See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media
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Data de Publicação: | 2019 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/389 |
Resumo: | Digital Transformation and social media have influenced retail advertising and created new forms of commerce, consumers are constantly accessing Facebook, Instagram and Twitter as well as various applications to make immediate product purchase decisions. In this market scenario where consumer interaction and immediacy became important items to be considered by fashion brands, the "See Now Buy Now" (SNBN) business model emerges as a response to this new market. This change, where the product is available for sale right after the runway show and collections launch, causes alterations in supply chain planning and the whole process of new product development, requiring a more flexible and adapted NPD (new product development) with new processes and timelines. Thus, this article aims to propose a holistic, hypothetical and sustainable NPD model based on the Agile Stage-Gate theory, within the SNBN theme, with the interaction of the lead user as the process development metric. |
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See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social MediaSee Now Buy Now: Desafios e Oportunidades no Desenvolvimento de Novos Produtos de Moda Sustentáveis do Mercado de Luxo na Era das Mídias SociaisNetworksLead userCircular economySupply chainDigital influencerRedes. Usuário líder. Economia Circular. Cadeia de Suprimentos. Influenciador digital.Digital Transformation and social media have influenced retail advertising and created new forms of commerce, consumers are constantly accessing Facebook, Instagram and Twitter as well as various applications to make immediate product purchase decisions. In this market scenario where consumer interaction and immediacy became important items to be considered by fashion brands, the "See Now Buy Now" (SNBN) business model emerges as a response to this new market. This change, where the product is available for sale right after the runway show and collections launch, causes alterations in supply chain planning and the whole process of new product development, requiring a more flexible and adapted NPD (new product development) with new processes and timelines. Thus, this article aims to propose a holistic, hypothetical and sustainable NPD model based on the Agile Stage-Gate theory, within the SNBN theme, with the interaction of the lead user as the process development metric.A transformação digital e as mídias sociais influenciaram a publicidade varejista e criaram novas formas de comércio, os consumidores a todo instante estão acessando o Facebook, o Instagram e o Twitter, bem como vários aplicativos para tomar decisões imediatas de compra de produtos. Nesse cenário mercadológico onde a interação do consumidor e o imediatismo se tornaram itens importantes a serem considerados pelas marcas de moda o modelo de negócios See Now Buy Now (SNBN) surge como uma resposta a esse novo mercado. Essa mudança onde o produto está disponível para a venda logo após os desfiles e lançamentos de coleções provoca mudanças no planejamento da cadeia de suprimentos e de todo o processo de desenvolvimento de novos produtos, exigindo um Processo de Desenvolvimento de Produto (PDP) mais flexível e adaptado aos novos processos e prazos. Assim, esse artigo tem o propósito de propor um modelo holístico, hipotético e sustentável de PDP baseado na teoria Agile Stage-Gate, dentro da temática do SNBN, tendo a interação do usuário líder como métrica de desenvolvimento do processo.Future Studies Research Journal: Trends and Strategies2019-05-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/38910.24023/FutureJournal/2175-5825/2019.v11i2.389Future Studies Research Journal: Trends and Strategies; Vol. 11 No. 2 (2019): May - August; 197-215Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 11 n. 2 (2019): May - August; 197-2152175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAporhttps://www.revistafuture.org/FSRJ/article/view/389/441Copyright (c) 2019 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessTakamitsu, Helen TatianaGobbo Junior, José Alcides2020-05-01T21:01:55Zoai:ojs.future.emnuvens.com.br:article/389Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2020-05-01T21:01:55Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media See Now Buy Now: Desafios e Oportunidades no Desenvolvimento de Novos Produtos de Moda Sustentáveis do Mercado de Luxo na Era das Mídias Sociais |
title |
See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media |
spellingShingle |
See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media Takamitsu, Helen Tatiana Networks Lead user Circular economy Supply chain Digital influencer Redes. Usuário líder. Economia Circular. Cadeia de Suprimentos. Influenciador digital. |
title_short |
See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media |
title_full |
See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media |
title_fullStr |
See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media |
title_full_unstemmed |
See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media |
title_sort |
See Now Buy Now: Challenges and Opportunities in Developing New Sustainable Fashion Products from the Luxury Market in the Age of Social Media |
author |
Takamitsu, Helen Tatiana |
author_facet |
Takamitsu, Helen Tatiana Gobbo Junior, José Alcides |
author_role |
author |
author2 |
Gobbo Junior, José Alcides |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Takamitsu, Helen Tatiana Gobbo Junior, José Alcides |
dc.subject.por.fl_str_mv |
Networks Lead user Circular economy Supply chain Digital influencer Redes. Usuário líder. Economia Circular. Cadeia de Suprimentos. Influenciador digital. |
topic |
Networks Lead user Circular economy Supply chain Digital influencer Redes. Usuário líder. Economia Circular. Cadeia de Suprimentos. Influenciador digital. |
description |
Digital Transformation and social media have influenced retail advertising and created new forms of commerce, consumers are constantly accessing Facebook, Instagram and Twitter as well as various applications to make immediate product purchase decisions. In this market scenario where consumer interaction and immediacy became important items to be considered by fashion brands, the "See Now Buy Now" (SNBN) business model emerges as a response to this new market. This change, where the product is available for sale right after the runway show and collections launch, causes alterations in supply chain planning and the whole process of new product development, requiring a more flexible and adapted NPD (new product development) with new processes and timelines. Thus, this article aims to propose a holistic, hypothetical and sustainable NPD model based on the Agile Stage-Gate theory, within the SNBN theme, with the interaction of the lead user as the process development metric. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-05-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/389 10.24023/FutureJournal/2175-5825/2019.v11i2.389 |
url |
https://www.revistafuture.org/FSRJ/article/view/389 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2019.v11i2.389 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/389/441 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 11 No. 2 (2019): May - August; 197-215 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 11 n. 2 (2019): May - August; 197-215 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
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1808843618109095936 |