Consumer attitudes and purchase intentions towards sustainable foods
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | https://hdl.handle.net/10438/35034 |
Resumo: | Purpose: This dissertation examines the effect of sustainability cues on attitudes and ultimately purchase intentions of green products. The study differentiates between extrinsic cues (i.e., recyclable packaging and minimum packaging labels) which are not physically part of the product, and intrinsic cues (i.e., vegan and organic labels) which are integrated into the product. Methodology: More specifically, the methodology involves assessing the influence of perceived attributes on the willingness to purchase and investigating how different cues relatively affect the perceptions of sustainability, taste and healthiness. Finally, the study explores how cues directly influence the purchase intention. Thus, the mediating role of the perceived attributes in the relationship between product cues and willingness to purchase is being investigated. To account for diverse consumption motivations, the analysis distinguished between vice products and virtue, or in other words, unhealthy and healthy products. Findings: The results indicate a significant influence of attribute perception on purchase intention and of cues on these attributes, with extrinsic/intrinsic cues, and vice/virtue products, exhibiting different effects. However, contrary to expectations, a direct impact of the cues on purchase intentions were not observed. Consequently, the study suggests that the mediating role of the perceived attributes in this relationship may not be substantial. Limitations: The findings also indicate limiting factors that could contribute to the absence of these direct effects. Further research is needed to explore these factors and provide a more comprehensive understanding of the complex relationships. |
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Veltmann, Leonie PaulaEscolas::EBAPEGoldszmidt, Rafael Guilherme BursteinBraga, João Pedro Niza Jacinto Fernandes, DanielVieites, Yan2024-03-13T14:47:28Z2024-03-13T14:47:28Z2023-07-06https://hdl.handle.net/10438/35034Purpose: This dissertation examines the effect of sustainability cues on attitudes and ultimately purchase intentions of green products. The study differentiates between extrinsic cues (i.e., recyclable packaging and minimum packaging labels) which are not physically part of the product, and intrinsic cues (i.e., vegan and organic labels) which are integrated into the product. Methodology: More specifically, the methodology involves assessing the influence of perceived attributes on the willingness to purchase and investigating how different cues relatively affect the perceptions of sustainability, taste and healthiness. Finally, the study explores how cues directly influence the purchase intention. Thus, the mediating role of the perceived attributes in the relationship between product cues and willingness to purchase is being investigated. To account for diverse consumption motivations, the analysis distinguished between vice products and virtue, or in other words, unhealthy and healthy products. Findings: The results indicate a significant influence of attribute perception on purchase intention and of cues on these attributes, with extrinsic/intrinsic cues, and vice/virtue products, exhibiting different effects. However, contrary to expectations, a direct impact of the cues on purchase intentions were not observed. Consequently, the study suggests that the mediating role of the perceived attributes in this relationship may not be substantial. Limitations: The findings also indicate limiting factors that could contribute to the absence of these direct effects. Further research is needed to explore these factors and provide a more comprehensive understanding of the complex relationships.Objetivo: Esta dissertação examina o efeito das pistas de sustentabilidade nas atitudes e, em última análise, nas intenções de compra de produtos ecológicos. O estudo diferencia entre pistas extrínsecas (embalagens recicláveis e rótulos de embalagem mínima) que não fazem parte física do produto, e pistas intrínsecas (rótulos vegans e orgânicos) que estão integrados no produto. Metodologia: A metodologia envolve a avaliação da influência de atributos percecionados na vontade de comprar e a investigação da forma como diferentes pistas afetam as perceções de sustentabilidade, sabor e salubridade. Finalmente, o estudo explora a forma como as pistas influenciam diretamente a intenção de compra. Assim, está a ser investigado o papel mediador dos atributos percecionados na relação entre as pistas do produto e a vontade de comprar. Para ter em conta as diversas motivações de consumo, a análise distinguiu entre produtos de vício e de virtude, ou, por outras palavras, produtos não saudáveis e saudáveis. Conclusões: Os resultados indicam uma influência significativa da perceção dos atributos na intenção de compra e das pistas sobre esses atributos, sendo que as pistas extrínsecas/intrínsecas e os produtos vício/virtude apresentam efeitos diferentes. No entanto, ao contrário do esperado, não foi observado um impacto direto das pistas nas intenções de compra. Consequentemente, o