Hostage to discourse: the case of the Brazilian airline industry
Autor(a) principal: | |
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Data de Publicação: | 2010 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Administração Pública |
Texto Completo: | https://periodicos.fgv.br/rap/article/view/6963 |
Resumo: | We examine the changes had in the Brazilian airline industry in the 1970-2005 period. Our study covers three firms, Varig, Tam and Gol, the market leaders during the relevant period. Our theoretical framework is an unorthodox combination involving the concepts of discourse and narrative, nostalgia and organizational memory, strategic commitment and the resource-based view (RBV). We show how certain discourses associated with dominant rationales are formed, and how these rationales, in turn, condition the definition of business models and the use of strategic skills and resources. We also show that those discourses are aligned with organizational memory, foster nostalgia, and encourage organizational inertia, hampering adaptive change processes and transforming the set of resources new market dynamics require. |
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Hostage to discourse: the case of the Brazilian airline industryPrisioneiros do discurso: o caso da indústria brasileira de transporte aéreodiscourse analysisstrategyorganizational changeairline industry.análise do discursoestratégiamudança organizacionalindústria de transporte aéreo.We examine the changes had in the Brazilian airline industry in the 1970-2005 period. Our study covers three firms, Varig, Tam and Gol, the market leaders during the relevant period. Our theoretical framework is an unorthodox combination involving the concepts of discourse and narrative, nostalgia and organizational memory, strategic commitment and the resource-based view (RBV). We show how certain discourses associated with dominant rationales are formed, and how these rationales, in turn, condition the definition of business models and the use of strategic skills and resources. We also show that those discourses are aligned with organizational memory, foster nostalgia, and encourage organizational inertia, hampering adaptive change processes and transforming the set of resources new market dynamics require.Este artigo examina as mudanças ocorridas na indústria brasileira de transporte aéreono período de 1970 a 2005. O objeto de estudo foram três empresas — Varig, Tame Gol —, líderes de mercado no decorrer do período estudado. Como referencialteórico, foi empregada uma combinação “não ortodoxa” com conceitos de discursoe narrativa, nostalgia e memória organizacional, comprometimento estratégico evisão baseada em recursos (RBV). Mostramos como são formados certos discursosassociados a determinadas lógicas dominantes, as quais por sua vez condicionam adefinição de modelos de negócios e a utilização de competências e recursos estratégicos.Mostramos também que tais discursos alinham-se à memória organizacional,fomentam a nostalgia e estimulam a inércia organizacional, dificultando processosadaptativos de mudança e alteração do conjunto de recursos necessários a novasdinâmicas do mercado.Fundação Getulio Vargas (FGV EBAPE)2010-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/rap/article/view/6963Brazilian Journal of Public Administration; Vol. 44 No. 6 (2010); 1273 a 1300Revista de Administração Pública; Vol. 44 Núm. 6 (2010); 1273 a 1300Revista de Administração Pública; v. 44 n. 6 (2010); 1273 a 13001982-31340034-7612reponame:Revista de Administração Públicainstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/rap/article/view/6963/5527Wood Jr., ThomazBinder, Marcelo Pereirainfo:eu-repo/semantics/openAccess2021-11-17T20:49:13Zoai:ojs.periodicos.fgv.br:article/6963Revistahttps://ebape.fgv.br/publicacoes/rapONGhttps://old.scielo.br/oai/scielo-oai.php||rap@fgv.br1982-31340034-7612opendoar:2021-11-17T20:49:13Revista de Administração Pública - Fundação Getulio Vargas (FGV)false |
dc.title.none.fl_str_mv |
Hostage to discourse: the case of the Brazilian airline industry Prisioneiros do discurso: o caso da indústria brasileira de transporte aéreo |
title |
Hostage to discourse: the case of the Brazilian airline industry |
spellingShingle |
Hostage to discourse: the case of the Brazilian airline industry Wood Jr., Thomaz discourse analysis strategy organizational change airline industry. análise do discurso estratégia mudança organizacional indústria de transporte aéreo. |
title_short |
Hostage to discourse: the case of the Brazilian airline industry |
title_full |
Hostage to discourse: the case of the Brazilian airline industry |
title_fullStr |
Hostage to discourse: the case of the Brazilian airline industry |
title_full_unstemmed |
Hostage to discourse: the case of the Brazilian airline industry |
title_sort |
Hostage to discourse: the case of the Brazilian airline industry |
author |
Wood Jr., Thomaz |
author_facet |
Wood Jr., Thomaz Binder, Marcelo Pereira |
author_role |
author |
author2 |
Binder, Marcelo Pereira |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Wood Jr., Thomaz Binder, Marcelo Pereira |
dc.subject.por.fl_str_mv |
discourse analysis strategy organizational change airline industry. análise do discurso estratégia mudança organizacional indústria de transporte aéreo. |
topic |
discourse analysis strategy organizational change airline industry. análise do discurso estratégia mudança organizacional indústria de transporte aéreo. |
description |
We examine the changes had in the Brazilian airline industry in the 1970-2005 period. Our study covers three firms, Varig, Tam and Gol, the market leaders during the relevant period. Our theoretical framework is an unorthodox combination involving the concepts of discourse and narrative, nostalgia and organizational memory, strategic commitment and the resource-based view (RBV). We show how certain discourses associated with dominant rationales are formed, and how these rationales, in turn, condition the definition of business models and the use of strategic skills and resources. We also show that those discourses are aligned with organizational memory, foster nostalgia, and encourage organizational inertia, hampering adaptive change processes and transforming the set of resources new market dynamics require. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-12-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/rap/article/view/6963 |
url |
https://periodicos.fgv.br/rap/article/view/6963 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/rap/article/view/6963/5527 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Fundação Getulio Vargas (FGV EBAPE) |
publisher.none.fl_str_mv |
Fundação Getulio Vargas (FGV EBAPE) |
dc.source.none.fl_str_mv |
Brazilian Journal of Public Administration; Vol. 44 No. 6 (2010); 1273 a 1300 Revista de Administração Pública; Vol. 44 Núm. 6 (2010); 1273 a 1300 Revista de Administração Pública; v. 44 n. 6 (2010); 1273 a 1300 1982-3134 0034-7612 reponame:Revista de Administração Pública instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Revista de Administração Pública |
collection |
Revista de Administração Pública |
repository.name.fl_str_mv |
Revista de Administração Pública - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
||rap@fgv.br |
_version_ |
1798943765396717569 |