Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/9630 |
Resumo: | There are a number of academic researches on issues related to management in popular business media that provide a view of the management model promoted nowadays. The purpose of this article is understanding, through the study of discursivity at the verbal and nonverbal levels, how such management model, regarding the relations between career and family, reveals itself in the magazine Você S/A. The theoretical approach to the managerial model is that provided by Vicent de Gaujelac, for whom life principles are replaced by principles embodied through the rationale of the organization, making the subject ready to anything to succeed. The methodological support is constructed having the assumptions of Barthes’ semiology as a basis, by means of three a priori categories: discourse, stereotype, and myth. They are arranged in order to address discursivity, moving from their more concrete to their more abstract aspects, with the purpose to make the reading of our object easier. The results indicate that the main offer made to the reader is manifested through a series of prescriptions with regard to the solution of dilemmas related to family and/or career, whose decision in terms of priority, on the one hand, is up to the employee, and on the other hand, is already predetermined by the status of her/his subjection. |
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Career, family, and the dialogics of subjection: the effective discourse in a popular business magazineCarreira, família e a dialógica do assujeitamento: o discurso vigente em uma revista popular de negóciosThere are a number of academic researches on issues related to management in popular business media that provide a view of the management model promoted nowadays. The purpose of this article is understanding, through the study of discursivity at the verbal and nonverbal levels, how such management model, regarding the relations between career and family, reveals itself in the magazine Você S/A. The theoretical approach to the managerial model is that provided by Vicent de Gaujelac, for whom life principles are replaced by principles embodied through the rationale of the organization, making the subject ready to anything to succeed. The methodological support is constructed having the assumptions of Barthes’ semiology as a basis, by means of three a priori categories: discourse, stereotype, and myth. They are arranged in order to address discursivity, moving from their more concrete to their more abstract aspects, with the purpose to make the reading of our object easier. The results indicate that the main offer made to the reader is manifested through a series of prescriptions with regard to the solution of dilemmas related to family and/or career, whose decision in terms of priority, on the one hand, is up to the employee, and on the other hand, is already predetermined by the status of her/his subjection.Há uma série de pesquisas acadêmicas sobre assuntos relacionados à gestão em mídias populares de negócios que possibilitam uma visão do modelo de gestão disseminado na atualidade. O objetivo deste artigo é compreender, por meio do estudo da discursividade em nível verbal e não verbal, como tal modelo gerencial, no que concerne às relações entre carreira e família, revela-se na revista Você S/A. A abordagem teórica do modelo gerencialista é de Vicent de Gaulejac, para quem os princípios da vida são substituídos por princípios interiorizados pela lógica da organização, tornando o sujeito pronto a tudo para ter sucesso. A sustentação metodológica é construída com base nos pressupostos da semiologia barthesiana, por intermédio de três categorias a priori: discurso, estereótipo e mito. Elas estão organizadas em uma disposição que contempla a discursividade, transitando dos seus aspectos mais concretos para os mais abstratos, com a finalidade de facilitar a leitura do nosso objeto. Os resultados indicam que a principal oferta feita ao leitor manifesta-se por meio de uma série de receituários no que concerne à solução dos dilemas relativos à família e/ou carreira, cuja decisão de prioridade, de um lado, fica a cargo do empregado, e do outro, já está predeterminada pela condição de seu assujeitamento.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2014-03-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/9630Cadernos EBAPE.BR; Vol. 12 No. 1 (2014) - Management Industry; 112 a 130Cadernos EBAPE.BR; Vol. 12 Núm. 1 (2014) - Management Industry; 112 a 130Cadernos EBAPE.BR; v. 12 n. 1 (2014) - Management Industry; 112 a 1301679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/9630/17312Oltramari, Andrea PoletoFriderichs, Bibiana de PaulaGrzybovski, Denizeinfo:eu-repo/semantics/openAccess2023-02-23T19:23:21Zoai:ojs.periodicos.fgv.br:article/9630Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:48.108020Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine Carreira, família e a dialógica do assujeitamento: o discurso vigente em uma revista popular de negócios |
title |
Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine |
spellingShingle |
Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine Oltramari, Andrea Poleto |
title_short |
Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine |
title_full |
Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine |
title_fullStr |
Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine |
title_full_unstemmed |
Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine |
title_sort |
Career, family, and the dialogics of subjection: the effective discourse in a popular business magazine |
author |
Oltramari, Andrea Poleto |
author_facet |
Oltramari, Andrea Poleto Friderichs, Bibiana de Paula Grzybovski, Denize |
author_role |
author |
author2 |
Friderichs, Bibiana de Paula Grzybovski, Denize |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Oltramari, Andrea Poleto Friderichs, Bibiana de Paula Grzybovski, Denize |
description |
There are a number of academic researches on issues related to management in popular business media that provide a view of the management model promoted nowadays. The purpose of this article is understanding, through the study of discursivity at the verbal and nonverbal levels, how such management model, regarding the relations between career and family, reveals itself in the magazine Você S/A. The theoretical approach to the managerial model is that provided by Vicent de Gaujelac, for whom life principles are replaced by principles embodied through the rationale of the organization, making the subject ready to anything to succeed. The methodological support is constructed having the assumptions of Barthes’ semiology as a basis, by means of three a priori categories: discourse, stereotype, and myth. They are arranged in order to address discursivity, moving from their more concrete to their more abstract aspects, with the purpose to make the reading of our object easier. The results indicate that the main offer made to the reader is manifested through a series of prescriptions with regard to the solution of dilemmas related to family and/or career, whose decision in terms of priority, on the one hand, is up to the employee, and on the other hand, is already predetermined by the status of her/his subjection. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-03-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/9630 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/9630 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/9630/17312 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 12 No. 1 (2014) - Management Industry; 112 a 130 Cadernos EBAPE.BR; Vol. 12 Núm. 1 (2014) - Management Industry; 112 a 130 Cadernos EBAPE.BR; v. 12 n. 1 (2014) - Management Industry; 112 a 130 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
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FGV |
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Cadernos EBAPE.BR |
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Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
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