Corporate diplomacy in action: diplomatic ties of Maersk in Brazil

Detalhes bibliográficos
Autor(a) principal: Hedetoft, Hans Kristian
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/13045
Resumo: Durante as últimas três décadas, a globalização tem empurrado empresas em direção a internacionalização, e consequentemente essas mesmas corporações tem se tornada instituições independentes parecidas com estados. Estes 'estados independentes' precisam de estratégias internacionais coerentes e relações diplomáticas com funcionários da administração pública a fim de acompanhar as demandas desses mercados, criar estratégias para minimizar riscos, e ganhar legitimidade. O objetivo desta dissertação foi explorer a complexa relação entre o Grupo Maersk e o governo brasileiro e outros atores involvidos no Mercado de olio e gas controllado pelo estado. Afim de compreender o processo de diplomacia corporativa da empresa ,entrevistas semi-estruturadas foram realizadas com os indivíduos presentes na cadeia da diplomacia corporativa da empresa . A descoberta revelou a importância de diplomacia corporativa para a Maersk. Relações diplomáticas pessoais forjadas com entidades representativas e brasileiras são a chave para a Maersk impulsionar seus objetivos. Também mostra a importância das missão diplomáticas dinamarquesa ajudando a empresa a ter acesso a autoridades governamentais.
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spelling Hedetoft, Hans KristianEscolas::EAESPGelis Filho, AntonioCintra, RodrigoSarfati, Gilberto2015-01-07T20:09:48Z2015-01-07T20:09:48Z2014HEDETOFT, Hans Kristian. Corporate diplomacy in action: diplomatic ties of Maersk in Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2014.http://hdl.handle.net/10438/13045Durante as últimas três décadas, a globalização tem empurrado empresas em direção a internacionalização, e consequentemente essas mesmas corporações tem se tornada instituições independentes parecidas com estados. Estes 'estados independentes' precisam de estratégias internacionais coerentes e relações diplomáticas com funcionários da administração pública a fim de acompanhar as demandas desses mercados, criar estratégias para minimizar riscos, e ganhar legitimidade. O objetivo desta dissertação foi explorer a complexa relação entre o Grupo Maersk e o governo brasileiro e outros atores involvidos no Mercado de olio e gas controllado pelo estado. Afim de compreender o processo de diplomacia corporativa da empresa ,entrevistas semi-estruturadas foram realizadas com os indivíduos presentes na cadeia da diplomacia corporativa da empresa . A descoberta revelou a importância de diplomacia corporativa para a Maersk. Relações diplomáticas pessoais forjadas com entidades representativas e brasileiras são a chave para a Maersk impulsionar seus objetivos. Também mostra a importância das missão diplomáticas dinamarquesa ajudando a empresa a ter acesso a autoridades governamentais.During the last three decades, globalization has intensively pushed companies towards internationalization, and therefore these corporations have become more independent state-like institutions. And as 'independent states', they must have a coherent international strategies and diplomatic relations with other foreign official government in order to accompany these business demands, create risk-mitigating strategies, and gain legitimacy. The aim of this paper was to explore the complex relationship between Maersk Group and the Brazilian Governments and stakeholders involved in the state-controlled oil & gas market. In order to understand the process of corporate diplomacy of the company, semi-structured interviews were carried out with individuals present in the chain of corporate diplomacy of the company. The finding revealed the importance of corporate diplomacy for Maersk. Personal diplomatic ties forged with Maersk’s representatives and Brazilian and Danish authorities are key to boost their objectives. It also shows the importance of the Danish diplomatic mission helping the company to gain access to government authorities.engCorporate diplomacyNon-market strategiesDiplomacia corporativaCiência políticaDiplomaciaRelações internacionaisEmpresasGás naturalMaersk A/SCorporate diplomacy in action: diplomatic ties of Maersk in Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALMaster Thesis MPGI - HEDETOFT.pdfMaster Thesis MPGI - HEDETOFT.pdfapplication/pdf268173https://repositorio.fgv.br/bitstreams/92364dcb-7354-423a-861f-dacf536231b4/downloade132ed883d22ecb23dce7f8df33d6e83MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-84707https://repositorio.fgv.br/bitstreams/cd1b50b3-fae0-46ab-8efc-f5f13cdf3c35/downloaddfb340242cced38a6cca06c627998fa1MD52TEXTMaster Thesis MPGI - HEDETOFT.pdf.txtMaster 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dc.title.eng.fl_str_mv Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
title Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
spellingShingle Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
Hedetoft, Hans Kristian
Corporate diplomacy
Non-market strategies
Diplomacia corporativa
Ciência política
Diplomacia
Relações internacionais
Empresas
Gás natural
Maersk A/S
title_short Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
title_full Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
title_fullStr Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
title_full_unstemmed Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
title_sort Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
author Hedetoft, Hans Kristian
author_facet Hedetoft, Hans Kristian
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.member.none.fl_str_mv Gelis Filho, Antonio
Cintra, Rodrigo
dc.contributor.author.fl_str_mv Hedetoft, Hans Kristian
dc.contributor.advisor1.fl_str_mv Sarfati, Gilberto
contributor_str_mv Sarfati, Gilberto
dc.subject.eng.fl_str_mv Corporate diplomacy
Non-market strategies
topic Corporate diplomacy
Non-market strategies
Diplomacia corporativa
Ciência política
Diplomacia
Relações internacionais
Empresas
Gás natural
Maersk A/S
dc.subject.por.fl_str_mv Diplomacia corporativa
dc.subject.area.por.fl_str_mv Ciência política
dc.subject.bibliodata.por.fl_str_mv Diplomacia
Relações internacionais
Empresas
Gás natural
Maersk A/S
description Durante as últimas três décadas, a globalização tem empurrado empresas em direção a internacionalização, e consequentemente essas mesmas corporações tem se tornada instituições independentes parecidas com estados. Estes 'estados independentes' precisam de estratégias internacionais coerentes e relações diplomáticas com funcionários da administração pública a fim de acompanhar as demandas desses mercados, criar estratégias para minimizar riscos, e ganhar legitimidade. O objetivo desta dissertação foi explorer a complexa relação entre o Grupo Maersk e o governo brasileiro e outros atores involvidos no Mercado de olio e gas controllado pelo estado. Afim de compreender o processo de diplomacia corporativa da empresa ,entrevistas semi-estruturadas foram realizadas com os indivíduos presentes na cadeia da diplomacia corporativa da empresa . A descoberta revelou a importância de diplomacia corporativa para a Maersk. Relações diplomáticas pessoais forjadas com entidades representativas e brasileiras são a chave para a Maersk impulsionar seus objetivos. Também mostra a importância das missão diplomáticas dinamarquesa ajudando a empresa a ter acesso a autoridades governamentais.
publishDate 2014
dc.date.issued.fl_str_mv 2014
dc.date.accessioned.fl_str_mv 2015-01-07T20:09:48Z
dc.date.available.fl_str_mv 2015-01-07T20:09:48Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.citation.fl_str_mv HEDETOFT, Hans Kristian. Corporate diplomacy in action: diplomatic ties of Maersk in Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2014.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/13045
identifier_str_mv HEDETOFT, Hans Kristian. Corporate diplomacy in action: diplomatic ties of Maersk in Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2014.
url http://hdl.handle.net/10438/13045
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