Proposta para uma métrica de vantagem competitiva

• Autor(a) principal: Vasconcelos, Flávio Carvalho de
• Data de Publicação: 2004
• Tipo de documento: Relatório
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: http://hdl.handle.net/10438/3143
• topic: Competitive advantage; Estratégia empresarial; Vantagem competitiva; Mensuração; Administração de empresas; Concorrência; Equilíbrio econômico; Planejamento empresarial

The performance of the firms, contrarily to the neoclassical economic model predictions, presents great heterogeneity. The field of business strategy made a central issue understanding this heterogeneity, explaining and foreseeing it. Several currents of strategic thought present different approaches for this. A fundamental notion in this process is the concept of competitive advantage, which is traditionally linked to the idea of superior economic performance. But sometimes this simple definition is not enough. This work is inspired by the tradition of analysis of components of variance of performance to propose a more precise definition of competitive advantage and a metric to empirically measure and compare it. The metric proposed is applied to a sample of Brazilian companies.