Managerial discourse to control professors in private higher education institutions: a critical analysis

Detalhes bibliográficos
Autor(a) principal: Medeiros, Bárbara Novaes
Data de Publicação: 2019
Outros Autores: Siqueira, Marcus Vínicius Soares
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/73014
Resumo: This study aims to analyze the managerial discourse used to control professors in private higher education institutions (HEIs). The aim is to verify the characteristics of the managerial power and individuals that influence the production of the managerial discourse, apprehend the mechanisms of the promotion of the discourse in the researched organizations, and to understand how the managers symbolize the managerial role operated within the managerialist ideology in the HEI and make it subjective. A qualitative and exploratory-descriptive research was carried out based on a study with twelve managers of three private HEI in a city located in the state of Minas Gerais, Brazil. The data was collected through interview, based on a semi-structured and in-depth script. The analysis of data was based on the Critical Discourse Analysis inspired by the theoretical-methodological assertions by Fairclough (2016) together with the mode of inductive analysis under the perspective of the Clinical Sociology. The results revealed that the managerial discourse used to control professors is permeated by characteristics of managerial power in the ideological, cultural, political, economic and psychological domain. It is produced by the managers with the influence of the owners/board of directors/executive director. It was observed that the managers need to promote the discourse using mainly mechanisms of mediation. Managers subjectivized and symbolized the work and the institution positively in order to promote them based on a point of view of pleasure. Then, shortly afterward when questioned about working conditions, they revealed that they work in a context permeated by the managerialist ideology.
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spelling Managerial discourse to control professors in private higher education institutions: a critical analysisDiscurso gerencial en el control de docentes en instituciones de enseñanza superior privadas: un análisis críticoDiscurso gerencial no controle de docentes em instituições de Ensino Superior privadas: uma análise críticaManagement discourse. Managerialist Ideology. Private Higher Education. Professor Control. Work Meanings.Discurso gerencial. Ideología gerencialista. Enseñanza superior privada. Control de docentes. Sentidos del trabajo.Discurso Gerencial. Ideologia Gerencialista. Ensino Superior Privado. Controle de Docentes. Sentidos do Trabalho.This study aims to analyze the managerial discourse used to control professors in private higher education institutions (HEIs). The aim is to verify the characteristics of the managerial power and individuals that influence the production of the managerial discourse, apprehend the mechanisms of the promotion of the discourse in the researched organizations, and to understand how the managers symbolize the managerial role operated within the managerialist ideology in the HEI and make it subjective. A qualitative and exploratory-descriptive research was carried out based on a study with twelve managers of three private HEI in a city located in the state of Minas Gerais, Brazil. The data was collected through interview, based on a semi-structured and in-depth script. The analysis of data was based on the Critical Discourse Analysis inspired by the theoretical-methodological assertions by Fairclough (2016) together with the mode of inductive analysis under the perspective of the Clinical Sociology. The results revealed that the managerial discourse used to control professors is permeated by characteristics of managerial power in the ideological, cultural, political, economic and psychological domain. It is produced by the managers with the influence of the owners/board of directors/executive director. It was observed that the managers need to promote the discourse using mainly mechanisms of mediation. Managers subjectivized and symbolized the work and the institution positively in order to promote them based on a point of view of pleasure. Then, shortly afterward when questioned about working conditions, they revealed that they work in a context permeated by the managerialist ideology.Este estudio tiene como objetivo analizar el discurso gerencial en el control de docentes en Instituciones de Enseñanza Superior privadas (IES). Se pretende verificar las características del poder gerencialista y de individuos que influyen en la producción del discurso gerencial, aprehender los mecanismos de su promoción en las organizaciones investigadas, además de comprender cómo los gerentes simbolizan y subjetivan el papel gerencial ejercido en el ámbito de la ideología gerencialista de las IES. Se desarrolló una investigación cualitativa y exploratoria-descriptiva, basada en un estudio con 12 gerentes de 3 IES privadas en una ciudad del estado de Minas Gerais. La entrevista se utilizó como técnica de recolección de datos, a partir de un guión semiestructurado y en profundidad. Para el análisis de datos se adoptó el Análisis Crítico del Discurso, inspirado en las aserciones teórico-metodológicas de Fairclough (2016) junto con el modo de análisis inductivo bajo la perspectiva de la Sociología Clínica. Los resultados revelaron que el discurso gerencial está permeado por características del poder gerencialista en el dominio ideológico, cultural, político, económico y psicológico en el control de los docentes. Es producido por los gerentes con influencia de los propietarios/junta directiva/dirección ejecutiva. Se observó que los gerentes tienen necesidad de promover el discurso utilizando, principalmente, mecanismos de mediación. Se constató que los gerentes subjetivaron y simbolizaron el trabajo y las IES de forma positiva a fin de promoverlas solamente bajo la óptica del placer. Sin embargo, al ser cuestionados sobre de las condiciones de trabajo, revelaron que trabajan en un contexto impregnado por la ideología gerencialista.Este estudo tem por objetivo analisar o discurso gerencial no controle de docentes em instituições de Ensino Superior (IES) privadas. Pretende-se verificar características do poder gerencialista e indivíduos que influenciam a produção do discurso gerencial, apreender os mecanismos de sua promoção nas organizações pesquisadas, além de compreender como os gerentes simbolizam e subjetivam o papel gerencial exercido no âmbito da ideologia gerencialista das IES. Desenvolveu-se pesquisa qualitativa e exploratório-descritiva, baseada