Geração de valor em green buildings: um estudo sobre shopping centers no Brasil
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/10914 |
Resumo: | The increasing public interest about the sustainability debate shows the importance of how investments in environmental projects are linked with business strategy and how managers perceive their value creation. This research investigated why real estate managers, more specifically the company Sonae Sierra Brazil (Shopping Centers industry), decide to adopt environmental prerogatives, specifically on Green Buildings. This exploratory research contributes to a better understanding of when adoption of this type of project creates value, by analyzing perception of company’s executives, competitors, and one of its main stakeholders: retail operations (tenants). Thus, interviews were conducted to observe different expressions of value normally perceived, or contrasting factors limiting these values, and compare if these values perceived by company managers are shared by their counterparts. The results indicated primarily intangible values such as corporate identity creation, enterprise integration and knowledge transfer and signaling to the market, to which it was not observed any specific restriction. The results also showed that certain types of value usually taken as relevant in motivating the adoption of these projects, such as differentiation and enhancing the brand values are often highlighted, but accompanied by questions and restrictions. It is expected, therefore, that the findings will contribute to deepening the understanding of how organizations realize demand for projects that are environmentally efficient and increase the perception of value that such projects provide, in order to foster informed decisions and formulating better public policies. |
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Oliveira, CristianoEscolas::EAESPOrssatto, Renato João2013-06-14T18:19:10Z2013-06-14T18:19:10Z2013-05-17OLIVEIRA, Cristiano. Geração de valor em green buildings: um estudo sobre shopping centers no Brasil. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2013.http://hdl.handle.net/10438/10914The increasing public interest about the sustainability debate shows the importance of how investments in environmental projects are linked with business strategy and how managers perceive their value creation. This research investigated why real estate managers, more specifically the company Sonae Sierra Brazil (Shopping Centers industry), decide to adopt environmental prerogatives, specifically on Green Buildings. This exploratory research contributes to a better understanding of when adoption of this type of project creates value, by analyzing perception of company’s executives, competitors, and one of its main stakeholders: retail operations (tenants). Thus, interviews were conducted to observe different expressions of value normally perceived, or contrasting factors limiting these values, and compare if these values perceived by company managers are shared by their counterparts. The results indicated primarily intangible values such as corporate identity creation, enterprise integration and knowledge transfer and signaling to the market, to which it was not observed any specific restriction. The results also showed that certain types of value usually taken as relevant in motivating the adoption of these projects, such as differentiation and enhancing the brand values are often highlighted, but accompanied by questions and restrictions. It is expected, therefore, that the findings will contribute to deepening the understanding of how organizations realize demand for projects that are environmentally efficient and increase the perception of value that such projects provide, in order to foster informed decisions and formulating better public policies.Esta pesquisa investigou as razões pelas quais gestores da empresa Sonae Sierra Brasil decidem adotar prerrogativas socioambientais; especificamente, em projetos de edificações sustentáveis (Green Building). O estudo almejou contribuir para o entendimento de quando a adoção desta modalidade de projetos gera valor na sua cadeia na percepção de diversos executivos da empresa, concorrentes e um de seus principais stakeholders: operações do varejo (lojistas). Assim, foram realizadas entrevistas que forneceram subsídios para a observação das manifestações de valor normalmente percebidas, fatores contrastantes ou limitantes destes valores e, por fim, observar se os valores percebidos por gestores da empresa são compartilhados por estes gestores externos a ela. Os resultados apontaram, principalmente, para valores intangíveis, como criação de identidade empresarial, integração empresarial e transferência de conhecimento e sinalização ao mercado, para as quais não foi observada qualquer ressalva. Relevou também que manifestações de valor, normalmente tidas como relevantes motivadores na adoção destes projetos, como diferenciação, e benefício de imagem e marca são frequentemente destacadas, mas acompanhada de questionamentos. Os resultados da pesquisa contribuem para o entendimento da forma como as organizações percebem os valores de projetos socioambientais. Com isso, auxilia administradores de empresas a tomar decisões embasadas em experiências passadas, e gestores públicos na formulação de regulamentações que visem à redução do impacto ambiental de edificações.porSustentabilidadeGeração de valorEstratégiaGreen buildingAdministração de empresasDesenvolvimento sustentávelValor adicionadoPlanejamento estratégicoRisco (Economia)Sonae Sierra Brasil (Empresa) - Aspectos ambientaisGeração de valor em green buildings: um estudo sobre shopping centers no Brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALCRISTIANO H C C OLIVEIRA.pdfCRISTIANO H C C OLIVEIRA.pdfapplication/pdf2555140https://repositorio.fgv.br/bitstreams/f889baf8-a7f1-4050-9a54-6258c09ab6ee/download862cc1f6f83ff8a1bcb98ffd004df1d5MD51LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.por.fl_str_mv |
