A qualitative study of the internationalization of born-global technology start-ups in Brazil

Detalhes bibliográficos
Autor(a) principal: Martins, Octhavio de Freitas
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/15071
Resumo: O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados feitos com foco no mercado brasileiro, e os poucos que foram feitos, possuem um viés quantitativo. Esse estudo, entretanto, tem como objetivo analisar startups de maneira qualitativa. Uma extensa revisão de literatura foi desenvolvida a fim de melhor analisar as fundações nas quais o estudo seria desenvolvido, revisando os métodos de internacionalização, empreendedorismo no Brasil, e o fenômeno born global no geral. Entrevistas foram conduzidas com empreendedores no Brasil, que passaram pelo processo de internacionalização de seus modelos de negócios, a fim de reunir introspecções a respeito das peculiaridades do mercado brasileiro. Foram também analisados os fatores de escalabilidade de modelos de negócios dependentes de tecnologia, motivadores para a internacionalização, critério de seleção de mercados, programas governamentais, e o papel das startups brasileiras em uma perspectiva global.
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spelling Martins, Octhavio de FreitasEscolas::EAESPVianna, Nadia Wacila HananiaAidar, Marcelo MarinhoPereira, Luís Henrique2016-01-12T11:41:17Z2016-01-12T11:41:17Z2015-12-17MARTINS, Octhavio de Freitas. A qualitative study of the internationalization of born-global technology start-ups in Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2015.http://hdl.handle.net/10438/15071O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados feitos com foco no mercado brasileiro, e os poucos que foram feitos, possuem um viés quantitativo. Esse estudo, entretanto, tem como objetivo analisar startups de maneira qualitativa. Uma extensa revisão de literatura foi desenvolvida a fim de melhor analisar as fundações nas quais o estudo seria desenvolvido, revisando os métodos de internacionalização, empreendedorismo no Brasil, e o fenômeno born global no geral. Entrevistas foram conduzidas com empreendedores no Brasil, que passaram pelo processo de internacionalização de seus modelos de negócios, a fim de reunir introspecções a respeito das peculiaridades do mercado brasileiro. Foram também analisados os fatores de escalabilidade de modelos de negócios dependentes de tecnologia, motivadores para a internacionalização, critério de seleção de mercados, programas governamentais, e o papel das startups brasileiras em uma perspectiva global.The born-global phenomenon and the internationalization of Brazilian technology-based start-ups are very recent topics in the academic literature due to the phenomenon itself also being relatively recent. Not many studies have been made focusing on the Brazilian market, and the few ones that do focus on Brazil, have been made from a quantitative perspective. This study, on the other hand, aims to analyze start-ups qualitatively. An extensive literature review was developed to better analyze the foundations on which the study would be built on, reviewing internationalization methods, entrepreneurship in Brazil, and the born-global phenomenon in general. In addition, interviews were conducted with entrepreneurs in Brazil who have been through internationalizing their business models, in order to gather in-depth insights regarding the nuances of the Brazilian reality. The scalability of technology-dependent business models, internationalization triggers, criteria for selecting target markets, governmental programs, and the role of Brazilian start-ups in a global perspective, were also factors analyzed.engEntrepreneurship in BrazilBrazilian startupsBorn globalsCiência políticaEmpreendedorismoEmpresas novasEmpresas multinacionaisA qualitative study of the internationalization of born-global technology start-ups in Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALMPGI Thesis - Octhavio Martins - jan2016.pdfMPGI Thesis - Octhavio Martins - jan2016.pdfapplication/pdf689522https://repositorio.fgv.br/bitstreams/b970b889-903b-4a12-bbc1-35d7e8b64d6c/download94a3d686879f99f8dc15466021b9d2ffMD51LICENSElicense.txtlicense.txttext/plain; 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dc.title.eng.fl_str_mv A qualitative study of the internationalization of born-global technology start-ups in Brazil
title A qualitative study of the internationalization of born-global technology start-ups in Brazil
spellingShingle A qualitative study of the internationalization of born-global technology start-ups in Brazil
Martins, Octhavio de Freitas
Entrepreneurship in Brazil
Brazilian startups
Born globals
Ciência política
Empreendedorismo
Empresas novas
Empresas multinacionais
title_short A qualitative study of the internationalization of born-global technology start-ups in Brazil
title_full A qualitative study of the internationalization of born-global technology start-ups in Brazil
title_fullStr A qualitative study of the internationalization of born-global technology start-ups in Brazil
title_full_unstemmed A qualitative study of the internationalization of born-global technology start-ups in Brazil
title_sort A qualitative study of the internationalization of born-global technology start-ups in Brazil
author Martins, Octhavio de Freitas
author_facet Martins, Octhavio de Freitas
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.member.none.fl_str_mv Vianna, Nadia Wacila Hanania
Aidar, Marcelo Marinho
dc.contributor.author.fl_str_mv Martins, Octhavio de Freitas
dc.contributor.advisor1.fl_str_mv Pereira, Luís Henrique
contributor_str_mv Pereira, Luís Henrique
dc.subject.eng.fl_str_mv Entrepreneurship in Brazil
Brazilian startups
Born globals
topic Entrepreneurship in Brazil
Brazilian startups
Born globals
Ciência política
Empreendedorismo
Empresas novas
Empresas multinacionais
dc.subject.area.por.fl_str_mv Ciência política
dc.subject.bibliodata.por.fl_str_mv Empreendedorismo
Empresas novas
Empresas multinacionais
description O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados feitos com foco no mercado brasileiro, e os poucos que foram feitos, possuem um viés quantitativo. Esse estudo, entretanto, tem como objetivo analisar startups de maneira qualitativa. Uma extensa revisão de literatura foi desenvolvida a fim de melhor analisar as fundações nas quais o estudo seria desenvolvido, revisando os métodos de internacionalização, empreendedorismo no Brasil, e o fenômeno born global no geral. Entrevistas foram conduzidas com empreendedores no Brasil, que passaram pelo processo de internacionalização de seus modelos de negócios, a fim de reunir introspecções a respeito das peculiaridades do mercado brasileiro. Foram também analisados os fatores de escalabilidade de modelos de negócios dependentes de tecnologia, motivadores para a internacionalização, critério de seleção de mercados, programas governamentais, e o papel das startups brasileiras em uma perspectiva global.
publishDate 2015
dc.date.issued.fl_str_mv 2015-12-17
dc.date.accessioned.fl_str_mv 2016-01-12T11:41:17Z
dc.date.available.fl_str_mv 2016-01-12T11:41:17Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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status_str publishedVersion
dc.identifier.citation.fl_str_mv MARTINS, Octhavio de Freitas. A qualitative study of the internationalization of born-global technology start-ups in Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2015.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/15071
identifier_str_mv MARTINS, Octhavio de Freitas. A qualitative study of the internationalization of born-global technology start-ups in Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2015.
url http://hdl.handle.net/10438/15071
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
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institution FGV
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collection Repositório Institucional do FGV (FGV Repositório Digital)
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