Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier

Detalhes bibliográficos
Autor(a) principal: Marconatto, Diego Antonio
Data de Publicação: 2016
Outros Autores: Cruz, Luciano Barin
Tipo de documento: Artigo
Idioma: por
Título da fonte: GVcasos
Texto Completo: https://periodicos.fgv.br/gvcasos/article/view/57971
Resumo: This real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from the point of view of the CSR manager of Bombardier – a Canadian multinacional company that manufactures aircrafts and trains – regarding the decision of whether to adopt a competitive or a collaborative approach towards the main competitors in the aerospace industry.
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spelling Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at BombardierCSRShared valueCompetitionCollaborationMultinational companyRSCValor compartilhadoCompetiçãoColaboraçãoCompanhia multinacionalThis real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from the point of view of the CSR manager of Bombardier – a Canadian multinacional company that manufactures aircrafts and trains – regarding the decision of whether to adopt a competitive or a collaborative approach towards the main competitors in the aerospace industry.FGV EAESP2016-12-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/gvcasos/article/view/5797110.12660/gvcasosv6n2c12GVcasos; Vol. 6, No 2: julho-dezembro 2016; c12Revista Brasileira de Casos de Ensino em Administração; Vol. 6, No 2: julho-dezembro 2016; c122179-135Xreponame:GVcasosinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/gvcasos/article/view/57971/63197Copyright (c) 2016 Revista Brasileira de Casos de Ensino em Administraçãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMarconatto, Diego AntonioCruz, Luciano Barin2023-09-05T16:23:37Zoai:ojs.periodicos.fgv.br:article/57971Revistahttp://www.fgv.br/gvcasosPRIhttp://bibliotecadigital.fgv.br/ojs/index.php/gvcasos/oai||GVcasos.redacao@fgv.br2179-135X2179-135Xopendoar:2023-09-05T16:23:37GVcasos - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
title Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
spellingShingle Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
Marconatto, Diego Antonio
CSR
Shared value
Competition
Collaboration
Multinational company
RSC
Valor compartilhado
Competição
Colaboração
Companhia multinacional
title_short Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
title_full Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
title_fullStr Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
title_full_unstemmed Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
title_sort Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
author Marconatto, Diego Antonio
author_facet Marconatto, Diego Antonio
Cruz, Luciano Barin
author_role author
author2 Cruz, Luciano Barin
author2_role author
dc.contributor.author.fl_str_mv Marconatto, Diego Antonio
Cruz, Luciano Barin
dc.subject.por.fl_str_mv CSR
Shared value
Competition
Collaboration
Multinational company
RSC
Valor compartilhado
Competição
Colaboração
Companhia multinacional
topic CSR
Shared value
Competition
Collaboration
Multinational company
RSC
Valor compartilhado
Competição
Colaboração
Companhia multinacional
description This real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from the point of view of the CSR manager of Bombardier – a Canadian multinacional company that manufactures aircrafts and trains – regarding the decision of whether to adopt a competitive or a collaborative approach towards the main competitors in the aerospace industry.
publishDate 2016
dc.date.none.fl_str_mv 2016-12-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/gvcasos/article/view/57971
10.12660/gvcasosv6n2c12
url https://periodicos.fgv.br/gvcasos/article/view/57971
identifier_str_mv 10.12660/gvcasosv6n2c12
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/gvcasos/article/view/57971/63197
dc.rights.driver.fl_str_mv Copyright (c) 2016 Revista Brasileira de Casos de Ensino em Administração
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Revista Brasileira de Casos de Ensino em Administração
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FGV EAESP
publisher.none.fl_str_mv FGV EAESP
dc.source.none.fl_str_mv GVcasos; Vol. 6, No 2: julho-dezembro 2016; c12
Revista Brasileira de Casos de Ensino em Administração; Vol. 6, No 2: julho-dezembro 2016; c12
2179-135X
reponame:GVcasos
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str GVcasos
collection GVcasos
repository.name.fl_str_mv GVcasos - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv ||GVcasos.redacao@fgv.br
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