Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | https://hdl.handle.net/10438/33283 |
Resumo: | The present study has the general objective of analyzing the development and launch of three high-tech products in the startup Klug Technology, from the perspective of innovation. And, as specific objectives, to identify the innovation process used for the development and launch of new Klug Technology products; in addition to its main obstacles and facilitators. In theoretical terms, the main trends of innovation were used as a background, specifically in light of the technology products developed in the startup Klug Technology, which is the company founded by the author of this work. The Methodology section addresses four different topics. In the first one, a presentation is made about Klug Technology and its foundation; in the second topic, Klug's main products are presented, their market relevance and their characteristics; in the third topic addressed, the theory of the single case study is discussed, which is the research methodology of this thesis. Interviews were carried out with the 4 partners of Klug techonology in order to investigate the main points of view regarding the innovation process used for the development and launch of new products in the company. The present work found that the main facilitators in the development process of Klug technology products are from the idea to the virtual prototyping process. The main obstacles found in the development of Klug technology products are, essentially when it comes to technology and innovation, experimentation has to take into account several details, such as: user journey, production cost, and the adjustments demanded by the Marketplace. The credit and financial limitation is also a point verified in the analysis, which can impact the development of high technology products, since the investments demand large investments, and it is not necessarily possible to have a quick return, or, many times, it is not known whether there will be return. |
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Garbe, HugoEscolas::EAESPBarki, Edgard Elie RogerNassif, Vânia Maria JorgeNakamura, WilsonAndreassi, Tales2023-03-08T14:39:21Z2023-03-08T14:39:21Z2023-02-13https://hdl.handle.net/10438/33283The present study has the general objective of analyzing the development and launch of three high-tech products in the startup Klug Technology, from the perspective of innovation. And, as specific objectives, to identify the innovation process used for the development and launch of new Klug Technology products; in addition to its main obstacles and facilitators. In theoretical terms, the main trends of innovation were used as a background, specifically in light of the technology products developed in the startup Klug Technology, which is the company founded by the author of this work. The Methodology section addresses four different topics. In the first one, a presentation is made about Klug Technology and its foundation; in the second topic, Klug's main products are presented, their market relevance and their characteristics; in the third topic addressed, the theory of the single case study is discussed, which is the research methodology of this thesis. Interviews were carried out with the 4 partners of Klug techonology in order to investigate the main points of view regarding the innovation process used for the development and launch of new products in the company. The present work found that the main facilitators in the development process of Klug technology products are from the idea to the virtual prototyping process. The main obstacles found in the development of Klug technology products are, essentially when it comes to technology and innovation, experimentation has to take into account several details, such as: user journey, production cost, and the adjustments demanded by the Marketplace. The credit and financial limitation is also a point verified in the analysis, which can impact the development of high technology products, since the investments demand large investments, and it is not necessarily possible to have a quick return, or, many times, it is not known whether there will be return.O presente estudo possui como objetivo geral analisar o desenvolvimento e lançamento de três produtos de alta tecnologia na startup Klug Technology, sob a ótica da inovação. E, como objetivos específicos, identificar o processo de inovação utilizado para o desenvolvimento e lançamento de novos produtos da Klug Technology; além dos seus principais obstáculos e facilitadores. Em termos teóricos forma utilizados como pano de fundo as principais correntes de inovação, especificamente à luz dos produtos de tecnologia desenvolvidos na startup Klug Technology, que é a empresa fundada pelo autor deste trabalho. A seção de Metodologia aborda quatro ópicos distintos. No primeiro deles, é realizada uma apresentação sobre a Klug Technology e sua fundação; no segundo tópico, são apresentados os principais produtos da Klug, sua relevância mercadológica e suas características; no terceiro tópico abordado é discutida a teoria do estudo de caso único, que é a metodologia de pesquisa desta tese. Foram realizadas entrevistas com os 4 sócios da Klug techonology afim de investigar os principais pontos de vista no tocante ao processo de inovação utilizado para o desenvolvimento e lançamento de novos produtos na empresa. O presente trabalho verificou que os principais facilitadores no processo de desenvolvimento dos produtos da Klug technology se encontram da ideia ao processo de prototipagem virtual. Os principais obstáculos encontrados no desenvolvimento