Structuring a startup's operations in an emerging market
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/16308 |
Resumo: | The present work analyzes the establishment of a startup’s operations and the structuring all of the processes required to start up the business, launch the platform and keep it working. The thesis’ main focus can therefore be described as designing and structuring a startup’s operations in an emerging market before and during its global launch. Such business project aims to provide a successful case regarding the creation of a business and its launch into an emerging market, by illustrating a practical example on how to structure the business’ operations within a limited time frame. Moreover, this work will also perform a complete economic analysis of Brazil, thorough analyses of the industries the company is related to, as well as a competitive analysis of the market the venture operates in. Furthermore, an assessment of the venture’s business model and of its first six-month performance will also be included. The thesis’ ultimate goal lies in evaluating the company’s potential of success in the next few years, by highlighting its strengths and criticalities. On top of providing the company’s management with brilliant findings and forecasts about its own business, the present work will represent a reference and a practical roadmap for any entrepreneur willing to establish his operations in Brazil. |
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Magni, JacopoEscolas::EAESPPacheco, Julia Alice Sophia von Maltzan2016-04-08T14:24:01Z2016-04-08T14:24:01Z2016-02-08MAGNI, Jacopo. Structuring a startup's operations in an emerging market. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016.http://hdl.handle.net/10438/16308The present work analyzes the establishment of a startup’s operations and the structuring all of the processes required to start up the business, launch the platform and keep it working. The thesis’ main focus can therefore be described as designing and structuring a startup’s operations in an emerging market before and during its global launch. Such business project aims to provide a successful case regarding the creation of a business and its launch into an emerging market, by illustrating a practical example on how to structure the business’ operations within a limited time frame. Moreover, this work will also perform a complete economic analysis of Brazil, thorough analyses of the industries the company is related to, as well as a competitive analysis of the market the venture operates in. Furthermore, an assessment of the venture’s business model and of its first six-month performance will also be included. The thesis’ ultimate goal lies in evaluating the company’s potential of success in the next few years, by highlighting its strengths and criticalities. On top of providing the company’s management with brilliant findings and forecasts about its own business, the present work will represent a reference and a practical roadmap for any entrepreneur willing to establish his operations in Brazil.Este trabalho analisa o estabelecimento da operação de uma startup e a estruturação de todos os processos necessários para o início do negócio, seu lançamento e manutenção do trabalho e atividades. O foco principal da tese pode, portanto, ser descrito como o design e estruturação da operação de uma startup em um mercado emergente antes e durante seu lançamento global. Um projeto de negócio como este tem por objetivo prover um caso de sucesso de criação de uma empresa e seu consequente lançamento em um mercado emergente, através da descrição de um exemplo prático de como estruturar as operações dentro de um período de tempo limitado. Ademais, este trabalho também apresentará uma análise econômica completa do Brasil, por meio da análise das indústrias em que a companhia em questão está inserida assim como também por meio de um análise competitiva do mercado em que opera. Uma avaliação do modelo de negócio e de sua performance financeira para os primeiros seis meses de operações serão também conduzidos e apresentados. O objetivo principal é verificar o potencial que a empresa possui de alcançar o sucesso nos próximos anos, pontuando seus pontos fortes e fracos. Além de poder com este trabalho fornecer aos gestores da empresa descobertas fantásticas e previsões de crescimento, esta tese representa uma referência e um mapa prático para qualquer empreendedor que deseja estabelecer operações no BrasilengStartupOperationsInternetEmerging marketsBrazilBeauty careEcommerceCiência políticaPlanejamento empresarialEmpresas novasEmpreendedorismo - BrasilComércio eletrônicoSucesso nos negóciosStructuring a startup's operations in an emerging marketinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALICP_JacopoMagni_FGV.pdfICP_JacopoMagni_FGV.pdfapplication/pdf907614https://repositorio.fgv.br/bitstreams/cda294c8-2909-4266-8d9f-32802641e1d2/download89fcac71eb9c48aceb2785484382cf70MD51LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.eng.fl_str_mv |
Structuring a startup's operations in an emerging market |
title |
Structuring a startup's operations in an emerging market |
spellingShingle |
Structuring a startup's operations in an emerging market Magni, Jacopo Startup Operations Internet Emerging markets Brazil Beauty care Ecommerce Ciência política Planejamento empresarial Empresas novas Empreendedorismo - Brasil Comércio eletrônico Sucesso nos negócios |
title_short |
Structuring a startup's operations in an emerging market |
title_full |
Structuring a startup's operations in an emerging market |
title_fullStr |
Structuring a startup's operations in an emerging market |
title_full_unstemmed |
Structuring a startup's operations in an emerging market |
title_sort |
Structuring a startup's operations in an emerging market |
author |
Magni, Jacopo |
author_facet |
Magni, Jacopo |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.author.fl_str_mv |
Magni, Jacopo |
dc.contributor.advisor1.fl_str_mv |
Pacheco, Julia Alice Sophia von Maltzan |
contributor_str_mv |
Pacheco, Julia Alice Sophia von Maltzan |
dc.subject.eng.fl_str_mv |
Startup Operations Internet |
topic |
Startup Operations Internet Emerging markets Brazil Beauty care Ecommerce Ciência política Planejamento empresarial Empresas novas Empreendedorismo - Brasil Comércio eletrônico Sucesso nos negócios |
dc.subject.por.fl_str_mv |
Emerging markets Brazil Beauty care Ecommerce |
dc.subject.area.por.fl_str_mv |
Ciência política |
dc.subject.bibliodata.por.fl_str_mv |
Planejamento empresarial Empresas novas Empreendedorismo - Brasil Comércio eletrônico Sucesso nos negócios |
description |
The present work analyzes the establishment of a startup’s operations and the structuring all of the processes required to start up the business, launch the platform and keep it working. The thesis’ main focus can therefore be described as designing and structuring a startup’s operations in an emerging market before and during its global launch. Such business project aims to provide a successful case regarding the creation of a business and its launch into an emerging market, by illustrating a practical example on how to structure the business’ operations within a limited time frame. Moreover, this work will also perform a complete economic analysis of Brazil, thorough analyses of the industries the company is related to, as well as a competitive analysis of the market the venture operates in. Furthermore, an assessment of the venture’s business model and of its first six-month performance will also be included. The thesis’ ultimate goal lies in evaluating the company’s potential of success in the next few years, by highlighting its strengths and criticalities. On top of providing the company’s management with brilliant findings and forecasts about its own business, the present work will represent a reference and a practical roadmap for any entrepreneur willing to establish his operations in Brazil. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-04-08T14:24:01Z |
dc.date.available.fl_str_mv |
2016-04-08T14:24:01Z |
dc.date.issued.fl_str_mv |
2016-02-08 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MAGNI, Jacopo. Structuring a startup's operations in an emerging market. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/16308 |
identifier_str_mv |
MAGNI, Jacopo. Structuring a startup's operations in an emerging market. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016. |
url |
http://hdl.handle.net/10438/16308 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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Fundação Getulio Vargas (FGV) |
instacron_str |
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institution |
FGV |
reponame_str |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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