Communication of corporate social responsibility in the Portuguese banking sector

• Autor(a) principal: Sobral, Sandrina
• Data de Publicação: 2018
• Outros Autores: Passos, Clotilde
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.7559/gestaoedesenvolvimento.2018.659

In a context shaped by globalization, where organizations are forced to adjust their objectives to the most notable environmental and social changes and the enunciated crisis of values, society has awakened to the importance of corporate social responsibility (CSR). Credibility and reputation are essential in promoting a climate of trust; information needs, however, to be widely communicated. In this sense, the purpose of this study is to carry out a survey of the typology of CSR actions communicated by the Portuguese banking sector as well as to analyze the bankers' perception about the subject. The study is developed according to a descriptive and exploratory typology and uses case study methodology in a banking institution. It is concluded that there is a multiplicity of publicized actions, namely environmental followed by social, mostly aimed at the external community, widely known and recognized by employees. The study provides valuable information for industry professionals and lays the foundation for future research.