The market as a principle of authority in contemporary organizations: management, training, and identity in two Brazilian companies

• Autor(a) principal: Colbari, Antônia
• Data de Publicação: 2001
• Outros Autores: Davel, Eduardo, Santos, Glícia dos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração Pública
• Texto Completo: https://periodicos.fgv.br/rap/article/view/6369
• topic: organizações contemporâneas; padrões de gestão; formação profissional; identidade social; mercado como princípio de autoridade; competências; empregabilidade; mudança organizacional.

The organizational dynamics is built from legitimate society references and, recently, from the market references. This paper analyzes how the process of organizational change in two Brazilian companies is oriented by market logic, having significant implications in management, training, and social identity. A case study of these companies revealed that the market interference, through several artifices (the workers as internal clients, the suppliers as clients, the normative demands of quality certifications, and the impositions of a highly competitive environment), in work relations and in the implementation of management and training programs has become a central principle in the organization of labor and the governance of contemporary organizations. The market as a principle of authority supports the social processes within contemporary organizations. Its rhetoric becomes hegemonic, legitimizes and organizes hierarchical and social relations, building the organization's representation as a kind of internal market and using the image of the external market as an impersonal and threatening agent in order to disseminate a culture of efficiency, quality and urgency.