Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions

Detalhes bibliográficos
Autor(a) principal: Hemzo, Miguel Angelo
Data de Publicação: 2007
Outros Autores: Lepsch, Sérgio Luiz
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/53
Resumo: Today’s ever-changing environment has led educators in a search for new teaching tools that are more participative, creative and vivencial, as the Business Games. This article presents the results obtained in a study of values, attitudes and opinions’ identification with 60 undergraduate students that took part of the discipline “Products, Services and Markets Management” at FEA-USP, first semester of 2005, using the MARKSTRAT Business Game. Its objective was to evaluate the use of more participative, creative and lively teaching tools, as the Business Games, in terms of the final experience, compared to those proposed in the literature. The results show that the use of business games as an andragogical Today’s ever-changing environment has led educators in the search for new teaching tools that are more participative, creative and living, as the Business Games. This article presents the results obtained in a study of values, attitudes and opinions’ identification with 60 undergraduate students that took part of the discipline “Products, Services and Markets Management” at FEA-USP, first semester of 2005, using the MARKSTRAT Business Game. Its objective was to evaluate the use of more participative, creative and lively teaching tools, as the Business Games, in terms of the final experience, compared to those proposed in the literature. The results show that the use of business games as an andragogical teaching tool stimulates the technical skills. It also suggest that transdisciplinary teams could also be an option to better explore the tool’s potential. Key-words: Business games. Marketing. Strategy. Andragogy.
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spelling Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptionsJuegos de Empresas con Enfoque en Marketing Estratégico: un análisis factorial de la percepción de los participantesJogos de Empresas com Foco em Marketing Estratégico: uma análise fatorial da percepção dos participantesBusiness games. Marketing. Strategy. Andragogy.Juegos de empresas. Marketing. Estrategia. Andragogía.Jogos de empresas. Marketing. Estratégia. Andragogia.Today’s ever-changing environment has led educators in a search for new teaching tools that are more participative, creative and vivencial, as the Business Games. This article presents the results obtained in a study of values, attitudes and opinions’ identification with 60 undergraduate students that took part of the discipline “Products, Services and Markets Management” at FEA-USP, first semester of 2005, using the MARKSTRAT Business Game. Its objective was to evaluate the use of more participative, creative and lively teaching tools, as the Business Games, in terms of the final experience, compared to those proposed in the literature. The results show that the use of business games as an andragogical Today’s ever-changing environment has led educators in the search for new teaching tools that are more participative, creative and living, as the Business Games. This article presents the results obtained in a study of values, attitudes and opinions’ identification with 60 undergraduate students that took part of the discipline “Products, Services and Markets Management” at FEA-USP, first semester of 2005, using the MARKSTRAT Business Game. Its objective was to evaluate the use of more participative, creative and lively teaching tools, as the Business Games, in terms of the final experience, compared to those proposed in the literature. The results show that the use of business games as an andragogical teaching tool stimulates the technical skills. It also suggest that transdisciplinary teams could also be an option to better explore the tool’s potential. Key-words: Business games. Marketing. Strategy. Andragogy.Este artículo presenta los resultados obtenidos en un estudio de identificación de valores, actitudes y opiniones de 60 graduandos que participaron del curso diurno de “Gestión de Productos, Servicios y Mercados” de la FEA-USP, dictado en el primer semestre de  2005, en el que se utilizó el Juego de Empresas MARKSTRAT. Tuvo por finalidad evaluar el uso de métodos de enseñanza más participativos, creativos y vivenciales, como los Juegos de Empresas, con respecto a su experiencia final, en comparación con las proposiciones identificadas en la revisión bibliográfica. Los resultados demostraron que el uso de Juegos de Empresas como método de enseñanza andragógico estimula las habilidades técnicas establecidas como objetivos en la enseñanza de la disciplina, como las habilidades decisorias de marketing y estrategia, basadas en informaciones y con perspectivas equilibradas de corto y largo plazo. En cambio las habilidades relativas al trabajo y a la relación en grupo (que no estaban contempladas específicamente en los objetivos de la disciplina) recibieron evaluación indiferente, indicando que la función del profesor continúa siendo importante en el uso adecuado y planificado de estos métodos para aprovechar mejor su gran potencial. Estos resultados también sugieren que equipos transdisciplinarios podrían aumentar la productividad del uso de esta herramienta.Palabras clave: Juegos de empresas. Marketing. Estrategia. Andragogía.Este artigo apresenta os resultados obtidos em um estudo de identificação de valores, atitudes e opiniões de 60 graduandos que participaram do curso diurno de “Gerência de Produtos, Serviços e Mercados” da FEA-USP, ministrado no primeiro semestre de 2005, utilizando-se o Jogo de Empresas MARKSTRAT. Seu objetivo foi o de avaliar o uso de ferramentas de ensino mais participativas, criativas e vivenciais, como os Jogos de Empresas, em termos de sua experiência final, comparativamente as proposições identificadas na revisão bibliográfica. Os resultados demonstraram que o uso de Jogos de Empresas como