Paving the way to ultra-fast fashion: an exploratory research
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/25784 |
Resumo: | This research study focuses on a new concept in fashion called ultra-fast fashion. As being underresearched, there is an opportunity for an exploration of what this new concept is, examine its possible differences and similarities with the well-developed business model called fast-fashion, and determine if ultra-fast fashion is a new business model or a mere new segment in fashion. This study took a qualitative approach, using document analysis and in-depth interviews with industry specialists. After conducting a document analysis of secondary data and collecting indepth interviews, our main results indicate that ultra-fast fashion can be seen as a potential new business model in fashion following a faster supply chain strategy to attend to consumer demands in an innovative way. Ultra-fast fashion has a direct-to-consumer business model with a focus on producing clothes on an on-demand basis, and higher data-reliance mainly collected through a vertically-integrated e-commerce. In addition, ultra-fast fashion’s supply chain strategy mainly avoids excess inventory, focuses on local manufacturing, on-demand production, shorter lead times of a few days to a week with a combination of agile, lean, and responsive supply chain strategies. |
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Camargo, Lucas RamosEscolas::EAESPFigueiredo, Júlio Cesar Bastos deScarpin, Márcia Regina SantiagoPereira, Susana Carla Farias2018-12-14T13:37:10Z2018-12-14T13:37:10Z2018-11-21http://hdl.handle.net/10438/25784This research study focuses on a new concept in fashion called ultra-fast fashion. As being underresearched, there is an opportunity for an exploration of what this new concept is, examine its possible differences and similarities with the well-developed business model called fast-fashion, and determine if ultra-fast fashion is a new business model or a mere new segment in fashion. This study took a qualitative approach, using document analysis and in-depth interviews with industry specialists. After conducting a document analysis of secondary data and collecting indepth interviews, our main results indicate that ultra-fast fashion can be seen as a potential new business model in fashion following a faster supply chain strategy to attend to consumer demands in an innovative way. Ultra-fast fashion has a direct-to-consumer business model with a focus on producing clothes on an on-demand basis, and higher data-reliance mainly collected through a vertically-integrated e-commerce. In addition, ultra-fast fashion’s supply chain strategy mainly avoids excess inventory, focuses on local manufacturing, on-demand production, shorter lead times of a few days to a week with a combination of agile, lean, and responsive supply chain strategies.Esta pesquisa tem como objetivo focar em um novo conceito no segmento da moda chamado Ultra-fast fashion. Sendo um termo ainda pouco pesquisado, há uma oportunidade para explorar o que é esse novo conceito, examinar suas possíveis diferenças e semelhanças com o modelo de negócio mais estabelecido chamado fast-fashion e determinar se ultra-fast fashion pode ser considerado um novo modelo de negócio ou um novo segmento da moda. Este estudo teve uma abordagem qualitativa, usando análise documental e entrevistas em profundidade com especialistas da indústria da moda. Após conduzir uma análise documental de dados secundários e coletar entrevistas em profundidade, nossos principais resultados indicam que ultra-fast fashion pode ser visto potencialmente como um novo modelo de negócio, seguindo uma estratégia de cadeia de suprimentos mais rápida para atender às demandas do consumidor de forma inovadora. Ultra-fast fashion tem um modelo de negócio diretamente focado no consumidor, com ênfase na confecção de roupas sob demanda, e grande dependência do uso de dados coletados através de um comércio eletrônico integrado verticalmente. Além disso, ultra-fast fashion possui uma combinação de estratégias de cadeia de suprimentos ágeis, flexíveis e responsivas, onde tende-se a evitar o excesso de estoque, com maior confecção local e lead times que variam desde alguns dias a uma semana.engUltra-fast fashionFast fashionFashion industryFashion marketingSupply chain managementIndústria da modaGestão de cadeia de suprimentosAdministração de empresasModa - MercadoLogística empresarialVestuário - Aspectos econômicosPaving the way to ultra-fast fashion: an exploratory researchinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVTEXTFINAL - Paving the way to ultra-fast fashion - Lucas R C.pdf.txtFINAL - Paving the way to ultra-fast fashion - Lucas R C.pdf.txtExtracted 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dc.title.eng.fl_str_mv |
Paving the way to ultra-fast fashion: an exploratory research |
title |
Paving the way to ultra-fast fashion: an exploratory research |
spellingShingle |
Paving the way to ultra-fast fashion: an exploratory research Camargo, Lucas Ramos Ultra-fast fashion Fast fashion Fashion industry Fashion marketing Supply chain management Indústria da moda Gestão de cadeia de suprimentos Administração de empresas Moda - Mercado Logística empresarial Vestuário - Aspectos econômicos |
title_short |
Paving the way to ultra-fast fashion: an exploratory research |
title_full |
Paving the way to ultra-fast fashion: an exploratory research |
title_fullStr |
Paving the way to ultra-fast fashion: an exploratory research |
title_full_unstemmed |
Paving the way to ultra-fast fashion: an exploratory research |
title_sort |
Paving the way to ultra-fast fashion: an exploratory research |
author |
Camargo, Lucas Ramos |
author_facet |
Camargo, Lucas Ramos |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Figueiredo, Júlio Cesar Bastos de Scarpin, Márcia Regina Santiago |
dc.contributor.author.fl_str_mv |
Camargo, Lucas Ramos |
dc.contributor.advisor1.fl_str_mv |
Pereira, Susana Carla Farias |
contributor_str_mv |
Pereira, Susana Carla Farias |
dc.subject.eng.fl_str_mv |
Ultra-fast fashion Fast fashion Fashion industry Fashion marketing Supply chain management |
topic |
Ultra-fast fashion Fast fashion Fashion industry Fashion marketing Supply chain management Indústria da moda Gestão de cadeia de suprimentos Administração de empresas Moda - Mercado Logística empresarial Vestuário - Aspectos econômicos |
dc.subject.por.fl_str_mv |
Indústria da moda Gestão de cadeia de suprimentos |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Moda - Mercado Logística empresarial Vestuário - Aspectos econômicos |
description |
This research study focuses on a new concept in fashion called ultra-fast fashion. As being underresearched, there is an opportunity for an exploration of what this new concept is, examine its possible differences and similarities with the well-developed business model called fast-fashion, and determine if ultra-fast fashion is a new business model or a mere new segment in fashion. This study took a qualitative approach, using document analysis and in-depth interviews with industry specialists. After conducting a document analysis of secondary data and collecting indepth interviews, our main results indicate that ultra-fast fashion can be seen as a potential new business model in fashion following a faster supply chain strategy to attend to consumer demands in an innovative way. Ultra-fast fashion has a direct-to-consumer business model with a focus on producing clothes on an on-demand basis, and higher data-reliance mainly collected through a vertically-integrated e-commerce. In addition, ultra-fast fashion’s supply chain strategy mainly avoids excess inventory, focuses on local manufacturing, on-demand production, shorter lead times of a few days to a week with a combination of agile, lean, and responsive supply chain strategies. |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-12-14T13:37:10Z |
dc.date.available.fl_str_mv |
2018-12-14T13:37:10Z |
dc.date.issued.fl_str_mv |
2018-11-21 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/25784 |
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http://hdl.handle.net/10438/25784 |
dc.language.iso.fl_str_mv |
eng |
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eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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