Ensuring dynamic strategic fit of firms that compete globally in alliances and networks: proposing the Global SNA — Strategic Network Analysis — framework

• Autor(a) principal: Macedo-Soares, T. Diana L. van Aduard de
• Data de Publicação: 2011
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Revista de Administração Pública
• Texto Completo: https://periodicos.fgv.br/rap/article/view/6983
• topic: global strategy; transnational strategy; global strategic alliances; global strategic networks of linkages; dynamic strategic fit; relational strategic analysis; global relational network perspective; international perspective.; estratégia global; estratégia transnacional; alianças estratégicas globais; redes de ligações estratégicas globais; adequação estratégica dinâmica; análise estratégica relacional; perspectiva global relacional de rede; perspectiva internacional.

In order to sustain their competitive advantage in the current increasingly globalized and turbulent context, more and more firms are competing globally in alliances and networks that oblige them to adopt new managerial paradigms and tools. However, their strategic analyses rarely take into account the strategic implications of these alliances and networks, considering their global relational characteristics, admittedly because of a lack of adequate tools to do so. This paper contributes to research that seeks to fill this gap by proposing the Global Strategic Network Analysis — SNA — framework. Its purpose is to help firms that compete globally in alliances and networks to carry out their strategic assessments and decision-making with a view to ensuring dynamic strategic fit from both a global and relational perspective.