264-281 1983-0807 1806-4892 reponame:Revista Brasileira de Gestão de Negócios (Online) instname:Fundação Escola de Comércio Álvares Penteado (FECAP) instacron:FECAP |
instname_str |
Fundação Escola de Comércio Álvares Penteado (FECAP) |
instacron_str |
FECAP |
institution |
FECAP |
reponame_str |
Revista Brasileira de Gestão de Negócios (Online) |
collection |
Revista Brasileira de Gestão de Negócios (Online) |
repository.name.fl_str_mv |
Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP) |
repository.mail.fl_str_mv |
||jmauricio@fecap.br |
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