Decisões do uso da tecnologia da informação: um estudo sobre o efeito das capacidades dinâmicas

• Autor(a) principal: Silva, Brivaldo André Marinho da
• Data de Publicação: 2011
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: http://hdl.handle.net/10438/8365
• topic: Resource-based view of the firm (RBV); Dynamic capabilities; Complementarity; Information technology (IT) use decision; IT value; Visão baseada em recursos da firma (VBR); Capacidades dinâmicas; Complementaridade; Decisões do uso da tecnologia da informação (TI); Valor da TI; Administração de empresas; Tecnologia da informação - Administração; Processo decisório; Desempenho; Tecnologia da informação

The main objective of this study is to examine the effects of the information technology (IT) usedecisions over IT performance. There is a great need to justify the investments in this area and an expectation to promote superior performance from the use of IT resources and capabilities. Therefore, it is important to clarify the IT value and role in the firms. Changes and high velocity marketing contexts are major challenges to environmental organizations. In this sense, the IT use decisions should be able to mobilize IT resources and capabilities to respond to organizational environment changes and IT performance should be evaluated for their contribution to business processes, rather than to try linking on a direct relationship to overall performance in which many variables obscure the real IT value. This study is based on resource-based view of the firm (RBV), dynamic capabilities and complementarities of organizational resources. Two guidelines are proposed for IT use decisions. The first one is driven by IT reconfigurability and complementary capabilities. The second one is driven by IT infrastructure, personal and partnerships assets. The performance is evaluated by the IT use competences in terms of aspects of their functionality and market requirements relative to IT process. This empirical investigation assessed its goal considering a sample of professionals responsible for IT decision making and planning in Brazilian organizations. Datas were analyzed through partial least squares path modeling (PLS-PM). The main results indicated strong and significant effects of capabilities-oriented IT use decisions over their assets-oriented. It was revealed that personal assets-oriented IT use decisions are the ones that influence the performance of IT funcionality competences. Finally, it was evident the importance of IT use decisions treatment as a dynamic capability even without the influence of the moderating effect of the turbulence of organizational environment. The main scholarly contributions are filling the gap of decisions involving the use of IT, its performance on process level within the organizational context of Brazil, and theoretical use of the resource-based view of the firm and dynamic capabilities as background able to promote IT value. Among the main contributions to professional practices stands out to take in account of reconfigurability and complementarity capability of IT resources in their use decisions along with other organizational resources so that they can get a better process performance. The study shows promising future researches in assessing the IT value and development of measures and constructs more appropriate to its evaluation.