Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras

Detalhes bibliográficos
Autor(a) principal: Volpon, Claudia Torres
Data de Publicação: 2007
Outros Autores: Macedo-Soares, T. Diana L. v. A. de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Administração Pública
Texto Completo: https://periodicos.fgv.br/rap/article/view/6592
Resumo: In most industries, networks of alliances have become more and more important for firm performance. Yet, their strategic implications from the perspective of social and environmental responsibility have hardly been investigated by academics and rarely considered in firms¿ strategic planning. This article intends to give some contribution to filling this gap by sharing the results of a study on the impact of alliances and networks for the strategic management of the largest energy company in Brazil, Petrobras, considering their socio-environmental dimension. The study focused on this company because of the challenge it is facing to sustain its competitiveness when adopting a socially responsible posture. The data was collected by way of documental/telematic investigations, structured questionnaires and interviews. The interpretation and analysis of the data were carried out with the help of Macedo-Soares¿ SNA Model (2002) for strategic analysis from a relational viewpoint, i.e., that takes into account the strategic implications of relationships, notably alliances and the networks formed by these, in which the firm operates. The research¿s results showed that analysis from the relational perspective adds value to the traditional one, for example, that of the positioning school, which does not contemplate these relationships, thus contributing with new relational insights for Petrobras¿ strategic decisionmaking, considering its socio-environmental orientation.
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spelling Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at PetrobrasAlinhamento estratégico da responsabilidade socioambiental corporativa em empresas que atuam em redes de relacionamento: resultados de pesquisa na Petrobrasstrategyalliancesnetworkssocial and environmental responsibilityPetrobrasenergy.estratégiaaliançasresponsabilidade social e ambientalPetrobrasenergia.In most industries, networks of alliances have become more and more important for firm performance. Yet, their strategic implications from the perspective of social and environmental responsibility have hardly been investigated by academics and rarely considered in firms¿ strategic planning. This article intends to give some contribution to filling this gap by sharing the results of a study on the impact of alliances and networks for the strategic management of the largest energy company in Brazil, Petrobras, considering their socio-environmental dimension. The study focused on this company because of the challenge it is facing to sustain its competitiveness when adopting a socially responsible posture. The data was collected by way of documental/telematic investigations, structured questionnaires and interviews. The interpretation and analysis of the data were carried out with the help of Macedo-Soares¿ SNA Model (2002) for strategic analysis from a relational viewpoint, i.e., that takes into account the strategic implications of relationships, notably alliances and the networks formed by these, in which the firm operates. The research¿s results showed that analysis from the relational perspective adds value to the traditional one, for example, that of the positioning school, which does not contemplate these relationships, thus contributing with new relational insights for Petrobras¿ strategic decisionmaking, considering its socio-environmental orientation.As configurações em redes são cada vez mais importantes para a performance e a conduta das empresas na maioria das indústrias. Entretanto, as suas implicações estratégicas sob a ótica da responsabilidade social e ambiental têm sido não somente pouco investigadas no âmbito acadêmico, como também pouco consideradas no planejamento estratégico das empresas. Este artigo contribui para preencher esta lacuna ao investigar o impacto das alianças e redes de relacionamento na gestão estratégica da Petrobras, considerando sua dimensão socioambiental. O estudo teve como foco a Petrobras, maior empresa de energia do Brasil, devido ao desafio de sustentar sua vantagem competitiva com uma postura socialmente responsável. Os dados foram coletados por meio de investigação documental/telematizada, questionários estruturados e entrevistas. A interpretação e a análise dos dados foram realizadas com base no referencial teórico pertinente à área de estudo e com auxílio do modelo de Macedo-Soares ¿ SNA (2002) para análises estratégicas na ótica relacional, ou seja, que leva em conta as implicações estratégicas dos relacionamentos, notadamente alianças, e redes formadas por estes, nas quais a empresa atua. Os resultados evidenciam que a análise nessa ótica relacional agrega valor à análise tradicional, por exemplo, da escola posicionamento, que não contempla estes relacionamentos, contribuindo com novos subsídios para a tomada de decisão estratégica da Petrobras, considerando sua orientação socioambiental.Fundação Getulio Vargas (FGV EBAPE)2007-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/rap/article/view/6592Brazilian Journal of Public Administration; Vol. 41 No. 3 (2007); 391 a 418Revista de Administração Pública; Vol. 41 Núm. 3 (2007); 391 a 418Revista de Administração Pública; v. 41 n. 3 (2007); 391 a 4181982-31340034-7612reponame:Revista de Administração Públicainstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/rap/article/view/6592/5176Volpon, Claudia TorresMacedo-Soares, T. Diana L. v. A. deinfo:eu-repo/semantics/openAccess2021-11-17T20:54:40Zoai:ojs.periodicos.fgv.br:article/6592Revistahttps://ebape.fgv.br/publicacoes/rapONGhttps://old.scielo.br/oai/scielo-oai.php||rap@fgv.br1982-31340034-7612opendoar:2021-11-17T20:54:40Revista de Administração Pública - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras
Alinhamento estratégico da responsabilidade socioambiental corporativa em empresas que atuam em redes de relacionamento: resultados de pesquisa na Petrobras
title Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras
spellingShingle Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras
Volpon, Claudia Torres
strategy
alliances
networks
social and environmental responsibility
Petrobras
energy.