estudo sugere que o papel mediador dos atributos percebidos nesta relação pode não ser significativo. Limitações: Os resultados também indicam fatores limitadores que podem contribuir para a ausência destes efeitos diretos. É necessária mais investigação para explorar estes fatores e fornecer uma compreensão mais abrangente.engSustainability cuesGreen productsAttitudesPurchase intentionsVice productsVirtue productsProdutos ecológicosAlimentos - ConsumoConsumidores - PreferênciaQualidade dos produtosSustentabilidadeConsumer attitudes and purchase intentions towards sustainable foodsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINAL152121372_leonie_veltmann_dw.pdf152121372_leonie_veltmann_dw.pdfapplication/pdf2121607https://repositorio.fgv.br/bitstreams/89bd462a-eb66-42d4-8da8-c7487da9a460/downloadceef59200b07f9ab4208c2e7864d606aMD53LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.eng.fl_str_mv |
Consumer attitudes and purchase intentions towards sustainable foods |
title |
Consumer attitudes and purchase intentions towards sustainable foods |
spellingShingle |
Consumer attitudes and purchase intentions towards sustainable foods Veltmann, Leonie Paula Sustainability cues Green products Attitudes Purchase intentions Vice products Virtue products Produtos ecológicos Alimentos - Consumo Consumidores - Preferência Qualidade dos produtos Sustentabilidade |
title_short |
Consumer attitudes and purchase intentions towards sustainable foods |
title_full |
Consumer attitudes and purchase intentions towards sustainable foods |
title_fullStr |
Consumer attitudes and purchase intentions towards sustainable foods |
title_full_unstemmed |
Consumer attitudes and purchase intentions towards sustainable foods |
title_sort |
Consumer attitudes and purchase intentions towards sustainable foods |
author |
Veltmann, Leonie Paula |
author_facet |
Veltmann, Leonie Paula |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Goldszmidt, Rafael Guilherme Burstein Braga, João Pedro Niza Jacinto Fernandes, Daniel |
dc.contributor.author.fl_str_mv |
Veltmann, Leonie Paula |
dc.contributor.advisor1.fl_str_mv |
Vieites, Yan |
contributor_str_mv |
Vieites, Yan |
dc.subject.eng.fl_str_mv |
Sustainability cues Green products Attitudes Purchase intentions Vice products Virtue products |
topic |
Sustainability cues Green products Attitudes Purchase intentions Vice products Virtue products Produtos ecológicos Alimentos - Consumo Consumidores - Preferência Qualidade dos produtos Sustentabilidade |
dc.subject.bibliodata.por.fl_str_mv |
Produtos ecológicos Alimentos - Consumo Consumidores - Preferência Qualidade dos produtos Sustentabilidade |
description |
Purpose: This dissertation examines the effect of sustainability cues on attitudes and ultimately purchase intentions of green products. The study differentiates between extrinsic cues (i.e., recyclable packaging and minimum packaging labels) which are not physically part of the product, and intrinsic cues (i.e., vegan and organic labels) which are integrated into the product. Methodology: More specifically, the methodology involves assessing the influence of perceived attributes on the willingness to purchase and investigating how different cues relatively affect the perceptions of sustainability, taste and healthiness. Finally, the study explores how cues directly influence the purchase intention. Thus, the mediating role of the perceived attributes in the relationship between product cues and willingness to purchase is being investigated. To account for diverse consumption motivations, the analysis distinguished between vice products and virtue, or in other words, unhealthy and healthy products. Findings: The results indicate a significant influence of attribute perception on purchase intention and of cues on these attributes, with extrinsic/intrinsic cues, and vice/virtue products, exhibiting different effects. However, contrary to expectations, a direct impact of the cues on purchase intentions were not observed. Consequently, the study suggests that the mediating role of the perceived attributes in this relationship may not be substantial. Limitations: The findings also indicate limiting factors that could contribute to the absence of these direct effects. Further research is needed to explore these factors and provide a more comprehensive understanding of the complex relationships. |
publishDate |
2023 |
dc.date.issued.fl_str_mv |
2023-07-06 |
dc.date.accessioned.fl_str_mv |
2024-03-13T14:47:28Z |
dc.date.available.fl_str_mv |
2024-03-13T14:47:28Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10438/35034 |
url |
https://hdl.handle.net/10438/35034 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/89bd462a-eb66-42d4-8da8-c7487da9a460/download https://repositorio.fgv.br/bitstreams/09dd64e1-d74d-4605-bd5d-b0e3331d42df/download https://repositorio.fgv.br/bitstreams/866a9f9c-a2e2-4c68-9efb-5ca00d8ca027/download https://repositorio.fgv.br/bitstreams/ca98c5d7-7128-47bf-a362-2e6784a94f85/download |
bitstream.checksum.fl_str_mv |
ceef59200b07f9ab4208c2e7864d606a 2a4b67231f701c416a809246e7a10077 33eb4d3a4d8aa5a76eea6e069cb90619 e9caf7c5bcf3bbeb4fc6effdac15656c |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1810023664885694464 |