Servitization and organizational performance in the machinery and equipment sector

Detalhes bibliográficos
Autor(a) principal: de Souza Junior, Wesley Canedo
Data de Publicação: 2018
Outros Autores: Júnior, Noel Torres, Miyake, Dario Ikuo
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista de Administração de Empresas
Texto Completo: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77378
Resumo: The role of manufacturing in value chains has become less dominant given the trend of stagnating demand, commoditization of products, and declining profitability. Confronted with this challenging scenario, a growing number of companies seek to add value to their businesses by adopting the approach of “servitization” (offering product-service solutions). However, literature on this subject is divided on the effectiveness of this approach since the intended outcome is not always achieved (service paradox). As such, this study quantitatively evaluates this relationship in manufacturing firms within the machinery and equipment industry. Data on different service categories developed by these firms and their corresponding impacts were collected. It was verified that there is a positive and significant relationship between the majority of these service categories and organizational performance, which indicates that identifying and developing a consistent service bundle may serve as an effective servitization strategy.
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spelling Servitization and organizational performance in the machinery and equipment sectorA servitização e o desempenho organizacional no setor de máquinas e equipamentosServitizationorganizational performanceservice paradoxmachinery and equipmentproduct-service systemServitizaçãoparadoxo do serviçodesempenho organizacionalmáquinas e equipamentossistema produto-serviçoThe role of manufacturing in value chains has become less dominant given the trend of stagnating demand, commoditization of products, and declining profitability. Confronted with this challenging scenario, a growing number of companies seek to add value to their businesses by adopting the approach of “servitization” (offering product-service solutions). However, literature on this subject is divided on the effectiveness of this approach since the intended outcome is not always achieved (service paradox). As such, this study quantitatively evaluates this relationship in manufacturing firms within the machinery and equipment industry. Data on different service categories developed by these firms and their corresponding impacts were collected. It was verified that there is a positive and significant relationship between the majority of these service categories and organizational performance, which indicates that identifying and developing a consistent service bundle may serve as an effective servitization strategy.O papel da indústria manufatureira nas cadeias de valor tem se tornado menos expressivo diante da tendência de estagnação da demanda, comoditização dos produtos e diminuição da lucratividade. Diante desse cenário desafiador, um número crescente de empresas busca adicionar valor a seus negócios pela vertente da “servitização” (oferta de soluções produto-serviço). Contudo, a literatura dessa temática encontra-se dividida quanto à efetividade dessa abordagem, dado que, nem sempre, traz o impacto esperado no desempenho organizacional (paradoxo do serviço). Diante disso, o trabalho avaliou quantitativamente essa relação em empresas industriais do setor de Máquinas e Equipamentos. Dados sobre as diferentes categorias de serviços por elas desenvolvidas e seus impactos foram coletados. Verificou-se que há uma relação positiva e relevante entre a oferta da maioria dessas categorias e o desempenho organizacional, o que indica que, identificando e desenvolvendo uma composição de serviços consistente, é possível conduzir uma efetiva estratégia de servitização.RAE - Revista de Administracao de Empresas RAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas2018-10-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/7737810.1590/S0034-759020180504RAE - Revista de Administracao de Empresas ; Vol. 58 No. 5 (2018): setembro-outubro; 475-493RAE - Revista de Administração de Empresas; Vol. 58 Núm. 5 (2018): setembro-outubro; 475-493RAE-Revista de Administração de Empresas; v. 58 n. 5 (2018): setembro-outubro; 475-4932178-938X0034-7590reponame:Revista de Administração de Empresasinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77378/74106https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77378/74107Copyright (c) 2018 RAE-Revista de Administração de Empresasinfo:eu-repo/semantics/openAccessde Souza Junior, Wesley CanedoJúnior, Noel TorresMiyake, Dario Ikuo2019-01-23T14:36:29Zoai:bibliotecadigital.fgv.br:article/77378Revistahttps://rae.fgv.br/raeONGhttps://old.scielo.br/oai/scielo-oai.phprae@fgv.br||ilda.fontes@fgv.br||raeredacao@fgv.br2178-938X0034-7590opendoar:2019-01-23T14:36:29Revista de Administração de Empresas - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv Servitization and organizational performance in the machinery and equipment sector