Geração de valor em green buildings: um estudo sobre shopping centers no Brasil |
title |
Geração de valor em green buildings: um estudo sobre shopping centers no Brasil |
spellingShingle |
Geração de valor em green buildings: um estudo sobre shopping centers no Brasil Oliveira, Cristiano Sustentabilidade Geração de valor Estratégia Green building Administração de empresas Desenvolvimento sustentável Valor adicionado Planejamento estratégico Risco (Economia) Sonae Sierra Brasil (Empresa) - Aspectos ambientais |
title_short |
Geração de valor em green buildings: um estudo sobre shopping centers no Brasil |
title_full |
Geração de valor em green buildings: um estudo sobre shopping centers no Brasil |
title_fullStr |
Geração de valor em green buildings: um estudo sobre shopping centers no Brasil |
title_full_unstemmed |
Geração de valor em green buildings: um estudo sobre shopping centers no Brasil |
title_sort |
Geração de valor em green buildings: um estudo sobre shopping centers no Brasil |
author |
Oliveira, Cristiano |
author_facet |
Oliveira, Cristiano |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.author.fl_str_mv |
Oliveira, Cristiano |
dc.contributor.advisor1.fl_str_mv |
Orssatto, Renato João |
contributor_str_mv |
Orssatto, Renato João |
dc.subject.por.fl_str_mv |
Sustentabilidade Geração de valor Estratégia Green building |
topic |
Sustentabilidade Geração de valor Estratégia Green building Administração de empresas Desenvolvimento sustentável Valor adicionado Planejamento estratégico Risco (Economia) Sonae Sierra Brasil (Empresa) - Aspectos ambientais |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Desenvolvimento sustentável Valor adicionado Planejamento estratégico Risco (Economia) Sonae Sierra Brasil (Empresa) - Aspectos ambientais |
description |
The increasing public interest about the sustainability debate shows the importance of how investments in environmental projects are linked with business strategy and how managers perceive their value creation. This research investigated why real estate managers, more specifically the company Sonae Sierra Brazil (Shopping Centers industry), decide to adopt environmental prerogatives, specifically on Green Buildings. This exploratory research contributes to a better understanding of when adoption of this type of project creates value, by analyzing perception of company’s executives, competitors, and one of its main stakeholders: retail operations (tenants). Thus, interviews were conducted to observe different expressions of value normally perceived, or contrasting factors limiting these values, and compare if these values perceived by company managers are shared by their counterparts. The results indicated primarily intangible values such as corporate identity creation, enterprise integration and knowledge transfer and signaling to the market, to which it was not observed any specific restriction. The results also showed that certain types of value usually taken as relevant in motivating the adoption of these projects, such as differentiation and enhancing the brand values are often highlighted, but accompanied by questions and restrictions. It is expected, therefore, that the findings will contribute to deepening the understanding of how organizations realize demand for projects that are environmentally efficient and increase the perception of value that such projects provide, in order to foster informed decisions and formulating better public policies. |
publishDate |
2013 |
dc.date.accessioned.fl_str_mv |
2013-06-14T18:19:10Z |
dc.date.available.fl_str_mv |
2013-06-14T18:19:10Z |
dc.date.issued.fl_str_mv |
2013-05-17 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
OLIVEIRA, Cristiano. Geração de valor em green buildings: um estudo sobre shopping centers no Brasil. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2013. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/10914 |
identifier_str_mv |
OLIVEIRA, Cristiano. Geração de valor em green buildings: um estudo sobre shopping centers no Brasil. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2013. |
url |
http://hdl.handle.net/10438/10914 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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Fundação Getulio Vargas (FGV) |
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FGV |
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FGV |
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Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/f889baf8-a7f1-4050-9a54-6258c09ab6ee/download https://repositorio.fgv.br/bitstreams/f3d5c710-a44c-47c5-946f-e4b548b56873/download https://repositorio.fgv.br/bitstreams/c85d716c-a39f-4353-8c4c-cfff7238ed67/download https://repositorio.fgv.br/bitstreams/e08806ac-a90b-464e-bae1-767b60ea9fd9/download |
bitstream.checksum.fl_str_mv |
862cc1f6f83ff8a1bcb98ffd004df1d5 dfb340242cced38a6cca06c627998fa1 505e1c1855a30e6725eb4c50b2e9bba4 011c45242555165c8fc9f9fb0ecc23a3 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1802749796342038528 |