em estudo com 12 gerentes de 3 IES privadas realizado em 1 cidade de Minas Gerais. A entrevista foi utilizada como técnica de coleta de dados, a partir de roteiro semiestruturado e em profundidade. Para a análise de dados, adotou-se a Análise Crítica do Discurso (ACD), inspirada nas asserções teórico-metodológicas de Fairclough (2016), junto com o modo de análise indutivo sob a perspectiva da Sociologia Clínica (SC). Os resultados revelaram que o discurso gerencial é perpassado por características do poder gerencialista no domínio ideológico, cultural, político, econômico e psicológico no controle dos docentes. É produzido pelos gerentes com influência de proprietários/conselho/direção executiva. Observou-se que os gerentes têm necessidade de promover o discurso utilizando, principalmente, mecanismos de mediação. Constatou-se que os gerentes subjetivaram e simbolizaram o trabalho e as IES de modo positivo a fim de promovê-los apenas sob a ótica do prazer. Entretanto, logo em seguida, questionados acerca das condições de trabalho, revelaram que trabalham em um contexto permeado pela ideologia gerencialista.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2019-02-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/73014Cadernos EBAPE.BR; Vol. 17 No. 2 (2019); 294-304Cadernos EBAPE.BR; Vol. 17 Núm. 2 (2019); 294-304Cadernos EBAPE.BR; v. 17 n. 2 (2019); 294-3041679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/73014/75138https://periodicos.fgv.br/cadernosebape/article/view/73014/75142Copyright (c) 2019 Cadernos EBAPE.BRinfo:eu-repo/semantics/openAccessMedeiros, Bárbara NovaesSiqueira, Marcus Vínicius Soares2019-07-18T19:55:10Zoai:ojs.periodicos.fgv.br:article/73014Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:06.841466Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Managerial discourse to control professors in private higher education institutions: a critical analysis
Discurso gerencial en el control de docentes en instituciones de enseñanza superior privadas: un análisis crítico
Discurso gerencial no controle de docentes em instituições de Ensino Superior privadas: uma análise crítica
title Managerial discourse to control professors in private higher education institutions: a critical analysis
spellingShingle Managerial discourse to control professors in private higher education institutions: a critical analysis
Medeiros, Bárbara Novaes
Management discourse. Managerialist Ideology. Private Higher Education. Professor Control. Work Meanings.
Discurso gerencial. Ideología gerencialista. Enseñanza superior privada. Control de docentes. Sentidos del trabajo.
Discurso Gerencial. Ideologia Gerencialista. Ensino Superior Privado. Controle de Docentes. Sentidos do Trabalho.
title_short Managerial discourse to control professors in private higher education institutions: a critical analysis
title_full Managerial discourse to control professors in private higher education institutions: a critical analysis
title_fullStr Managerial discourse to control professors in private higher education institutions: a critical analysis
title_full_unstemmed Managerial discourse to control professors in private higher education institutions: a critical analysis
title_sort Managerial discourse to control professors in private higher education institutions: a critical analysis
author Medeiros, Bárbara Novaes
author_facet Medeiros, Bárbara Novaes
Siqueira, Marcus Vínicius Soares
author_role author
author2 Siqueira, Marcus Vínicius Soares
author2_role author
dc.contributor.author.fl_str_mv Medeiros, Bárbara Novaes
Siqueira, Marcus Vínicius Soares
dc.subject.por.fl_str_mv Management discourse. Managerialist Ideology. Private Higher Education. Professor Control. Work Meanings.
Discurso gerencial. Ideología gerencialista. Enseñanza superior privada. Control de docentes. Sentidos del trabajo.
Discurso Gerencial. Ideologia Gerencialista. Ensino Superior Privado. Controle de Docentes. Sentidos do Trabalho.
topic Management discourse. Managerialist Ideology. Private Higher Education. Professor Control. Work Meanings.
Discurso gerencial. Ideología gerencialista. Enseñanza superior privada. Control de docentes. Sentidos del trabajo.
Discurso Gerencial. Ideologia Gerencialista. Ensino Superior Privado. Controle de Docentes. Sentidos do Trabalho.
description This study aims to analyze the managerial discourse used to control professors in private higher education institutions (HEIs). The aim is to verify the characteristics of the managerial power and individuals that influence the production of the managerial discourse, apprehend the mechanisms of the promotion of the discourse in the researched organizations, and to understand how the managers symbolize the managerial role operated within the managerialist ideology in the HEI and make it subjective. A qualitative and exploratory-descriptive research was carried out based on a study with twelve managers of three private HEI in a city located in the state of Minas Gerais, Brazil. The data was collected through interview, based on a semi-structured and in-depth script. The analysis of data was based on the Critical Discourse Analysis inspired by the theoretical-methodological assertions by Fairclough (2016) together with the mode of inductive analysis under the perspective of the Clinical Sociology. The results revealed that the managerial discourse used to control professors is permeated by characteristics of managerial power in the ideological, cultural, political, economic and psychological domain. It is produced by the managers with the influence of the owners/board of directors/executive director. It was observed that the managers need to promote the discourse using mainly mechanisms of mediation. Managers subjectivized and symbolized the work and the institution positively in order to promote them based on a point of view of pleasure. Then, shortly afterward when questioned about working conditions, they revealed that they work in a context permeated by the managerialist ideology.
publishDate 2019
dc.date.none.fl_str_mv 2019-02-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/73014
url https://periodicos.fgv.br/cadernosebape/article/view/73014
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/73014/75138
https://periodicos.fgv.br/cadernosebape/article/view/73014/75142
dc.rights.driver.fl_str_mv Copyright (c) 2019 Cadernos EBAPE.BR
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Cadernos EBAPE.BR
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 17 No. 2 (2019); 294-304
Cadernos EBAPE.BR; Vol. 17 Núm. 2 (2019); 294-304
Cadernos EBAPE.BR; v. 17 n. 2 (2019); 294-304
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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