The ideology of economic growth and the business discourse of sustainable development

Detalhes bibliográficos
Autor(a) principal: Lara, Luiz Gustavo Alves de
Data de Publicação: 2017
Outros Autores: Adamoglu de Oliveira, Samir
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/59387
Resumo: This study investigates the way the growth ideology deals with the contradictions of sustainable development discourse. Reports from newspapers were analyzed, which linked state-owned companies and companies of mixed economy operating in the business of electricity generation and listed in the ISE BM&FBOVESPA to the dimensions of sustainable development of the Triple Bottom Line (3BL). Also, the sustainability reports of those companies were analyzed. The data collected is dated from 2005 to 2013. The media reports underwent content analysis aiming to find reported facts that linked those enterprises to the sustainable development themes. The reports of sustainability underwent discourse analysis with the purpose of identifying ideological demonstrations in the sustainability discourse. Using Giddens’s (1979) conceptualization of ‘ideology’, the results indicated that the growth ideology components are transferred to the discourse of sustainable development through euphemisms and semantic slips. This allows companies to take advantage of the polysemous properties of language to re-signify them by (i) the reification of the present; (ii) the defense of growth as if it were of primary collective interest, and (iii) the denial of contradictions, evidenced by conflicts between the environmental, economic and social dimensions of the Triple Bottom Line concept.
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spelling The ideology of economic growth and the business discourse of sustainable developmentLa ideología del crecimiento económico y el discurso empresarial del desarrollo sostenibleA ideologia do crescimento econômico e o discurso empresarial do desenvolvimento sustentávelEconomic GrowthSustainable DevelopmentDiscourseIdeologyCrecimiento económicoDesarrollo sostenibleDiscursoIdeologíaCrescimento econômicoDesenvolvimento sustentávelDiscursoIdeologiaThis study investigates the way the growth ideology deals with the contradictions of sustainable development discourse. Reports from newspapers were analyzed, which linked state-owned companies and companies of mixed economy operating in the business of electricity generation and listed in the ISE BM&FBOVESPA to the dimensions of sustainable development of the Triple Bottom Line (3BL). Also, the sustainability reports of those companies were analyzed. The data collected is dated from 2005 to 2013. The media reports underwent content analysis aiming to find reported facts that linked those enterprises to the sustainable development themes. The reports of sustainability underwent discourse analysis with the purpose of identifying ideological demonstrations in the sustainability discourse. Using Giddens’s (1979) conceptualization of ‘ideology’, the results indicated that the growth ideology components are transferred to the discourse of sustainable development through euphemisms and semantic slips. This allows companies to take advantage of the polysemous properties of language to re-signify them by (i) the reification of the present; (ii) the defense of growth as if it were of primary collective interest, and (iii) the denial of contradictions, evidenced by conflicts between the environmental, economic and social dimensions of the Triple Bottom Line concept.Este estudio investiga cómo la ideología del crecimiento trata las contradicciones del discurso del desarrollo sostenible. Se analizaron reportajes de los medios de comunicación que vinculaban empresas estatales y de economía mixta del ramo de generación de energía eléctrica listadas en el Índice de Sostenibilidad Empresarial de la Bolsa de Valores de São Paulo (ISE BM&FBOVESPA) a las dimensiones del desarrollo sostenible del Triple Bottom Line (3BL). También se analizaron sus informes de sostenibilidad. Los datos recogidos están fechados entre 2005 y 2013. En los reportajes se aplicó el análisis de contenido, en busca de evidencia de eventos informados que relacionaran dichas empresas con el tema desarrollo sostenible. En los informes de sostenibilidad se aplicó el análisis de discurso, con el fin de identificar manifestaciones ideológicas en el discurso de la sostenibilidad. Los resultados se discutieron dialécticamente, guiados por el concepto de ‘ideología’ sugerido por Giddens (1979). Se constató que los componentes ideológicos del crecimiento se transfieren al discurso del desarrollo sostenible a través de eufemismos y deslices semánticos, lo que permite que las empresas se valgan de las propiedades polisémicas del lenguaje para darle un nuevo significado a través de (i) reificación del presente; (ii) defensa del crecimiento como algo de interés primordialmente colectivo; y (iii) negación de las contradicciones, evidenciadas como conflictos entre las dimensiones ambiental, económica y social del modelo 3BL.Este estudo investiga a forma como a ideologia do crescimento lida com as contradições do discurso do desenvolvimento sustentável. Foram analisadas reportagens da mídia noticiosa que vinculavam empresas estatais e de economia mista do ramo de geração de energia elétrica listadas no Índice de Sustentabilidade Empresarial da Bolsa de Valores de São Paulo (ISE BM&FBOVESPA) às dimensões do desenvolvimento sustentável do Triple Bottom Line (3BL). Também foram analisados