ferramenta de ensino andragógico estimula as habilidades técnicas estabelecidas como objetivos de ensino da disciplina, como as habilidades decisórias de marketing e estratégia, baseadas em informações e com perspectivas balanceadas de curto e longo prazo. Já habilidades relativas a trabalho e relacionamento em grupo (que não estavam contempladas especificamente nos objetivos da disciplina) receberam avaliação indiferente, sugerindo que o papel do professor continua sendo importante na utilização adequada e planejada destas ferramentas para melhor aproveitar seu grande potencial. Estes resultados também sugerem que equipes transdisciplinares poderiam aumentar a produtividade do uso desta ferramenta. Palavras-chave: Jogos de empresas. Marketing. Estratégia. Andragogia.FECAP2007-07-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/5310.7819/rbgn.v8i20.53Review of Business Management; Vol. 8 No. 20 (2006); 23-33RBGN Revista Brasileira de Gestão de Negócios; Vol. 8 Núm. 20 (2006); 23-33RBGN - Revista Brasileira de Gestão de Negócios; v. 8 n. 20 (2006); 23-331983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/53/47https://rbgn.fecap.br/RBGN/article/view/53/275https://rbgn.fecap.br/RBGN/article/view/53/276Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessHemzo, Miguel AngeloLepsch, Sérgio Luiz2008-12-10T15:46:23Zoai:ojs.emnuvens.com.br:article/53Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-12-10T15:46:23Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
Juegos de Empresas con Enfoque en Marketing Estratégico: un análisis factorial de la percepción de los participantes
Jogos de Empresas com Foco em Marketing Estratégico: uma análise fatorial da percepção dos participantes
title Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
spellingShingle Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
Hemzo, Miguel Angelo
Business games. Marketing. Strategy. Andragogy.
Juegos de empresas. Marketing. Estrategia. Andragogía.
Jogos de empresas. Marketing. Estratégia. Andragogia.
title_short Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
title_full Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
title_fullStr Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
title_full_unstemmed Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
title_sort Strategic Marketing Oriented Business Games: a factor analysis of the participant’s perceptions
author Hemzo, Miguel Angelo
author_facet Hemzo, Miguel Angelo
Lepsch, Sérgio Luiz
author_role author
author2 Lepsch, Sérgio Luiz
author2_role author
dc.contributor.author.fl_str_mv Hemzo, Miguel Angelo
Lepsch, Sérgio Luiz
dc.subject.por.fl_str_mv Business games. Marketing. Strategy. Andragogy.
Juegos de empresas. Marketing. Estrategia. Andragogía.
Jogos de empresas. Marketing. Estratégia. Andragogia.
topic Business games. Marketing. Strategy. Andragogy.
Juegos de empresas. Marketing. Estrategia. Andragogía.
Jogos de empresas. Marketing. Estratégia. Andragogia.
description Today’s ever-changing environment has led educators in a search for new teaching tools that are more participative, creative and vivencial, as the Business Games. This article presents the results obtained in a study of values, attitudes and opinions’ identification with 60 undergraduate students that took part of the discipline “Products, Services and Markets Management” at FEA-USP, first semester of 2005, using the MARKSTRAT Business Game. Its objective was to evaluate the use of more participative, creative and lively teaching tools, as the Business Games, in terms of the final experience, compared to those proposed in the literature. The results show that the use of business games as an andragogical Today’s ever-changing environment has led educators in the search for new teaching tools that are more participative, creative and living, as the Business Games. This article presents the results obtained in a study of values, attitudes and opinions’ identification with 60 undergraduate students that took part of the discipline “Products, Services and Markets Management” at FEA-USP, first semester of 2005, using the MARKSTRAT Business Game. Its objective was to evaluate the use of more participative, creative and lively teaching tools, as the Business Games, in terms of the final experience, compared to those proposed in the literature. The results show that the use of business games as an andragogical teaching tool stimulates the technical skills. It also suggest that transdisciplinary teams could also be an option to better explore the tool’s potential. Key-words: Business games. Marketing. Strategy. Andragogy.
publishDate 2007
dc.date.none.fl_str_mv 2007-07-20
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10.7819/rbgn.v8i20.53
url https://rbgn.fecap.br/RBGN/article/view/53
identifier_str_mv 10.7819/rbgn.v8i20.53
dc.language.iso.fl_str_mv por
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spa
language por
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spa
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/53/47
https://rbgn.fecap.br/RBGN/article/view/53/275
https://rbgn.fecap.br/RBGN/article/view/53/276
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
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application/pdf
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dc.publisher.none.fl_str_mv FECAP
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dc.source.none.fl_str_mv Review of Business Management; Vol. 8 No. 20 (2006); 23-33
RBGN Revista Brasileira de Gestão de Negócios; Vol. 8 Núm. 20 (2006); 23-33
RBGN - Revista Brasileira de Gestão de Negócios; v. 8 n. 20 (2006); 23-33
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
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instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
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reponame_str Revista Brasileira de Gestão de Negócios (Online)
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repository.mail.fl_str_mv ||jmauricio@fecap.br
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