dos produtos da Klug technology encontram-se, essencialmente quando se trata de tecnologia e inovação, a experimentação tem de levar em conta diversos detalhes, tais como: jornada do usuário, custo de produção, e os ajustes demandados pelo mercado. A limitação de crédito e financeira também é um ponto verificado na análise, que pode impactar o desenvolvimento de produtos de alta tecnologia, já que os investimentos demandam grandes investimentos, e não necessariamente se tem o retorno rápido, ou, muitas vezes, não se sabe se haverá retorno.porInnovationOpen innovationEntrepreneurshipSingle case studyInovaçãoInovação abertaStartupEmpreendedorismoEstudo de caso únicoAdministração de empresasEmpreendedorismoInovações tecnológicasEmpresas novas - AdministraçãoPlanejamento estratégicoKlug technology: desenvolvimento de produtos inovadores em uma startup brasileirainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas 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|
dc.title.por.fl_str_mv |
Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira |
title |
Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira |
spellingShingle |
Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira Garbe, Hugo Innovation Open innovation Entrepreneurship Single case study Inovação Inovação aberta Startup Empreendedorismo Estudo de caso único Administração de empresas Empreendedorismo Inovações tecnológicas Empresas novas - Administração Planejamento estratégico |
title_short |
Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira |
title_full |
Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira |
title_fullStr |
Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira |
title_full_unstemmed |
Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira |
title_sort |
Klug technology: desenvolvimento de produtos inovadores em uma startup brasileira |
author |
Garbe, Hugo |
author_facet |
Garbe, Hugo |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Barki, Edgard Elie Roger Nassif, Vânia Maria Jorge Nakamura, Wilson |
dc.contributor.author.fl_str_mv |
Garbe, Hugo |
dc.contributor.advisor1.fl_str_mv |
Andreassi, Tales |
contributor_str_mv |
Andreassi, Tales |
dc.subject.eng.fl_str_mv |
Innovation Open innovation Entrepreneurship Single case study |
topic |
Innovation Open innovation Entrepreneurship Single case study Inovação Inovação aberta Startup Empreendedorismo Estudo de caso único Administração de empresas Empreendedorismo Inovações tecnológicas Empresas novas - Administração Planejamento estratégico |
dc.subject.por.fl_str_mv |
Inovação Inovação aberta Startup Empreendedorismo Estudo de caso único |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Empreendedorismo Inovações tecnológicas Empresas novas - Administração Planejamento estratégico |
description |
The present study has the general objective of analyzing the development and launch of three high-tech products in the startup Klug Technology, from the perspective of innovation. And, as specific objectives, to identify the innovation process used for the development and launch of new Klug Technology products; in addition to its main obstacles and facilitators. In theoretical terms, the main trends of innovation were used as a background, specifically in light of the technology products developed in the startup Klug Technology, which is the company founded by the author of this work. The Methodology section addresses four different topics. In the first one, a presentation is made about Klug Technology and its foundation; in the second topic, Klug's main products are presented, their market relevance and their characteristics; in the third topic addressed, the theory of the single case study is discussed, which is the research methodology of this thesis. Interviews were carried out with the 4 partners of Klug techonology in order to investigate the main points of view regarding the innovation process used for the development and launch of new products in the company. The present work found that the main facilitators in the development process of Klug technology products are from the idea to the virtual prototyping process. The main obstacles found in the development of Klug technology products are, essentially when it comes to technology and innovation, experimentation has to take into account several details, such as: user journey, production cost, and the adjustments demanded by the Marketplace. The credit and financial limitation is also a point verified in the analysis, which can impact the development of high technology products, since the investments demand large investments, and it is not necessarily possible to have a quick return, or, many times, it is not known whether there will be return. |
publishDate |
2023 |
dc.date.accessioned.fl_str_mv |
2023-03-08T14:39:21Z |
dc.date.available.fl_str_mv |
2023-03-08T14:39:21Z |
dc.date.issued.fl_str_mv |
2023-02-13 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10438/33283 |
url |
https://hdl.handle.net/10438/33283 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/5f2a665f-061f-4a6f-b9ea-62133bb273c6/download https://repositorio.fgv.br/bitstreams/40b021d5-a5db-4cbb-984c-d808bfe609f1/download https://repositorio.fgv.br/bitstreams/79fe39e8-7526-4f01-8205-fb56c7034875/download https://repositorio.fgv.br/bitstreams/4c740996-9d3a-47c8-ae93-ae1d39c97f27/download |
bitstream.checksum.fl_str_mv |
f9f909a08f28206c5ce42ef7e669b3a7 dfb340242cced38a6cca06c627998fa1 08aadecc7b8c418b2c8e21f68b0881a6 29c79a0a40cef7d6268578807290c223 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
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1810023810637758464 |