seus relatórios de sustentabilidade. Os dados coletados são datados de 2005 a 2013. Às reportagens foi empregada análise de conteúdo, buscando evidências de acontecimentos noticiados que relacionam aquelas empresas ao tema desenvolvimento sustentável. Aos relatórios de sustentabilidade foi empregada análise de discurso, com a finalidade de identificar manifestações ideológicas no discurso da sustentabilidade. Os resultados foram discutidos dialeticamente, pautados na conceituação de ‘ideologia’ sugerida por Giddens (1979). Verificou-se que os componentes ideológicos do crescimento transferem-se para o discurso do desenvolvimento sustentável mediante eufemismos e deslizes semânticos, permitindo às empresas usufruir das propriedades polissêmicas da linguagem para ressignificá-la por meio da (i) reificação do presente; (ii) defesa do crescimento como algo de interesse primariamente coletivo; e (iii) negação das contradições, evidenciadas como conflitos entre as dimensões ambiental, econômica e social do modelo 3BL.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2017-05-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/59387Cadernos EBAPE.BR; Vol. 15 No. 2 (2017); 326-348Cadernos EBAPE.BR; Vol. 15 Núm. 2 (2017); 326-348Cadernos EBAPE.BR; v. 15 n. 2 (2017); 326-3481679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/59387/66324Copyright (c) 2017 Cadernos EBAPE.BRinfo:eu-repo/semantics/openAccessLara, Luiz Gustavo Alves deAdamoglu de Oliveira, Samir2017-06-28T13:42:46Zoai:ojs.periodicos.fgv.br:article/59387Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:00.528232Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv The ideology of economic growth and the business discourse of sustainable development
La ideología del crecimiento económico y el discurso empresarial del desarrollo sostenible
A ideologia do crescimento econômico e o discurso empresarial do desenvolvimento sustentável
title The ideology of economic growth and the business discourse of sustainable development
spellingShingle The ideology of economic growth and the business discourse of sustainable development
Lara, Luiz Gustavo Alves de
Economic Growth
Sustainable Development
Discourse
Ideology
Crecimiento económico
Desarrollo sostenible
Discurso
Ideología
Crescimento econômico
Desenvolvimento sustentável
Discurso
Ideologia
title_short The ideology of economic growth and the business discourse of sustainable development
title_full The ideology of economic growth and the business discourse of sustainable development
title_fullStr The ideology of economic growth and the business discourse of sustainable development
title_full_unstemmed The ideology of economic growth and the business discourse of sustainable development
title_sort The ideology of economic growth and the business discourse of sustainable development
author Lara, Luiz Gustavo Alves de
author_facet Lara, Luiz Gustavo Alves de
Adamoglu de Oliveira, Samir
author_role author
author2 Adamoglu de Oliveira, Samir
author2_role author
dc.contributor.author.fl_str_mv Lara, Luiz Gustavo Alves de
Adamoglu de Oliveira, Samir
dc.subject.por.fl_str_mv Economic Growth
Sustainable Development
Discourse
Ideology
Crecimiento económico
Desarrollo sostenible
Discurso
Ideología
Crescimento econômico
Desenvolvimento sustentável
Discurso
Ideologia
topic Economic Growth
Sustainable Development
Discourse
Ideology
Crecimiento económico
Desarrollo sostenible
Discurso
Ideología
Crescimento econômico
Desenvolvimento sustentável
Discurso
Ideologia
description This study investigates the way the growth ideology deals with the contradictions of sustainable development discourse. Reports from newspapers were analyzed, which linked state-owned companies and companies of mixed economy operating in the business of electricity generation and listed in the ISE BM&FBOVESPA to the dimensions of sustainable development of the Triple Bottom Line (3BL). Also, the sustainability reports of those companies were analyzed. The data collected is dated from 2005 to 2013. The media reports underwent content analysis aiming to find reported facts that linked those enterprises to the sustainable development themes. The reports of sustainability underwent discourse analysis with the purpose of identifying ideological demonstrations in the sustainability discourse. Using Giddens’s (1979) conceptualization of ‘ideology’, the results indicated that the growth ideology components are transferred to the discourse of sustainable development through euphemisms and semantic slips. This allows companies to take advantage of the polysemous properties of language to re-signify them by (i) the reification of the present; (ii) the defense of growth as if it were of primary collective interest, and (iii) the denial of contradictions, evidenced by conflicts between the environmental, economic and social dimensions of the Triple Bottom Line concept.
publishDate 2017
dc.date.none.fl_str_mv 2017-05-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/59387
url https://periodicos.fgv.br/cadernosebape/article/view/59387
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/59387/66324
dc.rights.driver.fl_str_mv Copyright (c) 2017 Cadernos EBAPE.BR
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Cadernos EBAPE.BR
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 15 No. 2 (2017); 326-348
Cadernos EBAPE.BR; Vol. 15 Núm. 2 (2017); 326-348
Cadernos EBAPE.BR; v. 15 n. 2 (2017); 326-348
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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