Cooperative relationships and competitiveness in supermarket sector

• Autor(a) principal: Centenaro, Andressa
• Data de Publicação: 2017
• Outros Autores: Laimer, Claudionor Guedes
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
• Texto Completo: https://rbgn.fecap.br/RBGN/article/view/3070
• topic: Inter-organizational networks. Cooperation networks. Cooperative relationships. Competitiveness. Performance.; Redes interorganizacionais. Redes de cooperação. Relações de cooperação. Competitividade. Desempenho.; Rede de negócios

Purpose – This article aims to investigate the influence of cooperativerelations in the performance of companies in the supermarket sector,comparing the companies associated networks with companies notassociated.Design/methodology/approach – The research method employedwas a survey research with 31 companies.Findings – The results indicate that the cooperative relationships withsuppliers have a positive impact on companies of performance, whilethe cooperative relationships with competitors and local institutionsdo not influence the performance. Moreover, it appears that there isno relationship between participation in a network of cooperation andachieving superior performance. However, companies linked to thenetwork present better cooperative relationships with suppliers, whichpositively impacts the performance and therefore have competitiveadvantages over companies not associated to networks.Originality/value – The cooperative relationships with suppliers canprovide benefits such as reducing logistics costs, improved productportfolio, better negotiating prices and terms, partnership forconducting marketing strategies among others, thus increasing thecompetitiveness of companies in the supermarket sector.