estratégia
alianças
responsabilidade social e ambiental
Petrobras
energia.
title_short Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras
title_full Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras
title_fullStr Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras
title_full_unstemmed Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras
title_sort Strategic alignment of corporate social and environmental responsibility in companies in relationship networks: results of an investigation at Petrobras
author Volpon, Claudia Torres
author_facet Volpon, Claudia Torres
Macedo-Soares, T. Diana L. v. A. de
author_role author
author2 Macedo-Soares, T. Diana L. v. A. de
author2_role author
dc.contributor.author.fl_str_mv Volpon, Claudia Torres
Macedo-Soares, T. Diana L. v. A. de
dc.subject.por.fl_str_mv strategy
alliances
networks
social and environmental responsibility
Petrobras
energy.
estratégia
alianças
responsabilidade social e ambiental
Petrobras
energia.
topic strategy
alliances
networks
social and environmental responsibility
Petrobras
energy.
estratégia
alianças
responsabilidade social e ambiental
Petrobras
energia.
description In most industries, networks of alliances have become more and more important for firm performance. Yet, their strategic implications from the perspective of social and environmental responsibility have hardly been investigated by academics and rarely considered in firms¿ strategic planning. This article intends to give some contribution to filling this gap by sharing the results of a study on the impact of alliances and networks for the strategic management of the largest energy company in Brazil, Petrobras, considering their socio-environmental dimension. The study focused on this company because of the challenge it is facing to sustain its competitiveness when adopting a socially responsible posture. The data was collected by way of documental/telematic investigations, structured questionnaires and interviews. The interpretation and analysis of the data were carried out with the help of Macedo-Soares¿ SNA Model (2002) for strategic analysis from a relational viewpoint, i.e., that takes into account the strategic implications of relationships, notably alliances and the networks formed by these, in which the firm operates. The research¿s results showed that analysis from the relational perspective adds value to the traditional one, for example, that of the positioning school, which does not contemplate these relationships, thus contributing with new relational insights for Petrobras¿ strategic decisionmaking, considering its socio-environmental orientation.
publishDate 2007
dc.date.none.fl_str_mv 2007-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/rap/article/view/6592
url https://periodicos.fgv.br/rap/article/view/6592
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/rap/article/view/6592/5176
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Fundação Getulio Vargas (FGV EBAPE)
publisher.none.fl_str_mv Fundação Getulio Vargas (FGV EBAPE)
dc.source.none.fl_str_mv Brazilian Journal of Public Administration; Vol. 41 No. 3 (2007); 391 a 418
Revista de Administração Pública; Vol. 41 Núm. 3 (2007); 391 a 418
Revista de Administração Pública; v. 41 n. 3 (2007); 391 a 418
1982-3134
0034-7612
reponame:Revista de Administração Pública
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Revista de Administração Pública
collection Revista de Administração Pública
repository.name.fl_str_mv Revista de Administração Pública - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv ||rap@fgv.br
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