Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model

Detalhes bibliográficos
Autor(a) principal: Almeida, Luciana
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
Título da fonte: Estudos Históricos (Rio de Janeiro)
Texto Completo: https://periodicos.fgv.br/reh/article/view/83002
Resumo: The pandemic shed light on the relationship between new pathogens and agribusiness, reviving the debate about the obsolescence of the current agricultural model. From the context of immediate reaction to the epidemiological fact, this analysis concatenates a set of media episodes to problematize expressions of the ideological heritage of “agribusiness”. Articulating information obtained from the digital interface and ethnographic data prior to the pandemic, the text demonstrates the work of attributing meaning to “agribusiness”through economic apology and the massive launch of cultural products associated with “modern agriculture” through advertising campaigns and by the entertainment industry.
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spelling Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model Pandemia, "agro" y "sofrencia":: periodismo, publicidad y entretenimiento en el debate público sobre el modelo agrícolaPandemia, “agro” e “sofrência”: : jornalismo, propaganda e entretenimento no debate público sobre o modelo agrícolaagribusinesscultural industryexpositionsagronegocioindustria culturalexposicionesagronegócio, indústria cultural, exposiçõesThe pandemic shed light on the relationship between new pathogens and agribusiness, reviving the debate about the obsolescence of the current agricultural model. From the context of immediate reaction to the epidemiological fact, this analysis concatenates a set of media episodes to problematize expressions of the ideological heritage of “agribusiness”. Articulating information obtained from the digital interface and ethnographic data prior to the pandemic, the text demonstrates the work of attributing meaning to “agribusiness”through economic apology and the massive launch of cultural products associated with “modern agriculture” through advertising campaigns and by the entertainment industry.La pandemia arrojó luz sobre la relación entre nuevos patógenos y la agroindustria, reviviendo el debate sobre la obsolescencia del modelo agrícola actual. Desde el contexto de reacción inmediata al hecho epidemiológico, este análisis concatena un conjunto de episodios mediáticos para problematizar expresiones de la herencia ideológica del “agronegocio”. Articulando información obtenida de la interfaz digital y datos etnográficos previos a la pandemia, el texto demuestra el trabajo de atribuir significado al “agronegocio” a través de la disculpa económica y el lanzamiento masivo de productos culturales asociados a la “agricultura moderna” a través de campañas publicitarias y por la industria del entretenimiento.  A pandemia jogou luz sobre a relação entre novos agentes patogênicos e a agroindústria reanimando o debate sobre a obsolescência do modelo agrícola atual. A partir do contexto de reação imediata ao fato epidemiológico, esta análise concatena um conjunto de episódios midiáticos para problematizar expressões do patrimonio ideológico do “agronegócio”. Articulando informações obtidas na interface digital e dados etnográficos anteriores à pandemia, o texto demonstra o trabalho de atribuição de sentido à “agronegócio” por meio da apologia economicista e do lançamento massivo de produtos culturais associados à “agricultura moderna” por meio de campanhas publicitárias e pela indústria do entretenimento. Editora FGV2021-05-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/reh/article/view/83002Revista Estudos Históricos; Vol. 34 No. 73 (2021): Tempos de Pandemia; 367-383Revista Estudos Históricos; v. 34 n. 73 (2021): Tempos de Pandemia; 367-3832178-14940103-2186reponame:Estudos Históricos (Rio de Janeiro)instname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/reh/article/view/83002/79438http://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAlmeida, Luciana2021-05-20T12:18:00Zoai:ojs.periodicos.fgv.br:article/83002Revistahttps://periodicos.fgv.br/rehONGhttps://periodicos.fgv.br/reh/oai||biblioteca.digital@fgv.br||eh@fgv.br2178-14940103-2186opendoar:2024-03-06T13:02:18.045916Estudos Históricos (Rio de Janeiro) - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model
Pandemia, "agro" y "sofrencia":: periodismo, publicidad y entretenimiento en el debate público sobre el modelo agrícola
Pandemia, “agro” e “sofrência”: : jornalismo, propaganda e entretenimento no debate público sobre o modelo agrícola
title Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model
spellingShingle Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model
Almeida, Luciana
agribusiness
cultural industry
expositions
agronegocio
industria cultural
exposiciones
agronegócio, indústria cultural, exposições
title_short Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model
title_full Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model
title_fullStr Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model
title_full_unstemmed Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model
title_sort Pandemic, “agro” and “sofrencia”:: journalism, advertising and entertainment in the public debate on the agricultural model
author Almeida, Luciana
author_facet Almeida, Luciana
author_role author
dc.contributor.author.fl_str_mv Almeida, Luciana
dc.subject.por.fl_str_mv agribusiness
cultural industry
expositions
agronegocio
industria cultural
exposiciones
agronegócio, indústria cultural, exposições
topic agribusiness
cultural industry
expositions
agronegocio
industria cultural
exposiciones
agronegócio, indústria cultural, exposições
description The pandemic shed light on the relationship between new pathogens and agribusiness, reviving the debate about the obsolescence of the current agricultural model. From the context of immediate reaction to the epidemiological fact, this analysis concatenates a set of media episodes to problematize expressions of the ideological heritage of “agribusiness”. Articulating information obtained from the digital interface and ethnographic data prior to the pandemic, the text demonstrates the work of attributing meaning to “agribusiness”through economic apology and the massive launch of cultural products associated with “modern agriculture” through advertising campaigns and by the entertainment industry.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/reh/article/view/83002
url https://periodicos.fgv.br/reh/article/view/83002
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/reh/article/view/83002/79438
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora FGV
publisher.none.fl_str_mv Editora FGV
dc.source.none.fl_str_mv Revista Estudos Históricos; Vol. 34 No. 73 (2021): Tempos de Pandemia; 367-383
Revista Estudos Históricos; v. 34 n. 73 (2021): Tempos de Pandemia; 367-383
2178-1494
0103-2186
reponame:Estudos Históricos (Rio de Janeiro)
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Estudos Históricos (Rio de Janeiro)
collection Estudos Históricos (Rio de Janeiro)
repository.name.fl_str_mv Estudos Históricos (Rio de Janeiro) - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv ||biblioteca.digital@fgv.br||eh@fgv.br
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