Análise crítica do sistema de franquias no Brasil

• Autor(a) principal: Proença, Maria Cristina de Araújo
• Data de Publicação: 1997
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: http://hdl.handle.net/10438/10606
• topic: System; Franchising; Franchise; Franchisee; Failure rate; Franchisor; Taxa de mortalidade; Comercialização de franquias; Administração da rede; Franquia; Sistema; Franqueado; Franqueador; Administração de empresas; Franquias (Comércio varejista) - Brasil

This study aims at investigate the current situation o f franchising system in Brazil and give a better comprehension of the reasons why franchisees defected from their franchising networks. Firstly, a theoretical framework is presented. Afterwards, the results of a exploratory research based on Case Studies methodology on eleven ex-franchisees from different networks. The goal is to identify the factors that caused insatisfaction with the franchise and the main reasons for defection. Lastly, the limitations and the contributions of the study, as well as some sugestions for future studies.