Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics

Detalhes bibliográficos
Autor(a) principal: Guarnieri, Fernanda
Data de Publicação: 2020
Outros Autores: David Vieira, Francisco Giovanni
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista de Administração de Empresas
Texto Completo: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/81790
Resumo: The aim of this study is to understand how the frequency of attendance at outdoor exercise gyms by elderly people shapes their consumption practices and reinvents their daily lives. As a theoretical support, we adopted an interdisciplinary approach between postmodernism and consumer culture studies using Michel de Certeau’s theory of everyday practices. Data for this qualitative study was collected through participant observation and interviews with elderly people who attended an outdoor exercise gym. Analysis followed the concept of interpretative research for organizing and categorizing information. The frequency of attendance at outdoor exercise gyms was shown to be a starting point for the reinvention of the daily life of elderly people. Reinvention of everyday life comes from new consumption practices that emerge by means of a new dynamic in their lives. Thus, we presen
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spelling Reinventing Everyday Life: Consumption Practices Analysis under Certeau's OpticsReinventando o cotidiano: análise de práticas de consumo sob a ótica de CerteauConsumer Culturepost modernismMichel de CerteauElderlyoutdoor exercise gymsCultura de consumopós-modernismoMichel de CerteauidososAcademias ao Ar LivreThe aim of this study is to understand how the frequency of attendance at outdoor exercise gyms by elderly people shapes their consumption practices and reinvents their daily lives. As a theoretical support, we adopted an interdisciplinary approach between postmodernism and consumer culture studies using Michel de Certeau’s theory of everyday practices. Data for this qualitative study was collected through participant observation and interviews with elderly people who attended an outdoor exercise gym. Analysis followed the concept of interpretative research for organizing and categorizing information. The frequency of attendance at outdoor exercise gyms was shown to be a starting point for the reinvention of the daily life of elderly people. Reinvention of everyday life comes from new consumption practices that emerge by means of a new dynamic in their lives. Thus, we presenO objetivo deste trabalho é compreender como a frequência às Academias ao Ar Livre (AALs) por parte dos idosos molda suas práticas de consumo e (re)inventa o seu cotidiano. Como suporte teórico, adotamos uma abordagem interdisciplinar entre pós-modernismo e estudos de cultura de consumo com a teoria das práticas cotidianas de Michel de Certeau. A pesquisa é de natureza qualitativa, e as informações foram coletadas com idosos frequentadores de AALs. As análises seguiram a concepção da pesquisa interpretativista para organização e categorização das informações. A frequência à AAL revelou-se como ponto de partida para a (re)invenção do cotidiano dos idosos. Essa (re)invenção do cotidiano ocorre a partir de novas práticas de consumo que emergem por meio dos desdobramentos de uma nova dinâmica na vida deles. Ao final, indicamos nova possibilidade de investigação teórica em estudos de consumo relacionados com práticas, além da relevância apresentada no âmbito social.RAE - Revista de Administracao de Empresas RAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas2020-06-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/8179010.1590/S0034-759020200502RAE - Revista de Administracao de Empresas ; Vol. 60 No. 5 (2020): September–October; 311-321RAE - Revista de Administração de Empresas; Vol. 60 Núm. 5 (2020): setembro-outubro; 311-321RAE-Revista de Administração de Empresas; v. 60 n. 5 (2020): setembro-outubro; 311-3212178-938X0034-7590reponame:Revista de Administração de Empresasinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/81790/77981https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/81790/78330Copyright (c) 2020 RAE-Revista de Administração de Empresasinfo:eu-repo/semantics/openAccessGuarnieri, FernandaDavid Vieira, Francisco Giovanni2020-11-06T13:48:12Zoai:bibliotecadigital.fgv.br:article/81790Revistahttps://rae.fgv.br/raeONGhttps://old.scielo.br/oai/scielo-oai.phprae@fgv.br||ilda.fontes@fgv.br||raeredacao@fgv.br2178-938X0034-7590opendoar:2020-11-06T13:48:12Revista de Administração de Empresas - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
Reinventando o cotidiano: análise de práticas de consumo sob a ótica de Certeau
title Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
spellingShingle Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
Guarnieri, Fernanda
Consumer Culture
post modernism
Michel de Certeau
Elderly
outdoor exercise gyms
Cultura de consumo
pós-modernismo
Michel de Certeau
idosos
Academias ao Ar Livre
title_short Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
title_full Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
title_fullStr Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
title_full_unstemmed Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
title_sort Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
author Guarnieri, Fernanda
author_facet Guarnieri, Fernanda
David Vieira, Francisco Giovanni
author_role author
author2 David Vieira, Francisco Giovanni
author2_role author
dc.contributor.author.fl_str_mv Guarnieri, Fernanda
David Vieira, Francisco Giovanni
dc.subject.por.fl_str_mv Consumer Culture
post modernism
Michel de Certeau
Elderly
outdoor exercise gyms
Cultura de consumo
pós-modernismo
Michel de Certeau
idosos
Academias ao Ar Livre
topic Consumer Culture
post modernism
Michel de Certeau
Elderly
outdoor exercise gyms
Cultura de consumo
pós-modernismo
Michel de Certeau
idosos
Academias ao Ar Livre
description The aim of this study is to understand how the frequency of attendance at outdoor exercise gyms by elderly people shapes their consumption practices and reinvents their daily lives. As a theoretical support, we adopted an interdisciplinary approach between postmodernism and consumer culture studies using Michel de Certeau’s theory of everyday practices. Data for this qualitative study was collected through participant observation and interviews with elderly people who attended an outdoor exercise gym. Analysis followed the concept of interpretative research for organizing and categorizing information. The frequency of attendance at outdoor exercise gyms was shown to be a starting point for the reinvention of the daily life of elderly people. Reinvention of everyday life comes from new consumption practices that emerge by means of a new dynamic in their lives. Thus, we presen
publishDate 2020
dc.date.none.fl_str_mv 2020-06-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/81790
10.1590/S0034-759020200502
url https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/81790
identifier_str_mv 10.1590/S0034-759020200502
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/81790/77981
https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/81790/78330
dc.rights.driver.fl_str_mv Copyright (c) 2020 RAE-Revista de Administração de Empresas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 RAE-Revista de Administração de Empresas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv RAE - Revista de Administracao de Empresas
RAE - Revista de Administração de Empresas
RAE-Revista de Administração de Empresas
publisher.none.fl_str_mv RAE - Revista de Administracao de Empresas
RAE - Revista de Administração de Empresas
RAE-Revista de Administração de Empresas
dc.source.none.fl_str_mv RAE - Revista de Administracao de Empresas ; Vol. 60 No. 5 (2020): September–October; 311-321
RAE - Revista de Administração de Empresas; Vol. 60 Núm. 5 (2020): setembro-outubro; 311-321
RAE-Revista de Administração de Empresas; v. 60 n. 5 (2020): setembro-outubro; 311-321
2178-938X
0034-7590
reponame:Revista de Administração de Empresas
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Revista de Administração de Empresas
collection Revista de Administração de Empresas
repository.name.fl_str_mv Revista de Administração de Empresas - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv rae@fgv.br||ilda.fontes@fgv.br||raeredacao@fgv.br
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