A servitização e o desempenho organizacional no setor de máquinas e equipamentos
title Servitization and organizational performance in the machinery and equipment sector
spellingShingle Servitization and organizational performance in the machinery and equipment sector
de Souza Junior, Wesley Canedo
Servitization
organizational performance
service paradox
machinery and equipment
product-service system
Servitização
paradoxo do serviço
desempenho organizacional
máquinas e equipamentos
sistema produto-serviço
title_short Servitization and organizational performance in the machinery and equipment sector
title_full Servitization and organizational performance in the machinery and equipment sector
title_fullStr Servitization and organizational performance in the machinery and equipment sector
title_full_unstemmed Servitization and organizational performance in the machinery and equipment sector
title_sort Servitization and organizational performance in the machinery and equipment sector
author de Souza Junior, Wesley Canedo
author_facet de Souza Junior, Wesley Canedo
Júnior, Noel Torres
Miyake, Dario Ikuo
author_role author
author2 Júnior, Noel Torres
Miyake, Dario Ikuo
author2_role author
author
dc.contributor.author.fl_str_mv de Souza Junior, Wesley Canedo
Júnior, Noel Torres
Miyake, Dario Ikuo
dc.subject.por.fl_str_mv Servitization
organizational performance
service paradox
machinery and equipment
product-service system
Servitização
paradoxo do serviço
desempenho organizacional
máquinas e equipamentos
sistema produto-serviço
topic Servitization
organizational performance
service paradox
machinery and equipment
product-service system
Servitização
paradoxo do serviço
desempenho organizacional
máquinas e equipamentos
sistema produto-serviço
description The role of manufacturing in value chains has become less dominant given the trend of stagnating demand, commoditization of products, and declining profitability. Confronted with this challenging scenario, a growing number of companies seek to add value to their businesses by adopting the approach of “servitization” (offering product-service solutions). However, literature on this subject is divided on the effectiveness of this approach since the intended outcome is not always achieved (service paradox). As such, this study quantitatively evaluates this relationship in manufacturing firms within the machinery and equipment industry. Data on different service categories developed by these firms and their corresponding impacts were collected. It was verified that there is a positive and significant relationship between the majority of these service categories and organizational performance, which indicates that identifying and developing a consistent service bundle may serve as an effective servitization strategy.
publishDate 2018
dc.date.none.fl_str_mv 2018-10-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77378
10.1590/S0034-759020180504
url https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77378
identifier_str_mv 10.1590/S0034-759020180504
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77378/74106
https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77378/74107
dc.rights.driver.fl_str_mv Copyright (c) 2018 RAE-Revista de Administração de Empresas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 RAE-Revista de Administração de Empresas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv RAE - Revista de Administracao de Empresas
RAE - Revista de Administração de Empresas
RAE-Revista de Administração de Empresas
publisher.none.fl_str_mv RAE - Revista de Administracao de Empresas
RAE - Revista de Administração de Empresas
RAE-Revista de Administração de Empresas
dc.source.none.fl_str_mv RAE - Revista de Administracao de Empresas ; Vol. 58 No. 5 (2018): setembro-outubro; 475-493
RAE - Revista de Administração de Empresas; Vol. 58 Núm. 5 (2018): setembro-outubro; 475-493
RAE-Revista de Administração de Empresas; v. 58 n. 5 (2018): setembro-outubro; 475-493
2178-938X
0034-7590
reponame:Revista de Administração de Empresas
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Revista de Administração de Empresas
collection Revista de Administração de Empresas
repository.name.fl_str_mv Revista de Administração de Empresas - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv rae@fgv.br||ilda.fontes@fgv.br||raeredacao@fgv.br
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