Segurança na internet: a percepção do usuário como fator de restrição ao crescimento do comércio eletrônico no Brasil

• Autor(a) principal: Cernev, Adrian Kemmer
• Data de Publicação: 2002
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: http://hdl.handle.net/10438/4664
• topic: User's trust; User's perception; Electronic commerce; Electronic commerce - constraints; Electronic commerce - security; Comércio eletrônico; Comércio eletrônico - Barreiras; Comércio eletrônico - Segurança; Confiança do usuário; Percepção do usuário; Administração de empresas; Internet - Medidas de segurança; Redes de computadores; Comércio eletrônico - Medidas de segurança

Electronic commerce is already a Brazilian reality. However, this modality of electronic business hasn't yet achieved its full potential, especially referring to business-to-consumer (B2C) transactions. Several factors are pointed as restrictions to its growth, but none is more on the spot, or more controversial than Internet security, especially on electronic transactions. This research analyzes security matters from an Internet user 's point of view, since lhe Web user 's security perception leads to trust, and trust ajJects electronic purchase decisions, including how much he or she will buy through Internet. Internet security, often taken as the biggest problem in digital world, is now alternatively understood as an ecommerce foundation, and consequently, a huge competitive advantage for e-business.