The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/5069 |
Resumo: | It is intended through this article to enlighten how the spatial changes (symbolic and geographical) transformed the business strategies of the informal economic organizations, when they were moved from the streets to a popular shopping named Oiapoque, the first of this kind at Belo Horizonte/MG. Trough the perspective of strategy as a social construction and based on the sociological categories of "rua" (street) and "casa" (home) of DaMatta (1991), about the Brazilian society, it is assumed that the symbolical meaning of the shopping is a fundamental factor on the building strategy process as a social construction. Primaries data were collected trough semi-structured interview and the technique of subject analysis was used. In conclusion, it was perceived that the locus of this research is understood both as "rua" (street) and "casa" (home) by the respondents. The first group tried to sustain their former strategic practice on the new geographical place, the shopping Oiapoque, because they didn't feel it as their "casa" (home). The second group, otherwise, built new strategies practices, based upon the conception as the shopping as a new "casa" (home). |
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The symbolic spaces and the constructions of strategies in the Oiapoque popular shoppingOs espaços simbólicos e a construção de estratégias no shopping popular OiapoqueIt is intended through this article to enlighten how the spatial changes (symbolic and geographical) transformed the business strategies of the informal economic organizations, when they were moved from the streets to a popular shopping named Oiapoque, the first of this kind at Belo Horizonte/MG. Trough the perspective of strategy as a social construction and based on the sociological categories of "rua" (street) and "casa" (home) of DaMatta (1991), about the Brazilian society, it is assumed that the symbolical meaning of the shopping is a fundamental factor on the building strategy process as a social construction. Primaries data were collected trough semi-structured interview and the technique of subject analysis was used. In conclusion, it was perceived that the locus of this research is understood both as "rua" (street) and "casa" (home) by the respondents. The first group tried to sustain their former strategic practice on the new geographical place, the shopping Oiapoque, because they didn't feel it as their "casa" (home). The second group, otherwise, built new strategies practices, based upon the conception as the shopping as a new "casa" (home).O objetivo deste artigo é evidenciar em que sentido as mudanças espaciais (físicas e simbólicas) transformaram as estratégias de gestores da economia informal, quando estes foram retirados das ruas e passaram a atuar como lojistas no Shopping Popular Oiapoque, o primeiro da cidade de Belo Horizonte/MG. Com base na abordagem da estratégia como prática social e à luz das categorias sociológicas "casa" e "rua" de DaMatta (1991) acerca da sociedade brasileira, assume-se que, no estudo em questão, o significado simbólico atribuído ao espaço é fator fundamental à análise das estratégias como prática social. Os dados foram coletados por meio de entrevistas semi-estruturadas, realizadas no ano de 2006, e examinados por meio da análise de conteúdo. Como conclusão, observou-se que, no locus do estudo, o espaço simbólico do shopping como "rua" e da rua como "casa" coexiste com o espaço simbólico do shopping como "casa" e da rua como "rua". Os dois espaços simbólicos envolvem o fazer estratégia dos sujeitos que atuam no shopping. Os sujeitos alinhados com o primeiro buscam resgatar práticas anteriores perdidas ao entrar no shopping. Os sujeitos alinhados com o segundo buscam novas práticas: para eles o shopping não é apenas uma "casa", mas uma nova "casa", na qual se situam com novas práticas sociais.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2008-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5069Cadernos EBAPE.BR; Vol. 6 No. 2 (2008); 1 a 13Cadernos EBAPE.BR; Vol. 6 Núm. 2 (2008); 1 a 13Cadernos EBAPE.BR; v. 6 n. 2 (2008); 1 a 131679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5069/3803Carrieri, Alexandre de PáduaMurta, Ivana Benevides DutraMendonça, Milena Cristiane NascimentoMaranhão, Carolina Machado Saraiva de AlbuquerqueSilva, Alfredo Rodrigues Leite dainfo:eu-repo/semantics/openAccess2016-10-10T17:18:20Zoai:ojs.periodicos.fgv.br:article/5069Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:26.648777Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping Os espaços simbólicos e a construção de estratégias no shopping popular Oiapoque |
title |
The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping |
spellingShingle |
The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping Carrieri, Alexandre de Pádua |
title_short |
The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping |
title_full |
The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping |
title_fullStr |
The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping |
title_full_unstemmed |
The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping |
title_sort |
The symbolic spaces and the constructions of strategies in the Oiapoque popular shopping |
author |
Carrieri, Alexandre de Pádua |
author_facet |
Carrieri, Alexandre de Pádua Murta, Ivana Benevides Dutra Mendonça, Milena Cristiane Nascimento Maranhão, Carolina Machado Saraiva de Albuquerque Silva, Alfredo Rodrigues Leite da |
author_role |
author |
author2 |
Murta, Ivana Benevides Dutra Mendonça, Milena Cristiane Nascimento Maranhão, Carolina Machado Saraiva de Albuquerque Silva, Alfredo Rodrigues Leite da |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Carrieri, Alexandre de Pádua Murta, Ivana Benevides Dutra Mendonça, Milena Cristiane Nascimento Maranhão, Carolina Machado Saraiva de Albuquerque Silva, Alfredo Rodrigues Leite da |
description |
It is intended through this article to enlighten how the spatial changes (symbolic and geographical) transformed the business strategies of the informal economic organizations, when they were moved from the streets to a popular shopping named Oiapoque, the first of this kind at Belo Horizonte/MG. Trough the perspective of strategy as a social construction and based on the sociological categories of "rua" (street) and "casa" (home) of DaMatta (1991), about the Brazilian society, it is assumed that the symbolical meaning of the shopping is a fundamental factor on the building strategy process as a social construction. Primaries data were collected trough semi-structured interview and the technique of subject analysis was used. In conclusion, it was perceived that the locus of this research is understood both as "rua" (street) and "casa" (home) by the respondents. The first group tried to sustain their former strategic practice on the new geographical place, the shopping Oiapoque, because they didn't feel it as their "casa" (home). The second group, otherwise, built new strategies practices, based upon the conception as the shopping as a new "casa" (home). |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/5069 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/5069 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/5069/3803 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 6 No. 2 (2008); 1 a 13 Cadernos EBAPE.BR; Vol. 6 Núm. 2 (2008); 1 a 13 Cadernos EBAPE.BR; v. 6 n. 2 (2008); 1 a 13 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Cadernos EBAPE.BR |
collection |
Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
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