Hostage to discourse: the case of the Brazilian airline industry

Detalhes bibliográficos
Autor(a) principal: Wood Jr., Thomaz
Data de Publicação: 2010
Outros Autores: Binder, Marcelo Pereira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Administração Pública
Texto Completo: https://periodicos.fgv.br/rap/article/view/6963
Resumo: We examine the changes had in the Brazilian airline industry in the 1970-2005 period. Our study covers three firms, Varig, Tam and Gol, the market leaders during the relevant period. Our theoretical framework is an unorthodox combination involving the concepts of discourse and narrative, nostalgia and organizational memory, strategic commitment and the resource-based view (RBV). We show how certain discourses associated with dominant rationales are formed, and how these rationales, in turn, condition the definition of business models and the use of strategic skills and resources. We also show that those discourses are aligned with organizational memory, foster nostalgia, and encourage organizational inertia, hampering adaptive change processes and transforming the set of resources new market dynamics require.
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spelling Hostage to discourse: the case of the Brazilian airline industryPrisioneiros do discurso: o caso da indústria brasileira de transporte aéreodiscourse analysisstrategyorganizational changeairline industry.análise do discursoestratégiamudança organizacionalindústria de transporte aéreo.We examine the changes had in the Brazilian airline industry in the 1970-2005 period. Our study covers three firms, Varig, Tam and Gol, the market leaders during the relevant period. Our theoretical framework is an unorthodox combination involving the concepts of discourse and narrative, nostalgia and organizational memory, strategic commitment and the resource-based view (RBV). We show how certain discourses associated with dominant rationales are formed, and how these rationales, in turn, condition the definition of business models and the use of strategic skills and resources. We also show that those discourses are aligned with organizational memory, foster nostalgia, and encourage organizational inertia, hampering adaptive change processes and transforming the set of resources new market dynamics require.Este artigo examina as mudanças ocorridas na indústria brasileira de transporte aéreono período de 1970 a 2005. O objeto de estudo foram três empresas — Varig, Tame Gol —, líderes de mercado no decorrer do período estudado. Como referencialteórico, foi empregada uma combinação “não ortodoxa” com conceitos de discursoe narrativa, nostalgia e memória organizacional, comprometimento estratégico evisão baseada em recursos (RBV). Mostramos como são formados certos discursosassociados a determinadas lógicas dominantes, as quais por sua vez condicionam adefinição de modelos de negócios e a utilização de competências e recursos estratégicos.Mostramos também que tais discursos alinham-se à memória organizacional,fomentam a nostalgia e estimulam a inércia organizacional, dificultando processosadaptativos de mudança e alteração do conjunto de recursos necessários a novasdinâmicas do mercado.Fundação Getulio Vargas (FGV EBAPE)2010-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/rap/article/view/6963Brazilian Journal of Public Administration; Vol. 44 No. 6 (2010); 1273 a 1300Revista de Administração Pública; Vol. 44 Núm. 6 (2010); 1273 a 1300Revista de Administração Pública; v. 44 n. 6 (2010); 1273 a 13001982-31340034-7612reponame:Revista de Administração Públicainstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/rap/article/view/6963/5527Wood Jr., ThomazBinder, Marcelo Pereirainfo:eu-repo/semantics/openAccess2021-11-17T20:49:13Zoai:ojs.periodicos.fgv.br:article/6963Revistahttps://ebape.fgv.br/publicacoes/rapONGhttps://old.scielo.br/oai/scielo-oai.php||rap@fgv.br1982-31340034-7612opendoar:2021-11-17T20:49:13Revista de Administração Pública - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv Hostage to discourse: the case of the Brazilian airline industry
Prisioneiros do discurso: o caso da indústria brasileira de transporte aéreo
title Hostage to discourse: the case of the Brazilian airline industry
spellingShingle Hostage to discourse: the case of the Brazilian airline industry
Wood Jr., Thomaz
discourse analysis
strategy
organizational change
airline industry.
análise do discurso
estratégia
mudança organizacional
indústria de transporte aéreo.
title_short Hostage to discourse: the case of the Brazilian airline industry
title_full Hostage to discourse: the case of the Brazilian airline industry
title_fullStr Hostage to discourse: the case of the Brazilian airline industry
title_full_unstemmed Hostage to discourse: the case of the Brazilian airline industry
title_sort Hostage to discourse: the case of the Brazilian airline industry
author Wood Jr., Thomaz
author_facet Wood Jr., Thomaz
Binder, Marcelo Pereira
author_role author
author2 Binder, Marcelo Pereira
author2_role author
dc.contributor.author.fl_str_mv Wood Jr., Thomaz
Binder, Marcelo Pereira
dc.subject.por.fl_str_mv discourse analysis
strategy
organizational change
airline industry.
análise do discurso
estratégia
mudança organizacional
indústria de transporte aéreo.
topic discourse analysis
strategy
organizational change
airline industry.
análise do discurso
estratégia
mudança organizacional
indústria de transporte aéreo.
description We examine the changes had in the Brazilian airline industry in the 1970-2005 period. Our study covers three firms, Varig, Tam and Gol, the market leaders during the relevant period. Our theoretical framework is an unorthodox combination involving the concepts of discourse and narrative, nostalgia and organizational memory, strategic commitment and the resource-based view (RBV). We show how certain discourses associated with dominant rationales are formed, and how these rationales, in turn, condition the definition of business models and the use of strategic skills and resources. We also show that those discourses are aligned with organizational memory, foster nostalgia, and encourage organizational inertia, hampering adaptive change processes and transforming the set of resources new market dynamics require.
publishDate 2010
dc.date.none.fl_str_mv 2010-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/rap/article/view/6963
url https://periodicos.fgv.br/rap/article/view/6963
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/rap/article/view/6963/5527
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Fundação Getulio Vargas (FGV EBAPE)
publisher.none.fl_str_mv Fundação Getulio Vargas (FGV EBAPE)
dc.source.none.fl_str_mv Brazilian Journal of Public Administration; Vol. 44 No. 6 (2010); 1273 a 1300
Revista de Administração Pública; Vol. 44 Núm. 6 (2010); 1273 a 1300
Revista de Administração Pública; v. 44 n. 6 (2010); 1273 a 1300
1982-3134
0034-7612
reponame:Revista de Administração Pública
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Revista de Administração Pública
collection Revista de Administração Pública
repository.name.fl_str_mv Revista de Administração Pública - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv ||rap@fgv.br
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