A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors

Detalhes bibliográficos
Autor(a) principal: Filho, José Milton de Sousa
Data de Publicação: 2007
Outros Autores: Wanderley, Lilian Soares Outtes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/5023
Resumo: Interest on Corporate Social Responsibility (CSR) in Brazil has grown and a large number of academic papers and business discussions have followed, showing the need for more diversity of studies. The Internet has become an important tool for corporations publishing their reports and other types of CSR communication. This paper analyzes how the CSR communication through corporate websites has been published, particularly by comparing two industry sectors: electricity and supermarket. The results show that no major differences were found between these two in the way they publish CSR related information on the web.
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spelling A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket SectorsDivulgação da responsabilidade social empresarial: como os websites empresariais vêm sendo utilizados por empresas de energia e varejoInterest on Corporate Social Responsibility (CSR) in Brazil has grown and a large number of academic papers and business discussions have followed, showing the need for more diversity of studies. The Internet has become an important tool for corporations publishing their reports and other types of CSR communication. This paper analyzes how the CSR communication through corporate websites has been published, particularly by comparing two industry sectors: electricity and supermarket. The results show that no major differences were found between these two in the way they publish CSR related information on the web.O fenômeno da Responsabilidade Social das Empresas (RSE) na gestão dos negócios vem sendo cada vez mais debatido, com isso, fazem-se necessários estudos mais diversificados relacionados a esta temática em ascensão. Este trabalho busca analisar em seis grandes empresas dos setores de distribuição de energia e varejo atuantes no Nordeste, como a RSE está sendo divulgada através dos seus websites institucionais, levando em consideração que a internet é uma poderosa ferramenta de comunicação. No referencial teórico são apresentados a evolução dos estudos da RSE e o conceito de marketing social. Os indicadores que auxiliaram na avaliação da divulgação das informações relacionadas à responsabilidade social pela Internet são apresentados na metodologia. O levantamento realizado e a análise de dados não identificaram diferenças muito significativas entre as empresas dos dois setores investigados.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2007-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5023Cadernos EBAPE.BR; Vol. 5 No. 2 (2007); 1 a 13Cadernos EBAPE.BR; Vol. 5 Núm. 2 (2007); 1 a 13Cadernos EBAPE.BR; v. 5 n. 2 (2007); 1 a 131679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5023/3757Filho, José Milton de SousaWanderley, Lilian Soares Outtesinfo:eu-repo/semantics/openAccess2016-10-10T17:10:01Zoai:ojs.periodicos.fgv.br:article/5023Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:24.325270Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors
Divulgação da responsabilidade social empresarial: como os websites empresariais vêm sendo utilizados por empresas de energia e varejo
title A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors
spellingShingle A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors
Filho, José Milton de Sousa
title_short A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors
title_full A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors
title_fullStr A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors
title_full_unstemmed A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors
title_sort A Comparison of Corporate Social Responsibility Communication on the Web between the Electricity and Supermarket Sectors
author Filho, José Milton de Sousa
author_facet Filho, José Milton de Sousa
Wanderley, Lilian Soares Outtes
author_role author
author2 Wanderley, Lilian Soares Outtes
author2_role author
dc.contributor.author.fl_str_mv Filho, José Milton de Sousa
Wanderley, Lilian Soares Outtes
description Interest on Corporate Social Responsibility (CSR) in Brazil has grown and a large number of academic papers and business discussions have followed, showing the need for more diversity of studies. The Internet has become an important tool for corporations publishing their reports and other types of CSR communication. This paper analyzes how the CSR communication through corporate websites has been published, particularly by comparing two industry sectors: electricity and supermarket. The results show that no major differences were found between these two in the way they publish CSR related information on the web.
publishDate 2007
dc.date.none.fl_str_mv 2007-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5023
url https://periodicos.fgv.br/cadernosebape/article/view/5023
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5023/3757
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 5 No. 2 (2007); 1 a 13
Cadernos EBAPE.BR; Vol. 5 Núm. 2 (2007); 1 a 13
Cadernos EBAPE.BR; v. 5 n. 2 (2007); 1 a 13
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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