Human resource management in creative industries: the case of Brazilian animation studios
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/53019 |
Resumo: | The main purpose of this study is to contribute to the understanding of human resource management processes in animation studios, which are part of the creative industry. This study adopted Chaston’s (2008) definition of creative industry as the meeting of business and culture. Chaston – among other authors – perceived the dilemma between artistic fulfilment and commercial objectives as central to this industry. But, in what ways does this dilemma translate into the operation of human resource management in Brazilian studios? In order to answer this question a qualitative research was conducted through case studies of four Brazilian animation content production companies. Data was collected through interviewing a business partner and an employee of each one of the companies. The data collected points out that human resource management tools are still rare in these work places, although managers are conscious that employees are their main business resource. In addition, it was observed that the retention of employees in these companies is related to their identification with the activity itself rather than for gratifications, such as salary or other benefits. |
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Human resource management in creative industries: the case of Brazilian animation studiosGestión de personas en la industria creativa: el caso de los estudios de animación brasileñosGestão de pessoas na indústria criativa: o caso dos estúdios de animação brasileirosCreative industryAnimationHuman resource managementIndustria creativaAnimaciónGestión de recursos humanosIndústria criativaAnimaçãoGestão de pessoasThe main purpose of this study is to contribute to the understanding of human resource management processes in animation studios, which are part of the creative industry. This study adopted Chaston’s (2008) definition of creative industry as the meeting of business and culture. Chaston – among other authors – perceived the dilemma between artistic fulfilment and commercial objectives as central to this industry. But, in what ways does this dilemma translate into the operation of human resource management in Brazilian studios? In order to answer this question a qualitative research was conducted through case studies of four Brazilian animation content production companies. Data was collected through interviewing a business partner and an employee of each one of the companies. The data collected points out that human resource management tools are still rare in these work places, although managers are conscious that employees are their main business resource. In addition, it was observed that the retention of employees in these companies is related to their identification with the activity itself rather than for gratifications, such as salary or other benefits.El objetivo principal de este artículo es contribuir a la comprensión de los procesos de gestión de recursos humanos en los estudios de animación como lugares de trabajo de la industria creativa. Hemos adoptado la definición de Chaston (2008) de la industria creativa como reunión de negocios y de la cultura. Como otros autores, Chaston percibe el dilema entre la realización artística y los objetivos comerciales como elemento central de estos sectores. ¿Pero de qué manera este dilema se refleja en la operación de gestión de recursos humanos en los estudios brasileños? Con el fin de responder a esta pregunta se realizó una investigación cualitativa mediante estudios de caso en cuatro productoras brasileñas en las que se entrevistaron a un socio y a un empleado de cada una. Los datos recogidos señalan que la gestión de recursos humanos todavía es incipiente en los estudios, aunque esté presente la noción de que la gente es el recurso principal en este tipo de negocio. Además, se observó que la retención de los colaboradores en estas empresas está mucho más relacionada a su identificación con la actividad per se que a otras retribuciones, como salarios o garantías laborales.Esta pesquisa visa entender a gestão de pessoas na indústria criativa a partir do estudo de um de seus segmentos, os estúdios de animação. Partindo da conceituação de Chaston (2008) de indústria criativa como o encontro entre negócio e cultura, observou-se o dilema entre a realização artística e os objetivos comerciais presente também nesse segmento da indústria. No estudo, pudemos aprofundar o entendimento sobre como esse dilema se reflete na operação da gestão de pessoas nesses estúdios brasileiros. Para entender essa questão foi conduzida uma pesquisa qualitativa através de estudos de casos em quatro produtoras nacionais nos quais foram entrevistados um funcionário e um sócio de cada empresa. Os dados encontrados apontam que ainda é incipiente a gestão de pessoas nesses ambientes, embora esteja presente a noção de que esses são os recursos principais que movem essas empresas. Foi observado ainda que a retenção dos colaboradores ocorre muito mais pela sua identificação com a atividade em si do que por outras retribuições, como salário ou garantias trabalhihstas.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2017-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/53019Cadernos EBAPE.BR; Vol. 15 No. 1 (2017); 132-151Cadernos EBAPE.BR; Vol. 15 Núm. 1 (2017); 132-151Cadernos EBAPE.BR; v. 15 n. 1 (2017); 132-1511679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVengporhttps://periodicos.fgv.br/cadernosebape/article/view/53019/63806https://periodicos.fgv.br/cadernosebape/article/view/53019/63802Copyright (c) 2017 Cadernos EBAPE.BRinfo:eu-repo/semantics/openAccessMachado, Marta CorrêaFischer, André Luiz2017-03-24T17:00:10Zoai:ojs.periodicos.fgv.br:article/53019Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:57.793942Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
Human resource management in creative industries: the case of Brazilian animation studios Gestión de personas en la industria creativa: el caso de los estudios de animación brasileños Gestão de pessoas na indústria criativa: o caso dos estúdios de animação brasileiros |
title |
Human resource management in creative industries: the case of Brazilian animation studios |
spellingShingle |
Human resource management in creative industries: the case of Brazilian animation studios Machado, Marta Corrêa Creative industry Animation Human resource management Industria creativa Animación Gestión de recursos humanos Indústria criativa Animação Gestão de pessoas |
title_short |
Human resource management in creative industries: the case of Brazilian animation studios |
title_full |
Human resource management in creative industries: the case of Brazilian animation studios |
title_fullStr |
Human resource management in creative industries: the case of Brazilian animation studios |
title_full_unstemmed |
Human resource management in creative industries: the case of Brazilian animation studios |
title_sort |
Human resource management in creative industries: the case of Brazilian animation studios |
author |
Machado, Marta Corrêa |
author_facet |
Machado, Marta Corrêa Fischer, André Luiz |
author_role |
author |
author2 |
Fischer, André Luiz |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Machado, Marta Corrêa Fischer, André Luiz |
dc.subject.por.fl_str_mv |
Creative industry Animation Human resource management Industria creativa Animación Gestión de recursos humanos Indústria criativa Animação Gestão de pessoas |
topic |
Creative industry Animation Human resource management Industria creativa Animación Gestión de recursos humanos Indústria criativa Animação Gestão de pessoas |
description |
The main purpose of this study is to contribute to the understanding of human resource management processes in animation studios, which are part of the creative industry. This study adopted Chaston’s (2008) definition of creative industry as the meeting of business and culture. Chaston – among other authors – perceived the dilemma between artistic fulfilment and commercial objectives as central to this industry. But, in what ways does this dilemma translate into the operation of human resource management in Brazilian studios? In order to answer this question a qualitative research was conducted through case studies of four Brazilian animation content production companies. Data was collected through interviewing a business partner and an employee of each one of the companies. The data collected points out that human resource management tools are still rare in these work places, although managers are conscious that employees are their main business resource. In addition, it was observed that the retention of employees in these companies is related to their identification with the activity itself rather than for gratifications, such as salary or other benefits. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-03-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/53019 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/53019 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/53019/63806 https://periodicos.fgv.br/cadernosebape/article/view/53019/63802 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Cadernos EBAPE.BR info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Cadernos EBAPE.BR |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 15 No. 1 (2017); 132-151 Cadernos EBAPE.BR; Vol. 15 Núm. 1 (2017); 132-151 Cadernos EBAPE.BR; v. 15 n. 1 (2017); 132-151 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Cadernos EBAPE.BR |
collection |
Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
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1798943210756636672 |