Relação entre os resultados do estudo de competitividade do turismo nacional e a agenda do Ministério do Turismo

• Main Author: Pereira Junior, Airton Nogueira
• Publication Date: 2015
• Format: Master thesis
• Language: por
• Source: Repositório Institucional do FGV (FGV Repositório Digital)
• Download full: http://hdl.handle.net/10438/14976
• topic: Tourism; Public policy; Policy agenda; Competitiveness; Turismo; Competitividade; Políticas públicas; Agenda de politicas; Administração de empresas; Turismo; Concorrência; Políticas públicas

Tourism has grown quite worldwide and being framed increasingly in economic perspective, the results it provides. From this perspective, the performance of their destiny is now assessed with the same parameter of other market activities: competitiveness. In Brazil, to attend the National Tourism Plan goal to develop 65 tourist destinations in order to leave them in a position to compete internationally, the Getúlio Vargas Foundation, the Ministry of Tourism and the National Support Service for Micro and Small Business conducted a diagnosis of its competitiveness. The results, pointing out the necessary actions are described in the 'Competitiveness Study 65 destinations inducers Development of Regional Tourism.' The objective of this work is to verify that the results of this study, given the deadline set in the Plan for the structuring of destinations, influenced the agenda of the Ministry of Tourism, in terms of creating specific aspects of programs to reach the planned purposes. To do so, a documentary research was made, through which it was shown that the problems detected in the study were not considered priority, remaining at the level of the other country's problems, not their solution was in line with the actions of the Ministry