The impulsive buying in virtual environments

• Autor(a) principal: Costa, Felipe Campelo Xavier da
• Data de Publicação: 2003
• Outros Autores: Larán, Juliano A.
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37441
• topic: Impulsive buying; Internet; emotions; retailing; consumer behavior; Compra por impulso; Internet; emoções; varejo; comportamento do consumidor

This study has as its purpose to evaluate the antecedents and consequences of impulse buying in virtual stores on the Internet. To do so, we developed a model to present the existing relationships among the web site environment, impulsivity, in-store browsing and impulse buying. From a survey design with Internet buyers, using structural equation modeling, we found that the web site environment affects the level of impulsivity, in-store browsing and the occurrence of impulse purchases, as well as a relationship between impulse purchases and positive emotions. Environmental elements influencing impulsive buying are identified and ways for future research are presented, along with academic and managerial implications of our results.