Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts?
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/15135 |
Resumo: | This thesis looks into the strategic dimensions that Multi-National Companies (MNC) consider when they start the operation in a new country in Latin America and if all have the same weight or relevance when doing the strategic decisions as a guide to land onto a new country. Understanding the weight that MNCs gives to them can prompt to understand the reasons behind the success stories, the struggles - and even failures - that some companies had in the aforementioned region. The approach was via an initial analysis of the scholar bibliography in order to define three main dimensions in the models or frameworks that deal with the strategy used to land. After this, and through interviews, was found out how relevant are each of them for their companies, how they weight them and if there were other dimensions considered. The question that this thesis contributes to understand is if all new market strategic dimensions are equally relevant for a MNC when arriving to Latin America. The results show a predominance of the cultural aspect and in second place, the considered entry strategy (alliances, speed, size, etc.). |
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Reyes, Felipe AlejandroEscolas::EBAPEGonçalves, José Mauro NunesRossi, Luis FilipeCosta, Ricardo Sarmento2016-02-01T13:46:25Z2016-02-01T13:46:25Z2015-10-27REYES, Felipe Alejandro. Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts?. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015.http://hdl.handle.net/10438/15135This thesis looks into the strategic dimensions that Multi-National Companies (MNC) consider when they start the operation in a new country in Latin America and if all have the same weight or relevance when doing the strategic decisions as a guide to land onto a new country. Understanding the weight that MNCs gives to them can prompt to understand the reasons behind the success stories, the struggles - and even failures - that some companies had in the aforementioned region. The approach was via an initial analysis of the scholar bibliography in order to define three main dimensions in the models or frameworks that deal with the strategy used to land. After this, and through interviews, was found out how relevant are each of them for their companies, how they weight them and if there were other dimensions considered. The question that this thesis contributes to understand is if all new market strategic dimensions are equally relevant for a MNC when arriving to Latin America. The results show a predominance of the cultural aspect and in second place, the considered entry strategy (alliances, speed, size, etc.).engAre all new market entry strategic dimensions equally relevant?: insights from some chilean experts?info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisAdministração de empresasPlanejamento empresarialEmpresas multinacionaisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALFelipe.pdfFelipe.pdfapplication/pdf1895549https://repositorio.fgv.br/bitstreams/d7690bc7-467d-4121-bc67-613ff36d1331/downloadb9376b56181e5efd8bce0b9c18ba1052MD53LICENSElicense.txtlicense.txttext/plain; charset=utf-84707https://repositorio.fgv.br/bitstreams/fa3c5e83-99a8-4939-9931-b9590c77423a/downloaddfb340242cced38a6cca06c627998fa1MD52TEXTFelipe.pdf.txtFelipe.pdf.txtExtracted 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dc.title.eng.fl_str_mv |
Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts? |
title |
Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts? |
spellingShingle |
Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts? Reyes, Felipe Alejandro Administração de empresas Planejamento empresarial Empresas multinacionais |
title_short |
Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts? |
title_full |
Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts? |
title_fullStr |
Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts? |
title_full_unstemmed |
Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts? |
title_sort |
Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts? |
author |
Reyes, Felipe Alejandro |
author_facet |
Reyes, Felipe Alejandro |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Gonçalves, José Mauro Nunes Rossi, Luis Filipe |
dc.contributor.author.fl_str_mv |
Reyes, Felipe Alejandro |
dc.contributor.advisor1.fl_str_mv |
Costa, Ricardo Sarmento |
contributor_str_mv |
Costa, Ricardo Sarmento |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
topic |
Administração de empresas Planejamento empresarial Empresas multinacionais |
dc.subject.bibliodata.por.fl_str_mv |
Planejamento empresarial Empresas multinacionais |
description |
This thesis looks into the strategic dimensions that Multi-National Companies (MNC) consider when they start the operation in a new country in Latin America and if all have the same weight or relevance when doing the strategic decisions as a guide to land onto a new country. Understanding the weight that MNCs gives to them can prompt to understand the reasons behind the success stories, the struggles - and even failures - that some companies had in the aforementioned region. The approach was via an initial analysis of the scholar bibliography in order to define three main dimensions in the models or frameworks that deal with the strategy used to land. After this, and through interviews, was found out how relevant are each of them for their companies, how they weight them and if there were other dimensions considered. The question that this thesis contributes to understand is if all new market strategic dimensions are equally relevant for a MNC when arriving to Latin America. The results show a predominance of the cultural aspect and in second place, the considered entry strategy (alliances, speed, size, etc.). |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-10-27 |
dc.date.accessioned.fl_str_mv |
2016-02-01T13:46:25Z |
dc.date.available.fl_str_mv |
2016-02-01T13:46:25Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
REYES, Felipe Alejandro. Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts?. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/15135 |
identifier_str_mv |
REYES, Felipe Alejandro. Are all new market entry strategic dimensions equally relevant?: insights from some chilean experts?. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015. |
url |
http://hdl.handle.net/10438/15135 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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FGV |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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