Uma proposição sistêmica para o desenvolvimento de embalagens

• Autor(a) principal: Santos, Rubens da Costa
• Data de Publicação: 1998
• Outros Autores: Castro, Virgínia Maria Ferraz de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://periodicos.fgv.br/rae/article/view/37838
• topic: systemic approach; food packaging; entrepreneurs; consumer; commercialization; abordagem sistêmica; embalagem de alimentos; produtor; consumidor; comercialização

This work presents a systemic view of the development of food packaging. It considers the package as a meaningful vehicle of communication during the process of commercialization. The proposed systemic approach has demonstrated to be helpful for recognition of eventual gaps in the communication processo Briefly stated the systemic approach for package development might contribute to facilitate the partnership process betweenentrepreneurs and consumers. Following the proposed approach a professional team work of different managerial functions can produce a package that will better communicate with the consumers of a product.