Beyond cultural homogeneity: organizational culture in a subnational perspective

• Main Author: Muzzio, Henrique
• Publication Date: 2012
• Other Authors: Costa, Francisco José da
• Format: Article
• Language: por
• Source: Cadernos EBAPE.BR
• Download full: https://periodicos.fgv.br/cadernosebape/article/view/5250

The main objective of this article is to debate organizational culture studies considering a new spatial dynamic, and considering the social interactions that are marked by the relationship between the global and the local, with the presentation of a proposed analytical framework. Its importance stems from the proposition of the framework, which presents and analyses organizational culture from a subnational perspective, going beyond the homogeneous view of the national culture. It is supposed that, considering the new postmodern social conditions, organizations need to be interpreted according to regional cultural characteristics. Through this framework, we offer an explanation as to how global and regional forces interact alongside the cultural flows, and how this influences the organizational cultural context. We discuss some practical implications of the approach for some of the main managerial fields that are more evidently influenced by the regional characteristics, and the Brazilian case is taken as empirical evidence. In the end, some ideas are presented for future research, specifically with a view to improving the framework and also to contributing to a more robust development of the organizational cultural field.