Análise de recursos e capacidades em empresas de serviços profissionais: análise comparativa em escritórios de arquitetura paulistas consolidados

• Autor(a) principal: Perez, Ana Paula Wey
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: http://hdl.handle.net/10438/11756
• topic: Estratégia de serviços; Recursos; Capacidades; Arquitetura; Administração de empresas; Vantagem competitiva; Arquitetura - São Paulo (Estado); Desempenho; Marketing de serviços (Arquitetura)

The architecture´ market takes care of a specific type of people with economic power and taste, in other words, is a luxury activity, wich has a large competition. The present work try to understand how some architecture firms, even in the face of such barriers can stand out against others. The project attempts to identify the most relevant resources and capabilities within these success architecture offices. The study is focused on the resource based view (RBV) and the concepts related to professional service firms. The methodology was qualitative, exploratory study using data collection conducted through semi-structured interview, followed by a comparative analysis. The architecture firms were selected by a panel with the success criteria, drawn from interviews with experts in the architecture market. The results show the relationship between the size of the chosen offices (number of architects, projects in progress and completed works) and the features and capabilities found ( the role of leadership, centralization of creation, prospecting, management office and outsourcing)