Identidade organizacional

• Autor(a) principal: Caldas, Miguel Pinto
• Data de Publicação: 1997
• Outros Autores: Wood Júnior, Thomaz
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/38076
• topic: identity; organizational identity; organizational change; self; self-concept; virtual organization; identidade; identidade organizacional; mudança organizacional; self; auto-conceito; organização virtual

In this theoretical article, the authors revisit the concept of identity, proposing the better understanding of its complexity, as wel/ as its broa der use in organizational analysis. While exploring the origins of the concept and the trends of its evolution through several fields of knowledge, the authors develop a conceptual framework, which differentiates the many existing perspectives on identity based on two key dimensions: the focal object dimension and the observation dimension. The former distinguishes the object to which the concept is applied (e.g., an individual, a group, an organization etc.); the tetter differentiates how identity is observed (from the innerly observed - self - to the external/y observed - image). The combination of these two dimensions defines several quadrants, in which it is possible to portrait the different existing perspectives on identity. At last, the model is expanded with a third dimension (the identity definition), which debates the basic foundations of the concept: of this being something central, distinctive and enduring.